Your Dream Business is Just a Launch Away

When I first started teaching Product Launch Formula® in 2005, I had no idea that it would be used in so many markets… in fact, it’s been used in lots of markets that I had never even heard of before.

It’s been used in markets like horse ballet (dressage), dog agility training, tennis instruction, guitar instruction, piano, singing, teaching youth soccer, baseball, getting more dates, finding a husband, youth ministry, yoga, meditation, raw food, health food, cooking with herbs, healing with herbs, alkaline water, weight loss, knitting, crochet, yarn, business coaching, blogging, reading echocardiograms, real estate, real estate investing, outdoor adventure, film documentaries, how to write love letters, how to write books, how to publish books, test preparation, professional certifications, personal training, copywriting, how to increase sales in small retail stores, tax prep, productivity courses, personal development, tapping (EFT), mixed martial arts, becoming a business analyst, digital scrapbooking, marching band accessories, cat and dog first aid, stock trading, futures trading, crypto trading, SAP programming, empowering women in Africa, carving wooden dolls, Photoshop tutorials, newsletter subscriptions, designing power circuits, loan officers, online dating, putting on workshops and retreats, diagnosing and treating autism, fetal alcohol syndrome, selling masterminds, learning Spanish, learning English, art work (i.e., paintings, sculptures, etc.), treating and living with cancer, making corsets, dentistry, handwriting analysis, how to draw, how to paint, massage therapist training, yacht rentals, etc., etc., etc.…

And that just scratches the surface!

PLF has also been used around the world in so many languages that I’ve lost count… at my PLF Live® event, we usually have people from 35 to 40 different countries.

We have PLF Owners who sell physical products, courses, membership sites, books, and art, and… even some who have brick & mortar businesses. In fact, I’d be surprised to find a niche or market PLF does NOT work for. The bottom line is, if you’re selling something online, PLF can work for you.

Finally, you should check out the case studies we shared – you’ll get a feeling for the incredible breadth of businesses, markets, products, and services that our PLF Owners are having success in.

I get this… I truly get it. Because when I first learned about having an online business it sounded amazing… but I couldn’t figure out what I could possibly sell.

I lay in bed every night tossing and turning... trying to figure it out. And the crazy thing is that the answer was right in front of me the entire time! Over the years I’ve learned I’m not the only one that’s happened to. There are many PLF Owners who started in the exact same situation. They knew they wanted an online business, but they weren’t sure exactly what they wanted to do.

So one of the first exercises in Product Launch Formula® is focused on helping you figure out what you’re good at… and then finding out if there is a niche market that can support a business based on your passion. If you already know your market and product, you can skip that lesson… but if you’re not sure, then PLF will help you get super clear on the kind of business that aligns with your passions and interests.

At the end of the day, you’re going to want to have your own product or service – though you can absolutely start off by selling other people’s products as an affiliate.

In Product Launch Formula®, I’ll show you how to sell as an affiliate. It’s a great way to get started or make some additional revenue. But remember, in the long run, you need to think about creating your own products. That's where you get control over your business.

The good news is that with the Seed Launch®, it’s SUPER easy to create your own product – and you can actually launch and get paid before you ever create your product.

We’ve got lots of great examples of Seed Launches in the case studies. Be sure to check out the ones with Jeff Noble, Kat and Jason O’Neill, Amanda and Jonathan Teixeira, Sylvie Peltier, and Max Guidi.

And one more thing... I feel so strongly about having your own offer that I created an entire course on creating your own products. And you get it for free as a bonus when you register for Product Launch Formula

If you normally work with one client at a time, PLF is going to be a game-changer for you.

Let me start by saying – one-on-one client work is great, and because you’re already successful one-on-one, you’ve proven you’ve got something useful that people want to buy.

The only problem is you can’t scale without working more hours, and that’s a recipe for burnout. PLF shows you how to take what you do with your individual clients and use it to impact more people without working yourself to death.

I bet your clients have a lot of things in common. And that means that a lot of the work you are already doing can be repurposed into a course or program that lets you help more people in less time… instant leverage. PLF will show you how to do it and launch it into the world in a big way.

The real answer is that whether you're doing launches or not, you need to have a list if you’re going to have a business. It's the one thing that every business needs. It’s also the ultimate security and leverage point in your business.

And I personally believe that the best way to actually GET a list is with a launch.

If you're starting from zero with no list at all, then you would use my "Seed Launch®" to get your list started... and then you're off to the races.

If you've already got a small list, then an "Internal Launch" is the way to go. It will make you sales and it will also build your list through word-of-mouth traffic – when you follow my launch process, then you’ll be creating the type of Prelaunch material that people will share. And when they share your content, it will grow your list.

Finally, there's the "JV Launch" – which will grow your list faster than ANY other list-building strategy in existence. This is an advanced strategy, and it probably won’t be the first launch you do, but I’ve added tens of thousands of people to my list in a single week when I’ve used this strategy.

(One more thing: I'm such a huge believer in list-building that I've included an entire List Building course as a free bonus for anyone who registers for Product Launch Formula®. It’s called “Launching Your List™” and it’s all about building a list of people who want to buy what you’re offering.)

