Launch Lab 2025:

The 3-Hour Roadmap to Scale Your Business

We Debriefed, Logged, and Analyzed 204 Launches In The Last Year – Here’s What Works, What Doesn’t, and The 8 Factors That Will Turn Your Business Into A Sustainable Growth Engine.

This workshop will turn your launches into a consistent, scalable growth engine—without the chaos, burnout, or costly mistakes...

It’s Completely Free - Here’s the Catch

Straight up, here’s all the fine print:

This “Launch Lab” isn’t just about launching – I’ll show you how to move beyond one-off launches and build a scalable growth machine.
I’m planning on turning it into a paid training, but you can get this version for free…
It’s not for newbies. I’m going to move fast, and I won’t be covering the basics.
It’s a LIVE training on Zoom on September 5th, 2025 at 4pm ET (New York time). You can attend from anywhere in the world.
There won’t be a replay. Since this is for experienced business owners, it won’t have all the flash and polish – and I’m looking to share this with a small, committed group of entrepreneurs… not folks who will blow it off and maybe “catch the replay”.

What You’ll Get (and What You Don’t)

If we’re just getting to know each other, please understand this isn’t going to suck. Over the last 20 years I’ve had a million+ people go through my trainings – their results are legendary. (I’ll brag about myself more down below.)

Here’s what this is going to look like…

It’s going to be super-condensed: I’m going to compress a year-long high-end program into a 3-hour workshop.
We’ve done 204 launch debriefs in the last year. I’ll share the 8 core lessons and frameworks of what’s working now - how to create sustainable growth where you don’t have to settle and you don’t have to stress.
Again, it’s not for newbies. If you don’t have an offer and/or you haven’t started building an audience, then it’s probably not a great fit. I’ve got lots of other resources for you: check out my book, blog, or my YouTube channel.

What If You Looked Over My Shoulder… 204 Times?

Do one structured debrief (i.e., Case Study) and you can get some serious lessons.

Do it 10 times with 10 different launches in 10 different markets? You start to see patterns.

Now what if you did it for 204 different launches? That’s when you start to see the source code of success.

That’s exactly what my team and I have done… in just the last year.

And in this Launch Lab I’ll be sharing the 8 biggest learnings that will be a scalable growth engine in your business.

This is a LIVE 3-hour workshop.

I’ll basically be compressing our year-long coaching program into those three hours… so I’ll be moving fast.

and… there’s one more catch…

THERE WILL BE NO REPLAY.

Whenever I create new trainings, I like to do it live the first few times – that way I can see what’s working and where I need to fill in the gaps.

And the best way to do that is to get real feedback, from real entrepreneurs.

So while this will soon become a paid course… you can get it for free, this Thursday.

I’ll be presenting it exactly how I would a paid course, complete with handouts and Q&A.

But there won’t be a replay – you have to be there live.

Why You Need This

Listen… it’s gotten tough out there.

You don’t need me to tell you that. Ad costs are up. Competition is up. Partners are harder to corral. Trust is down.

But some folks are still crushing it. Here’s what they’re doing differently — and how you can, too.

In those 204 debriefs, we saw 8 common factors of what’s working right now.

Do these 8 things and your results will completely blow up (in a good way!).

Reality? Get even 5 of them right and you’ll win.

Who is Jeff Walker? And Why Should You Listen to Me?

In a world where the minimum criteria to be a pop-up “marketing guru” on social media seems to be shooting a video in front of a fancy car or Airbnb that you rent for the day, Jeff Walker is an online business-building icon. He started his first online business in 1996, and he’s been teaching online marketing since 2003.

In fact, his name “Jeff Walker®” has literally been registered by the U.S. government’s trademark office since 2012 for “advice in the field of business management and marketing”.

Jeff is the #1 New York Times bestselling author of the book Launch.

His Product Launch Formula® is the longest-running, continually updated training for online marketing in the world. Period. Full stop.

It’s a matter of public record that Jeff registered the ProductLaunchFormula.com domain in 2005, and “Product Launch Formula®” is a registered trademark with the U.S. government.

Jeff’s list of past clients and students reads like a who’s who of the online entrepreneurial world – including Brendon Burchard, Dan Martell, Marie Forleo, Jason Fladlien, Jenna Kutcher, Mindvalley, Dan Kennedy, Rachel Miller, Stu McLaren, Ryan Levesque, Kris Carr, Michael Hyatt, James Wedmore, and too many others to list.

In short, we’re pretty sure no living person has been training about online marketing and online business as long as Jeff Walker.