Doors to the best ever PLF close in...

Includes BRAND-NEW Deep Dive Workshop with Jeff & Dan

Your Dream Business is Just a Launch Away

The Proof is Overwhelming: the Product Launch Formula is the Most Proven Path to Start and Grow Your Online Business

(and if you thought AI was a game-changer, wait until you see Launchy.ai)

ENROLL NOW

Join thousands who've transformed their business

The Moment That Will Change Your Life.

After nearly 30 years, I can still remember my first launch – when I did that first launch, I knew my life would never be the same.

It was a humble start (the sales were less than $2,000), but it was the beginning of a journey that led me to freedom, impact, and fulfillment. That first launch wasn’t just a financial result; it was proof that my ideas had value, that I could build something real from nothing.

It’s been an amazing journey since then, and I’ve now helped tens of thousands of entrepreneurs just like you follow this formula to success. They’re from around the world in nearly any niche you can think of – from meditation to tennis, from guitar to sword fighting, from dog training to reading echocardiograms.

Some started from scratch, some already had a business or following… but they’re all building a life of freedom, abundance, and impact.

And they all started right where you are now.

Ray Lambert
Owner of "The Market Key" and "Plan & Prepare Now." (Provo, UT)

“ TA-DA, we did over $13,000 in sales. Enrolled 44 students. We will do another launch in October. And we are OFF to the races. Who thought watching the sales come in on the last night would be a spectator sport? But it was heaven. All because I enrolled as an Owner of PLF. ”

THE PLF DIFFERENCE: The Most Proven And Successful Online Marketing System Ever... and Why It’s 10x Easier Than Ever

Let’s be honest... there’s a gazillion courses on building your business. But PLF is different from every other course on the market:

1

Proven Results

Person analyzing multiple screens with video calls

PLF is the longest-running program in the world for one simple reason: it gets RESULTS. It’s been used by my clients for 20 years to generate over a BILLION dollars in sales.

2

Coaching Program

Business coaching session with multiple people

It’s not a course – it’s a Coaching Program… you’ll get a FULL YEAR of Coaching Calls (a total of 24 calls). These calls are legendary, and they’ll keep you unstuck and moving forward.

3

Launchyai®

Laptop displaying AI dashboard interface

Launchy.ai® – our custom AI that’s designed from the ground up to build your launch. Launchy is your new best friend that makes it 10x easier to get your launch done!

4

PLF Community

Person celebrating with arms raised, video call grid in background

An amazing PLF Community, so you are never alone. Success is so much easier when you’re surrounded by others on the same path – or just a few steps ahead.

5

Bonus Training

Person working at computer setup with multiple monitors

Bonus trainings on everything from list building, to product creation, to getting your tech sorted, and far far more.

Gareth Davies
Fractional Professional Coach (Wellington, New Zealand)

"I’ve been through all eight modules over the last ten days — it has been like having a book I couldn’t put down; each chapter made me want to move on to the next."

Product Launch Formula:The Course (and Coaching) That’s Launched a Thousand Businesses

Product Launch Formula is about getting you results. In PLF, we’ll coach you through each step of creating your launch.

There are six modules in total, and we go through one module each week… and if you have scheduling issues or miss a week, you can always work at your own pace.

And… if you’re someone who likes to go fast and you’re ready to charge ahead, you can also move through the program faster – each time you complete a module, you can move on to the next one.

After the program is over, you still have access to the training… so you’ll be able to go back over the material whenever you want… because you’ll have access to the program for a full year. That means you can go through the training as often as you like… at your own convenience.

Carolyn Glenn
Ghostwriter & Author (Pacific Grove, CA)

“ Just hit my first 5-FIGURE MONTH EVER in sales and met a personal income goal that I barely thought was really possible. THANK YOU JEFF! ”

These Three Launches Will Build Your Business

The three primary launches (the Seed Launch®, Internal Launch, and JV Launch) will be your bread-and-butter promotions that will grow your business.

The Seed Launch is perfect if you’re just starting out – it will literally build your first product. And you’ll actually get paid before you even create the product.

The Internal Launch is your go-to launch once you’ve started to build your business. This is literally my favorite launch because it’s such a reliable strategy to bring in a big surge of sales.

