“Thank You For Selling Me This!” – Your Customers Discover the “90-degree twist” that turns marketing on its side… … and not only MAKES SALES, but gets people EXCITED and DELIGHTED to buy from you!

(And how AI makes this even easier!)
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Since 2005, over a MILLION people have gone through the Launch Masterclass… and they’ve used this formula to generate over $1 BILLION in sales (with all kinds of products… and in nearly any niche, country, or language you can imagine).

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Product launch formula is the most proven and successful online marketing system… and now it’s 10x easier

Since I published the first version of Product Launch Formula® in 2005, it’s been used to generate over a BILLION dollars in sales.

Here’s the reason… the biggest, most successful companies in the world would never just “release” a product. Apple, Hollywood, and the gaming companies LAUNCH their products… they create a launch sequence that builds desire before their products are even released.

PLF brings that power to our kind of small and micro businesses. It’s been used by tens of thousands of online entrepreneurs from around the world.

But it’s never been a “get rich quick” thing. There’s work involved, and I’ve always been very transparent about that.

And… last year, things got a whole lot easier. The new generation of AI tools (led by ChatGPT) are so powerful, flexible, and effective it’s like they were a tailor-made fit with the Launch Formula.

Previously, you always had to be a bit of a “jack-of-all-trades” in this business. The strategy – the formula – was always the core required skill, but you also needed to have at least a basic grasp of how to write marketing copy, how to script a video, and countless other associated skills.

AI removes that barrier almost entirely.

You don’t have to face the blank page anymore. AI won’t build your launch for you… but it’s never been easier to go from idea to launch (and to a successful business) than it is right now.

And in the Launch Masterclass, I’ll show you how.

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Even better – thanks to Launchy.ai™, it’s all gotten easier and faster than ever. And you will learn exactly how in the Launch Masterclass.

This year, the Launch Masterclass is better than ever – with short, tight, actionable lessons – and plenty of opportunities to dive deep and turn your learnings into actual, profitable action. You’ll get three complete lessons + cool extra bonuses (and powerful case studies so you can see how this works in the real world)... and it’s all free if you register by August 19th.

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Why you’ll love the launch Masterclass

“What I learned from Jeff in less than 2 hours of studying his teachings has resulted in me tripling my previous highest earning day in my life. From the bottom of my heart, thank you.”

Kayse Morris

“OMG, I never imagined that a virtual event could be SO engaging, inspiring, and productive!!!”

Karen Laws

“My list grew from 8,000 to over 65,000 and I’m selling courses every day. Jeff is the real deal and so are his coaches and this community.”

Mary Barbera

“What I’ve learned from Jeff has helped me so much! I made over $15k from this launch and learned that I can really demonstrate my expertise and sell with absolute authenticity and ease.”

Fay Semple
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Let’s finally get you launched

So let’s get real here…

You know what launching your online business will mean to you… all that income, lifestyle, freedom, security, positive impact. We all can imagine that metaphorical shining pot of gold at the end of the rainbow.

So what’s stopping you from getting there?

Maybe you’ve already got that idea for an online product or membership site or coaching program… but you can’t quite seem to bring it to market.

Or maybe you know about a niche or market or group of people you want to help… but you can’t quite seem to create an offer that speaks to them (and gets you sales).

Or even more frustrating… you’ve already got an online business, you’ve got an idea for your next offer, and you know your people will buy it – but you can’t quite bring yourself to get it done.

Whenever you feel stuck, I promise, it boils down to one of two core things… lack of proper strategy or failure of execution.

So let’s solve both of those for you right now…

I’ve walked more than a million people through the process in the Launch Masterclass. (I know that number might be hard to believe, but when you’ve been doing this as long as I have, you end up with crazy-sounding numbers like “a million people”.)

So whether you’re just starting out with nothing but an idea or you have an established business that you’re looking to grow in a big way – these are the proven strategies and tactics that will get you launched.

And now, with the revolutionary AI capabilities that have been unleashed since last year… you now have the capability to execute a great launch strategy, quicker and easier than ever before.

In other words, it’s all about making your launch inevitable.

PEOPLE LOVE THE LAUNCH MASTERCLASS

“What a triumph! The energy and the excellence of Jeff and all behind the scenes was spectacular!”

Ardyce West

“The energy was electric. I've been dithering for five years… but for the first time, I can see myself actually doing this, taking the necessary actions, and moving forward. Such a tiny thing, but a monumental shift in mindset.”

Beverley Hanna

“It was amazing. All the knowledge I got is unbelievable. It really helped to realize this is the life I want… I want to live the Launch Life®.”

Catalina Correa
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WHY YOU CANNOT AFFORD TO MISS THIS LAUNCH MASTERCLASS:

Here’s my big focus for this year’s Masterclass: making it tighter, shorter, and more actionable. I can (and have) taught this material for entire days at a time, but after doing this Masterclass every year since 2005, I’ve found a way to condense the trainings to the core essentials… to get you launched faster. (And then – because I can’t help myself – I went back and added a bunch of extra bonuses for the folks who want to go really deep.)

Here’s what it looks like:

Lesson #1

The Sideways Sales Letter®

How to create nearly-instant buzz and excitement around your offer, by turning a standard “marketing plan” on its side.

If you’re creeped out by the idea of selling, this will show you how shockingly straightforward sales can be. (And yes, you can deliver huge value in your marketing, have your people love you… and still make lots of sales.)

Get this step right and your people will be telling you “shut up and take my money”.

