Has Your Business Been Operating On “Hard Mode” For The Last Year?

The rumors are true… it’s getting tougher out there.

Especially for folks selling online – especially if you’re selling information, coaching, or memberships.

But contrary to social media BS, it’s not because “courses are dead”… and it’s not because online marketing doesn’t work anymore.

AI and increased competition have changed the game in a significant way.

It used to be that having a solid understanding of a topic and a way to share that information online was enough to get you noticed.

And a basic level of marketing competence was enough to convert some of that interest into sales.

That’s not good enough any more.

When getting an answer to nearly any question is as easy as opening ChatGPT… it’s no longer enough to simply know what you’re talking about.

After all, why should someone trust a stranger with their hard-earned money when a $20 app can answer any question instantaneously?

Now here’s the GOOD news…

It ain’t all doom and gloom. There is a bright side.

Because people are still buying.

They still want an actual human expert to help them.

They’ve seen enough inconsistent, dodgy answers from AI that they know it isn’t the same as tapping into real experience.

I know this because my coaches and I debriefed 170 campaigns in 2025.

And here’s the really cool thing about that…

We know the people who are absolutely thriving right now…

Businesses that are growing month after month, launch after launch.

Entrepreneurs that’re building communities of people who are hungry to learn from them.

The market isn’t broken.

But you have to be better.

There are levels to this game – and we’re ALL playing on “hard mode” now.

But just like with video games, there are people that make hard mode look EASY.

Being “pretty good” just doesn’t cut it anymore.

And you know what?

That’s OK.

Better is better…

Here’s the thing… NOW is the time to be better than your competition.

Better at offers, better at lead gen, better at creating campaigns… better at marketing.

Because when competition increases, “better” wins.

I’ve been through this sort of cycle before. When you’ve been in business for thirty years you start to see how trends tend to repeat themselves.

Which is why I know that the folks who DO survive this move to “hard mode”... the ones who DO adapt and get better… have a unique opportunity in front of them…

Because pretty soon, they’ll be the only ones left.

MY INVITATION: Let’s take two days and fix it together

I’m calling it the Conversion Intensive.

Two days in Scottsdale, Arizona. February 19th-20th, 2026.

We’re going to be taking all the knowledge we’ve gained from seeing inside of 170 businesses in the last 12 months and apply it to YOUR business.

You’re going to see what’s actually working right now… and how to apply it for yourself.

We’re going to level up your campaign.

We’re going to level up your lead generation.

We’re going to level up your funnel.

We’re going to level up your business.

By the time you walk out the door on Day 2, you'll know where you’re going. You’ll have your plan… and you’ll be ready to hit go.

Why I’m Doing This Now

I’ll be direct… I’ve never done an in-person event like this for less than $5,000.

Two full days. Small room. Direct access to me and my personal campaign design team (the people that I personally work with on my own launches and funnels…the people I call when I’m stuck).

That level of access and focus is rare – and normally priced accordingly.

But right now, we’re in a unique time in history. Things are changing fast – and I’m looking to build my next set of Case Studies (and success stories) for this changing market.

The best way I know to do that is get together in-person… face-to-face… in a small room… and workshop your campaigns.

There’s simply no time to put everything you need to know into a course. The best, fastest way for me to share this with you – and get you where you need to be to compete in 2026 – is to teach you directly and in-person.

So, for a VERY limited time, the Early Bird price is just $1,997.

You save 60% off the full price – but that price is only available for a few days…

As we get closer to the event and it starts to fill up, the investment will increase to the full price of $5,000.

If you’re seeing this now – the Early Bird is still available, and you’ll save $3,000 by committing now.

And there’s a limited payment plan available, but again – only for a short time.

Who You’ll Be Learning From

I won't be the only one working with you on your campaign. Just like I’m not the only one working on my campaigns.

Over the last several years, I've developed a "conversion braintrust" that I work closely with to plan every one of our campaigns... Dan and Justin.

Dan Walker is my son. I started teaching him copy when he was 15. Within a couple of years, he was writing email copy for my promotions. Soon after, he started freelancing, and he became a hired gun for many big-name marketers and influencers.