And the JV Launch is the one that can literally 10x your sales results by tapping into the power of other people’s audiences. This one’s a more advanced strategy, but when you’re ready for it, the results can be breathtaking.

Daniel Grissom
Artist & Educator at Kids Cartoon Academy (Chatanooga, TN)

“ I joined PLF last year. Launched in March of this year. Now I have $4,000 in monthly revenue with low-ticket kids' art membership offers, mostly centered around one live class per week.
The crazy part is I'm teaching just a few hours a week total, and have already replaced my teacher salary with this venture. ”

And You’ll Know ALL the Launches… Because Everyone’s Business is a Little Different

The big three launches are amazing, but you’ll also have some other launch styles in your business-building quiver…

The Quick Launch is perfect for those times when you don’t want to put together a full launch, but you need to bring in a quick surge of sales in a few days.

And then there’s the Evergreen Launch – this is where you create a system that gives you the awesome power of PLF all year round. As new people come onto your list, they get their own launch… and you continue to make sales throughout the year.

And when you’re ready to go “next level”... the Sparta Launch® is super low-effort and high-return. These are email-based launches that are all about selling very high-priced, small-group workshops or retreats. Sparta Launches are some of the simplest launches – and they’re generally done 100% via email.

And that’s just some of what you’ll master in PLF... I’ve only just scratched the surface here. Inside PLF I’ll show you all nine types of launches – and when to use each of them.

Ida Anderson Lang
Artist & Online Teacher (Them, Denmark)

“ I bought PLF in October 2018. I was scrambling to keep my art membership floating on Year 4. My monthly income from it was around US $750 and I was hustling a dead exhausting low-salary job on the side 3 days a week. After I did my first launch, that income more than doubled overnight. ”

These Are the Skills That Create Long-Term Success

  • Learn the secrets to creating irresistible offers, and you’ll unleash a flood of sales every time you launch

  • Use the secrets of “positioning” to become the go-to expert in your market (so you can command higher prices and magnetically attract quality clients)

  • Continually build fascination and anticipation BETWEEN your launches, so that your future clients are eagerly waiting for what’s next

  • Use the “Launch Echo” to build a scalable business that keeps growing long after your first launch

  • Know exactly what free content will attract your future buyers (instead of freebie-seekers) – so you’re continually building your audience of ideal prospects

  • Understand the secrets to creating long-term partnerships that can literally 10x your business

  • Use the fast track to creating a product your market is hungry for – without spending months or years in development

  • How the “Launch Parachute” allows you to sidestep that curse of perfection

  • Get 2-4x the results for the same amount of work by re-using and re-purposing your launch assets

  • Use Product Launch Formula to build a business that keeps growing in a healthy, sustainable, lifestyle-friendly way

Rupert Bassadone

“ With your formula, I generated £13K of sales after the first launch. And now I have a list... and I know I can double or even triple my sales for my next launch. This has created a completely new opportunity for future income and strategies. ”

We’ll Coach You for an ENTIRE YEAR…

This part takes PLF to an entirely different level… and that’s our Live Coaching Calls. These are Deep Dive calls where my expert Launch Coaches get on a call with you and the other PLF Owners… they’ll answer your questions and walk you through all the steps.

You’ll get these calls every other week… FOR A FULL YEAR.

This is where you get your strategy nailed. It’s where we keep you from getting stuck. And frankly, this is where we’re at our best – live, unscripted – and answering everything from newbie questions to ultra-advanced stuff.

Again: we’ve been doing this since 2005. We know our stuff. My Launch Coaches are experts – this is their full-time job, and between them they have 5 decades of experience building launches. We can handle being unscripted and answering whatever you throw our way.

And if you can’t make the calls live… they’re all recorded and available whenever you want them. And we cover so much on these calls that you’re going to want to go back and listen to them again.

Launchy: The “Done for You” Part

And things just got a whole lot easier. Launchy.ai® is our custom generative AI that is a tailor-made fit with Product Launch Formula.

The PLF strategy was always the core skill, but you also needed to have at least a basic grasp of how to write marketing copy, how to script a video, and a bunch of other marketing skills.

Launchy.ai removes those hurdles.

You don’t have to face the blank page anymore. It’s never been easier to go from idea to launch (and to a successful business) than it is right now.