(This lesson will be delivered as a super-tight on-demand video training, so you can go through it at your convenience.)

Lesson #2

The Three Types of Launches

There are three principle ways to launch – and it’s critical that you pick the right one for your specific situation.

Lesson 2 will have a big focus on the fastest, easiest, and safest way to create a market-proven offer – whether you have an established business or you’re just starting out. (And this is how you get paid to create your product… and how to scale in a massive way once you do.)

(This lesson is another tight on-demand video training, and you can go through it at your convenience.)

Lesson #3

The Product Launch Blueprint

LIVE WORKING SESSION

It all comes together here. Your launch will come down to two critical sequences that you need to get right.

In this live training, I’ll show you how to master these sequences – from the strategy and tactics to the actual mechanics. And most critically, how to manage your mindset to maximize both launch results and peace of mind.

This live training session will make or break your launch results. Get these sequences right and you will literally double your sales.

(This training will be delivered as a live working session on Sunday, August 25th at 4:00pm ET (New York time).)

Plus Plus Plus: extra BONUSES – including PDF downloads, extra video trainings, and real-world case studies to show how this all works in the real world!

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(SAVE $297)

HERE’S WHY THIS IS SO DAMN IMPORTANT

If the last few years have taught us anything, it’s that the world has become an uncertain place.

Whether it’s a recession, tough job market, or a global pandemic… the only way to have true security is to create it yourself.

The ultimate freedom and security is having a business where you can create value for your clients and get paid very well for that value.

When you have a digital product and an audience that wants to listen, then you have a money-getting asset that no one can take away from you.

And the Launch Masterclass will show you the proven formula to get that digital product, that audience, and the marketing system to launch it to the world.

Jeff Walker

The community is so helpful! 🙌

PLF Live is AMAZING!!

Thanks for the tips!! 😍 😍 😍 😍 😍

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WHO IS JEFF WALKER?

In a world where the minimum criteria to be a pop-up “marketing guru” on social media seems to be shooting a video in front of a fancy car or Airbnb that you rent for the day, Jeff Walker is an online business-building icon. He started his first online business in 1996, and he’s been teaching online marketing since 2003.

In fact, his name “Jeff Walker®” has literally been registered by the U.S. government’s trademark office since 2012 for “advice in the field of business management and marketing”.

Jeff is the #1 New York Times bestselling author of the book Launch.

His Product Launch Formula® is the longest-running continually updated training for online marketing in the world. Period. Full stop.

It’s a matter of public record that Jeff registered the ProductLaunchFormula.com domain in 2005, and “Product Launch Formula®” has been a registered trademark with the U.S. government since 2009.

Jeff’s list of past clients and students reads like a who’s who of the online entrepreneurial world – including Brendon Burchard, Marie Forleo, Jason Fladlien, Jenna Kutcher, Rich Schefren, Dan Kennedy, Stu McLaren, Ryan Levesque, Kris Carr, Michael Hyatt, and James Wedmore.

In short, we’re pretty sure no living person has been training about online marketing and online business as long as Jeff Walker.

Jeff Walker
Jeff Walker

A PERSONAL NOTE FROM JEFF

When I pushed the send button on my very first online business on a random Tuesday afternoon in August 1996, I didn’t have any great expectations…

I couldn't have guessed that it was the first tiny step in a movement that would lead to thousands of entrepreneurs with home-based businesses doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.

It could happen for you, too.

I’m no different than you. I didn’t have any advantages when I first started. I just started earlier. And I like to say that everyone’s business starts at zero.

But I made it a point to create the kind of business that gave me the freedom I desired… and made the positive impact in the world that my heart longed for. And since then, I’ve helped a lot of people around the world achieve that same goal.

So, if you’d like to learn how you can launch your own product, service, book, or business with maximum success, join me in the Launch Masterclass today.

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THE LAUNCH MASTERCLASS IS A HIT

“Watching Jeff Walker is like watching a Master Chef putting a magnificent meal together and explaining what he’s doing along the way.”

Vijay Maru

“Jeff’s authenticity and delivery makes it feel like I’m learning from a friend.”

Tracy Lamont

“There is a lot of hard-won ground that Jeff gives us in his teaching. Most people would not realize how much trial and error it would take to flesh out these nuances.”

Rody Correa Avila

TWO FINAL QUESTIONS

So what’s the investment? And why is it so inexpensive?

Right now, for just a few more days, you can get into the Launch Masterclass for free.

After that, it will be available for $297 as an online digital course. And I can say from experience that it will be life-changing at that price.

However, while we’re in the “live delivery” portion of this event, you can get in for FREE.

Here’s why: I know more than a little about generating enormous goodwill and word-of-mouth by putting on transformative live events. And by making registration free, we’ll likely have 50,000 people (or more) go through the Masterclass.

With the feedback from so many people going through this training, I know I’ll be able to make it great.

And I know that if I deliver enough value in the Masterclass, then some of those folks (and maybe even you) will inevitably become clients.

This is the deal: from the start, my business has been built on the success of our students. The more students who launch and get results, the more my business grows.

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RESERVE YOUR SEAT TO THE LAUNCH MASTERCLASS

If you’re ready for a PROVEN time-tested formula to launch your online business (or grow the business you already have)... if you want to learn the shortcuts of using AI to make it all so much easier… if you want to be walked step-by-step through the process, and do it from anywhere in the world, then it’s time to join us in the Launch Masterclass!

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