The Unfair Advantage (and How You Can Get It)

From the Desk of:
Jeff Walker
Durango, CO, USA
September 2023

So what’s my unfair advantage?

How is it that I’ve been able to do 17 consecutive multi-million dollar launches?

The bad news is that most people will never share this advantage. And they will probably never realize what it is.

They might think it’s my email list.

Or maybe it’s my JV partners and affiliates – the people that can send me tens of thousands of new leads in a couple of days.

Or some might think it’s some natural-born talent. Or my copywriting skills.

Or maybe they think PLF was the most lucky discovery ever… and if only they could have an idea like that.

I’ll admit… those things are all pretty cool, and I’m one of the luckiest people on the planet.

But the real answer is (and you’ve probably even heard this before):

You are the average of the five people you hang out with most.

It might sound simple, but this is what’s kept me at the top of a very competitive game for more than two decades…

I’ve Engineered My Life to Hang Out With Amazing Entrepreneurs

Long ago, I decided that masterminding and coaching were too important to leave to chance. I was in some great groups, but I kept on outgrowing them.

So I created my own group. And then another. And another.

Turns out I am really good at creating and curating phenomenal groups of amazing entrepreneurs.

Here’s one measure: the first mastermind I created has had an average renewal of 91% over the last 13 years. That is simply unheard of in the industry.

Being at the center of these groups has been incredible. It gives me an inside view of about 80 elite-level businesses in the industry. It’s like a crystal ball into what’s coming six months before anyone else knows.


So What Does This Have to Do With You?

Of course, most people can’t qualify for either of my mastermind groups. And frankly, it’s not a fit for most people… unless they already have a very significant business… and they can afford the investment (which can go as high as $40k).

And here’s the thing: most people need coaching as much as they need a mastermind.

But way back in 2015, I saw this dilemma. I saw that people needed direct coaching… they needed people to prebrief their promotions. And they needed to be able to debrief after their launches.

And if they could get that AND also get access to that “crystal ball”... then watch out.

That’s what I created in my elite-level coaching groups. Direct coaching from world-class coaches, mixed with crystal-ball levels of community and masterminds.

Because if you want sustainable success, well it’s like Wayne Gretzky said… you don’t skate to where the puck is, you skate to where it’s going.

Which One Are You?

I have three groups based on those principles…

That all of us are better than any one of us. That we don’t want to be the smartest in the room. That we’re in this game to serve and to win.

And that when we’re together, we create that crystal ball.

None of these groups are for newbies. We’re not trying to exclude anyone, but we need people of a certain level in order to make the groups work.

I’m not sure which one would be a fit for you, or if any of the groups would be a fit.

All three have a mix of coaching and masterminding.

NONE of them are an online course. (I mean, courses are great… but this is next level.)

To fit into even the lowest-level group, your business must be doing at least $100,000 and you need to have a proven offer with at least one reliable traffic source.

To fit in the highest group, your business needs to be in the multi-million dollar range.

And to be in any of these groups… you have to be cool. You have to be someone that I would enjoy hanging out with.

How to Decide Which Group?

The good news is you don’t have to pick a group. We have a Selection Process. First step is to get on a call with either Chris or Ben from my team.

After that, there’s a good chance you might end up talking to me if you’re a potential fit for one of the upper-level groups.

Either way, this isn’t going to be a hard pitch. If it’s not going to be a match, we definitely don’t want you in the group – we can’t risk having the wrong people in the group.

To protect everyone’s time and to make sure we're only talking to people with serious intent, there’s a small 100% refundable deposit of $200 to reserve a call.

The $200 is completely 100% refundable. We just want to make sure you’re serious. Because we’re plenty serious about curating these amazing groups.

best regards,

P.S. Obviously, I could spend 12 pages here to give you all the details of what’s included in these groups. But either Chris or Ben can go through that on your call way faster than I can type it. And they can help you figure out where you fit, and how to get the most out of this opportunity.