I’ve been helping people launch since 2005, and I’ve never been this excited about what’s in store for our new (and returning) PLF Owners.

Since the very beginning, I’ve always dreamed of being able to offer a “done-for-you” way to get your launch done… and now that we’ve got Launchy… we’re closer than we’ve ever been.

Launchy has been trained from the ground up to implement Product Launch Formula® with you. It will help you map out your entire launch – from product, to offer, to Prelaunch Content, to Open Cart, and so much more – with just a few clicks.

I could go on and on about how Launchy.ai is the ultimate shortcut to your launch… and how it will create each part of your launch. But how about I just show you instead…

Stacie Bloomfield
Stacie Bloomfield
Illustrator, Owner of Gingiber,
and Artist Mentor (Springdale, Arkansas)
“ I was struggling with defining my Ideal Customer and creating launch emails quickly. Usually, I have an entire team who helps me with copy, newsletters, etc. I felt stressed for a hot minute, and then I remembered that I had Launchy at my disposal. I logged into the program, followed the prompts, and at the end of a single setting, I had my customer avatar sitting right in front of me, along with a launch plan and sales emails written. It really felt like someone was holding my hand, and asking me all of the questions that I so often get stuck on when writing effective copy. With Launchy’s help, I generated over $60,000 with my offer in one week. ”

Choose The Plan That’s Right For You

Both plans include the BRAND-NEW Implementation Deep Dive Workshop with Jeff & Dan

Low Monthly

Six Easy Payments

Only $397 today!
Get Product Launch Formula
  • The full Product Launch Formula Coaching Program
  • A full year of Launchy.ai access
  • An entire year of Coaching Calls with my all-star coaches
Most Popular 🔥

All In

Complete Package

Just $1997 for everything
Get Product Launch Formula
  • The full Product Launch Formula Coaching Program
  • A full year of Launchy.ai access
  • An entire year of Coaching Calls with my all-star coaches

PAY-IN-FULL BONUS:

Exclusive Presentation Mastery training

The Bonus Vault: 7 Bonuses to Get You To Your First Launch and Beyond

One thing about the PLF Community: people stick around for years. We have clients that joined us back in 2005 who are still with us. That’s because we continue to support you as your business grows.

And here’s 7 amazing bonuses to take you from starting out all the way into a million-dollar business…

BONUS #1The Launch Implementation Deep Dive: A 25 Day Sprint with Jeff and Dan Walker ($2,800.00) Exclusive Masterclass Bonus

What if you could look over my shoulder as I walked through a real launch, step-by-step? What if you could listen in while Dan and I worked to refine that launch… and make it into a true winner?

If you could see us do this again and again, over and over – so you could start to see the patterns that we see?

What if you could see us dial in real launches in real time? See us optimize offers? Fix launch sequences? Plan how to pour fuel on the fire during Open Cart?

What if we game-planned how to make those launches easier and faster to create… and shared those blueprints with you?

What if we showed how we simplify ideas and processes so they are so much more doable… even in a low-tech launch?

What if one of those launches could possibly be YOUR launch?

In this 25 day sprint, we’re going to go deep into the biggest factors that will make or break your launch. We’ll have implementation homework to get you straight into action… and you’ll even have the chance to get your work reviewed live.

This has been something I’ve been wanting to offer for a long time to my PLF Owners – direct, unfiltered access to me and Dan as we build launches… and it’s finally on offer here during this Launch Masterclass™.

BONUS #2Launching Your List™($997.00)

This is all about building a list of people who are hungry to buy from you. This course shows you how to build a list… from scratch… and then build your relationship with the people on that list.

And make no mistake – once you build it, the value of your list is literally impossible to calculate – it keeps on making money for you week after week. It might sound cheesy… but having a list is almost like having a license to print money.

BONUS #3The Product Creation Code($997.00)

If you don’t have a product yet… this course will teach you how to get one – FAST. Creating knowledge products is easy, and it’s basically free. You almost surely ALREADY have all the tools you need… right on your computer or even your phone.

CRITICAL: having your own product puts you in charge of your business and your results. When you have your own product to offer to your prospects, then you’ve got control of your destiny.

The Product Creation Code course will take the mystery out of creating products… from your first simple product all the way up to high-priced online courses, membership sites, and even live seminars and workshops.