For some real examples of people starting out with no list, check out the case studies below. We’ve got some great examples including Anne LaFollette, Amanda and Jonathan Teixeira, Michael Walker, Dylan Frost, and many more.

Great news – I’m not technical either!

Right now you’re reading these words on your browser on your phone or tablet or computer… but at some time in the past, you didn’t know how to use those things either. Your browser is just a software tool that you learned how to use.

Well, the good news is that there are simple software tools you’ll use to build your online business.

I know lots of people get intimidated by the technical aspects of an online business… but here’s the thing – you don’t need a big fancy website. You can get started with a single web page – and there are some amazing tools that allow you to create that page in a matter of minutes.

Don’t get me wrong – you’ll have to learn stuff to get your business going. But it’s all 100% “figureoutable”... and because of the great tools that are now available, it’s so much simpler than it’s ever been.

And since I’m dedicated to removing every obstacle out of your way, I have a special bonus in my PLF Coaching Program called “Your Tech Stack Quick Start”. So the whole idea of a “tech stack” is simple… it’s just a fancy name for the software tools that you use in your online business. And this bonus is my team showing you how to pick the tech for your business, and getting it set up. So if you’re just starting out and you’re intimidated by the “technology question”… we’ve got you taken care of.

Finally, check out the case studies below… you’ll find out that many of the people featured didn’t have tech skills – including Anne LaFollette, Max Guidi, and Kami McBride.

PLF is responsible for over $1 billion in sales for information products, membership sites, online services, offline services, physical products sold from brick-and-mortar stores, and physical products sold from e-commerce stores. Essentially, PLF has worked in pretty much EVERY market that it’s been seriously applied to… the exceptions would be emergency-type markets and services like locksmiths, plumbers, bail bondsmen, etc.

If you make a living by giving workshops or seminars (or you’re on the road making speeches), then PLF is your ticket to time and money freedom.

I’ve had PLF Owners who were traveling more than half the year, burning the candle at both ends and desperate for a change.

Product Launch Formula® allowed them to scale their business in a way that has them traveling less and running the majority of their business online. And they still have the option to work with people in person, while commanding much higher fees.

PLF can give you the freedom to pick and choose which in-person events work best for you, your schedule, and your goals… so you can spend more time working ON your business than IN it.

For examples of business owners who successfully transitioned from in-person to online services, check out the case studies with Elisha Celeste, Tanya Targett, Zach Tolan, and Bill O’Hanlon.

Many PLF Owners have successfully used PLF to launch a physical product.

As a farmer, Blaine Hitzfield wasn’t sure if PLF would work for his family’s business. But his wild-caught fish launch brought in $38,000 in 7 days – double the amount the farm would normally make on seafood in an entire year. He thought it was a fluke… until he did a launch for his grass-fed and pasture-raised beef... and the numbers were just as crazy.

One of my first-ever students is a man named John Gallagher, and he used PLF to launch a board game. He’d tried to launch without PLF and sold only 12 copies of his game. After he joined PLF… well, let’s just say he sold a LOT more games – in fact, he’s sold over 100,000 games. And that was just the start of his success – he’s now gone on to create a multimillion-dollar business teaching people about edible and medicinal herbs.

Shelley Brander used PLF to revive a flagging brick-and-mortar knitting store and launch a profitable physical product offer for that business.

This is just the tip of the iceberg… the bottom line is PLF works in just about every niche it’s seriously applied to.

One of the best parts about PLF is the coaching and support you get within the program.

I wanted to give you your best possible chance of success, so I brought on an incredible staff of world-class coaches to help get you launched. You’ll be able to join Coaching Calls every other week for a full year. That’s multiple opportunities each month to get your questions answered and to share ideas and feedback with the PLF Community in real time.

Not only are the coaches dedicated to helping you on these calls… they’re also helping out and answering questions in the PLF portal and in the PLF Owners Alumni Group on Facebook.

Life can get pretty crazy. There are a lot of disruptions and complications in many people’s lives at the moment… and we all fall behind sometimes – even during the best of times.

If you get busy or need to take a break, we’ll send you some gentle reminders to help get you back on track. And if you’re really far behind, you can always pick back up where you left off… whenever you want.

The modules are released over the course of 8 weeks, but you have an entire twelve months of Coaching Calls… so even if you fall behind, you’ll have more than enough time to catch back up.

Plus, you have access to your version of the program for at least two years. (And in reality, it will probably be longer than that – but since all software systems eventually break down, we can’t guarantee it will be forever.)

Absolutely. We find that people tend to get the best results when they go through the course as part of our class with everyone else. But it’s designed so you can go through it at your own pace. If you want to start in eight weeks, then all the material will be there for you.

You’ll have access to your version of the program for at least two years. In reality, it will probably be longer than that, but since all software systems eventually break down, we can’t guarantee it will be forever.

Plus, you can always upgrade to the latest and newest version – and get an additional year of Coaching Calls – for a very low maintenance fee.

Good news! It's probably answered in the full FAQ list! You can check that out here.