Dan has been a key part of designing and creating every campaign I've done since 2010. (In fact, he helped me fix this very sales letter!)

Bottom line: there are few people in the industry who have worked on as many high-profile promotions as Dan. And he's got a gift for spotting the small copy tweaks that make massive differences in conversion.

Justin Livingston was a member of my high-end Platinum Mastermind group for many years. He's run countless million+ dollar launches of his own, and consulted on dozens more multi-million dollar campaigns.

Justin's ability to see to the heart of a sales process – and identify the "sticky" points that will stop a buyer from saying "yes" – is unparalleled. He can look at your funnel and immediately spot where people are dropping off and why.

Bottom line: when the three of us work together, we get way better results than just me alone.

Dan and Justin will be in the room with us at the workshop.

They'll be giving you direct feedback on your campaign. They'll be available for questions. They'll be working with you just like they work with me on my million-dollar promotions.

This is the same team that's behind every successful campaign I've run in the past decade.

And for two days, they're YOUR team.

What We’ll Focus On

1. Your Crushing Offer

I’m sure your offer is good. But we're going to dissect it at levels you’ve never imagined.

Our goal: make your offer so IRRESISTIBLE that it nearly sells itself.

We'll work on your core promise, your deliverables, your bonuses, your pricing, and most importantly – how you actually PRESENT all of it to your audience

This probably doesn’t mean creating something all-new. The goal of this entire workshop is SPEED.

This is about making your EXISTING offer convert like it did back in the glory days – but in today’s market.

Small tweaks here can mean massive revenue increases. We'll find them.

2. Your Dialed-In Campaign

This is where we’re going to start tearing things down and rebuilding them.

We're going to map your campaign flow from the moment someone enters your world to the moment they buy.

We'll find the leaks… the spots where people drop off (or tune out). The messaging that's not landing. The sequences that are broken.

Then we'll fix them.

You'll walk out with a campaign that's built for TODAY'S market, not last year's.

3. Profit Multipliers

Once someone buys from you, what happens next?

Most people leave massive revenue on the table here. We're going to find the opportunities to increase customer value – the upsells, the additional offers, the backend that turns a one-time buyer into a lifetime customer.

The focus here isn’t revenue – it’s about more bottom-line PROFIT… and this is the place to find it.

If you’re reading this letter and thinking, “I need more profit now”... this is a godsend.

4. List Growth

Obviously, you can't scale without an audience. But most people approach list building completely backwards.

They post more on social media hoping for some algorithm magic dust. They create endless content that doesn't convert into leads. Or they throw money at ads and watch their costs climb.

(All of which burns time… and puts you further and further away from the glorious day when you know what’s working again)

You need to do this instead:

Create the offer, the campaign (and the profit multiplier) that gives you profit margin NOW.

Once you’re happily sitting watching the number in your bank account go up, you start working on scale and list growth.

(There’s a reason this one is #4, not #1.)

That’s not to say that list growth isn’t important… it’s critical.

That’s why I’m bringing my personal ads expert (the one who spends hundreds of thousands of dollars per year for me) in to tell you the behind-the-scenes of what’s actually working right now with paid media.

You’ll get the specific platforms, targeting, and campaign structures that work for us right now.

Again – I’m not going to waste your time with theory. This is the actual playbook I bet $500k on to build my list.

One more thing…

Your campaign isn’t struggling because you’re not working hard enough.

It’s more-than-likely because you’re guessing.

You’re guessing at what will work in TODAY’S market.

It’s time to fix that.

Dan, Justin, and I don’t guess. We’ve put in more reps than we can count.

We’ve done this too many times to confuse effort with progress.

Let’s spend two days getting you back to where you want to be.

Two full days with me, Dan, and Justin – finding the leaks, diagnosing the problems, and creating the implementation plan.

February 19th-20th, 2026. Scottsdale, Arizona.

And if you grab your spot at the Early Bird price, you'll save $3,000 off the full investment.

It’s a small room, and we have very limited spots.

I'll see you in Scottsdale.

best regards,