BONUS #4Tech Stack Quick Start($500.00)

If you wonder about the “tech stuff” this shows you how to get set up with the right technology for your launch. If you’re just starting out and you’re intimidated by the “tech question”… we’ve got you taken care of with this bonus.

BONUS #5Low Tech Launch Toolkit($497.00)

This bonus will get you started with an almost-zero-tech style of launch. These launches can work like crazy. If you have any worries about “the tech stuff” in your launch, this style of launch is your new best friend, and this bonus will show you exactly how to do it. This can be your fastest path to launch.

BONUS #6Winning Book Launches($497.00)

If you’re an author, then this one is all about how to launch your book. And trust me, if you don’t use a launch for your book… you’re not going to sell many copies. If you’re self-publishing, this is how you can sell a bunch of books. And if you’re going the trade-published route, you’ll need this even more – it can even help you land a publisher.

BONUS #7Launch Partnerships($997.00)

If you’ve ever considered helping other people with their launches… as a Launch Manager, a Launch Consultant, or even a full business partner, then this course will be CRITICAL to your success. I know from personal experience that these partnerships can be SUPER lucrative, but there are some non-obvious things you have to get right if you want to avoid disaster.

EXTRA BONUSAdvanced Launch Multipliers($1,997.00)

What the heck, I’m throwing in an 8th bonus… and this one is a biggie! 🙂

This bonus training will show you the most advanced launch techniques. These aren’t for beginners… and if you’re just starting out you shouldn’t even open this one up just yet. But when you’re ready, come back around to this bonus. And even though these are sophisticated strategies, you’ll be surprised at how simple they can be once you’ve gained a little experience. When you’re ready to start doing some massive numbers, we’ll be right here with your Advanced Launch Multipliers!

Lori Williams
Intuitive Specialists (Mountainair, NM)

"I joined PLF wayyy back in 2018. That year, my income was $72,312. In 2019, I did my first-ever launch: $253,547. In 2020, income increased to $341,696. In 2021 we launched our first 'high ticket' coaching program and our income increased to $587,212.
What began as a passion is now a mission and has taken on a life of its own."

Let's Add It All Up…

Product Launch Formula Program

$1,997.00

The Launch Implementation Deep Dive 25 Day Sprint

$2,800.00 Free!

Full Year of Coaching Calls (24 calls)

$4,728.00 Free!

Full Year of Launchy.ai

$1,164.00 Free!

Full Year of the PLF App and Community

$1,188.00 Free!

Launching Your List

$997.00 Free!

Product Creation Code

$997.00 Free!

Tech Stack Quick Start

$500.00 Free!

Low Tech Launch Toolkit

$497.00 Free!

Winning Book Launches

$497.00 Free!

Launch Partnerships

$997.00 Free!

Advanced Launch Multipliers

$1,997.00 Free!
Total PLF Value: $18,359.00
Total One-Time PLF Investment: $1997
(or start today for just $397/mo)

Choose The Plan That’s Right For You

Both plans include the BRAND-NEW Implementation Deep Dive Workshop with Jeff & Dan

Low Monthly

Six Easy Payments

Only $397 today!
Get Product Launch Formula
  • The full Product Launch Formula Coaching Program
  • A full year of Launchy.ai access
  • An entire year of Coaching Calls with my all-star coaches
Most Popular 🔥

All In

Complete Package

Just $1997 for everything
Get Product Launch Formula
  • The full Product Launch Formula Coaching Program
  • A full year of Launchy.ai access
  • An entire year of Coaching Calls with my all-star coaches

PAY-IN-FULL BONUS:

Exclusive Presentation Mastery training

Shalleen Barendse
Clinical Researcher
& Founder of Nutrigenomic Medicine (Berkshire, UK)

"I'm beyond grateful, love the PLF format, platform, content and am so glad to have enrolled. Thank you for everyone, it's changed my life. "

100%
MONEY BACK
GUARANTEE

LOVE IT OR YOUR MONEY BACK

I'll keep this simple: your investment is covered by my full iron-clad guarantee.

I know other people make you jump through a bunch of hoops and prove you've watched all the videos and done all the homework. That's not how we roll...

You have a full 14 days... from the start of the course this coming Monday... to see if the program is right for you. If you decide that it isn't, just let us know and we'll gladly refund your money. No hassles.

I’m IN! Sign Me Up For PLF
Janna Morishima
Literary Agent & Founder of Kids Comics Unite (Metuchen, NJ)

“ Jeff is totally right when he says that a single launch can lead to a whole business. I never, ever in a million years would have dreamed where that one launch would take me. ”

Will It Work for You?

The people that have had the most success with Product Launch Formula usually fall into a few broad categories…

  • They might be just starting out from scratch (like I was!)
  • They could already have a business they want to grow
  • Maybe they’re a coach or 1-on-1 practitioner
  • They could be an influencer
  • Maybe they’re an artist or author
  • Or they could want to help others launch
 

Just Starting Out: Launches Are Not Just for the “Big Names”

While you may have seen those big, splashy launches by the big names in your niche, what you probably haven’t noticed is a lot of the “smaller” launches. They might not have been big on social media, but they gave people a start. They put them in business. They launched them into an entirely new lifestyle.

I’m thinking, for instance, of Anne LaFollette. She was nearly 60, working in senior management at a major retailer. One day her boss called her into his office and unceremoniously laid her off. No warning, no reason other than “needing to downsize”.

At her husband’s urging, Anne dove into a long-neglected hobby… art. And she found her way to “surface design”... and she loved it.

Eventually, Anne started teaching surface design online. Then, using Product Launch Formula, she did her first launch. It did $6,450, which was proof that she was on the right path.

Her next launch did $12,589. And then $28,136. And in her first full year online, she did $114,480 in sales. And she didn’t stop there – the business has continued to grow, and it now does around a half million dollars in sales per year.

It’s important to note that Anne started with no experience, no product, no list, no tech knowledge… and she’s now over 60 years old.

Her’s is an extraordinary story… which is why I share it with you. It’s not typical or average, and you can read all the fine print and legal stuff at the bottom of this page.

But here’s what’s important: Anne’s story is one of hundreds of success stories from PLF, and it shows what’s possible. You can see Anne’s full story on the case study page.

 

Already Have a Business?

So what if you’ve already got an online business… where does a launch fit in?

If this is you (whether your business is thriving or struggling), then PLF is the closest thing to money-in-the-bank that you’ll find.

This is what I mean… you just need to take your current product or offer and relaunch it. To do that, you’ll need to create some type of special offer – the easiest way to do this is by creating an extra bonus or two. Or bundle together a couple of products. Then follow the Sideways Sales Letter® and create an Internal Launch for your list… and you’ll likely have one of the best weeks ever in your business.

And that would be amazing… but it just scratches the surface of what you can do with PLF.

Because every business needs to be launching on the regular. Just think what one or two launches a year – and the big revenue surges – could mean for your bottom line.

And finally… I would be remiss if I didn’t mention the Seed Launch®. Some people make the mistake of thinking this is a strategy for newbies. But really it’s the easiest way to create a proven offer and get paid before you do the work. If you’ve ever struggled with product creation, the Seed Launch is the answer.

 

From 1-on-1 to a Leveraged Income

Or maybe this is you… you’re a coach or some type of practitioner. You've honed your craft, helped your clients and transformed their lives, and witnessed countless breakthroughs in your one-on-one sessions.

But there's a ceiling. There are only so many hours in a day, and let's face it: every practitioner reaches a point where they can't see more clients without sacrificing quality – or sanity.

Enter Product Launch Formula… the perfect marketing to build your income and impact.

With the Seed Launch, you don’t need a fully fleshed-out product or a vast email list. Start with your current client base, get paid upfront, and co-create a product they genuinely need. It's about leveraging what you already have and turning it into something far more scalable.

And here’s the thing… I know that marketing might not be your jam. I get it. The world of marketing can seem daunting, even a little sleazy. But with PLF, you have a strategy that lets you:

  • Deliver tremendous value every step of the way.
  • Create relationships built on trust and respect.
  • Convert leads into loyal clients without feeling like a pushy salesman.

You can see this in the case studies… be sure to check out the ones with Zach Tolan, Linda Fitch, Jo and Derek Clark, and Vanessa Marin.

 

Influencers: Finally Own Your Future

If you’re an influencer… you've worked hard to build your brand, your audience, and your identity. Every post, every video, every engagement has been a brick in building your following.

Yet that carefully built audience rests on shaky ground – one change to the algorithms and your income can be gone overnight. And we don’t even want to think about all the crazy ways (legitimate or otherwise) people have fallen victim to cancel culture.

Now imagine launching an online course, workshop, or membership site, where your followers don't just passively consume, but actively engage, co-create, and evolve with you. This isn't about selling to your followers; it's about deepening the relationship and adding more value. And it’s about creating income and security for your business.

Of course, no one wants to be 'that' influencer – pushing products, sounding salesy, or risking the trust you've cultivated. And with PLF, you don’t have to. Instead, you build value, and with the Seed Launch, you collaborate with your audience to create offers that resonate and enhance your bond.

 

No Starving Artists (or Authors) Here…

When I first released Product Launch Formula, I never thought about artists and authors using the formula…

But that’s exactly what happened. I’ve had countless authors use PLF to launch their books – enough so that I created a complete bonus section on Book Launches. The reality is if you aren’t marketing your book, no one is… and a launch is the best way to get that initial group of readers who are going to review your book, and spread the word.

As far as artists – we’ve had artists of almost every type imaginable. And they’ve used PLF both to sell their artwork, as well as selling courses and memberships on how to make art. One of my favorite case studies is with the late Mary Gilkerson, who used PLF to sell out entire collections of her high-end paintings. You should also check out the case studies with Nicholas Wilton, Sabrina Harrison, Emily Jeffords, and Matt Tommey.

 

Helping Others Launch…

One of the fastest paths into this business is by helping others launch THEIR offers.

This is something that I did in my early years, and it can be extremely rewarding, and a true shortcut. You could do this as a Launch Manager, a Launch Consultant, or even a full business partner.

If you’re helping others launch, your return on investment from just Launchy alone is going to be amazing. This is truly an “easy button”.

And if this is the path you’re on, you’ll definitely want to dive into the Launch Partnership bonus course that you get as part of PLF. This training will be a cornerstone of your success... because there are some non-obvious considerations in how you structure these deals. You have to get these details right if you want to get great results (and avoid disasters). And be sure to check out the case study with Max Guidi for an example on how this can work in a big way.

I’m In — Let’s Launch

(Includes NEW Deep Dive Bonus)

Sarah Cordine
Author, Speaker, Tech
& Course Coach (Brisbane, Australia)

"I used PLF to relaunch a revamped version of my signature program and have completely sold out. My program was so successful that I've already had to run 3 of them this year (and only planned to run TWO in the entire year!!). I already have a waiting list for the next one – I’m blown away. PLF changed my business completely. THANK YOU."

Top Frequently asked questions

Get Product Launch Formula
Jeff Walker

A PERSONAL NOTE FROM JEFF

When I pushed the send button on my very first online business on a random Tuesday afternoon in August 1996, I didn’t have any great expectations…

I couldn't have guessed that it was the first tiny step in a movement that would lead to thousands of entrepreneurs with home-based businesses doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.

It could happen for you, too.

I’m no different than you. I didn’t have any advantages when I first started. I just started earlier. And I like to say that everyone’s business starts at zero.

But I made it a point to create the kind of business that gave me the freedom I desired… and made the positive impact in the world that my heart longed for. And since then, I’ve helped a lot of people around the world achieve that same goal.

So, if you’d like to learn how you can launch your own product, service, book, or business with maximum success, join me in the Launch Masterclass today.

Jeff Walker

Choose The Plan That’s Right For You

Both plans include the BRAND-NEW Implementation Deep Dive Workshop with Jeff & Dan

Low Monthly

Six Easy Payments

Only $397 today!
Get Product Launch Formula
  • The full Product Launch Formula Coaching Program
  • A full year of Launchy.ai access
  • An entire year of Coaching Calls with my all-star coaches
Most Popular 🔥

All In

Complete Package

Just $1997 for everything
Get Product Launch Formula
  • The full Product Launch Formula Coaching Program
  • A full year of Launchy.ai access
  • An entire year of Coaching Calls with my all-star coaches

PAY-IN-FULL BONUS:

Exclusive Presentation Mastery training