The step-by-step launch formula that's
generated hundreds of millions in sales across nearly every niche and industry
The framework that creates "desire before
availability” – so your prospects are eagerly waiting for your offer before
you even open the shopping cart
The psychology behind high-converting
launches—including the specific emails, timing, and triggers that turn
strangers into eager buyers.
"This is the most important book ever written on online marketing. LAUNCH will
become the blueprint used by millions of businesses and entrepreneurs to promote
their brands and products in the digital age."
Brendon Burchard
#1 New York Times
bestselling author
"What Jeff Walker teaches in LAUNCH is vital for modern marketing success. You don’t
need more tactics or tools; you need smart strategy, and that’s exactly what this
book delivers"
Marie Forleo
#1 New York Times
Bestselling Author
"Jeff Walker's Launch is the how to guide for persuasive marketing, delivered with
integrity and authenticity. This is the ultimate primer for new and established
marketers alike."
Mike Michalowicz
Author of Profit First
"Jeff Walker is the pioneer innovator of online marketing launches, as well as the
online marketing industry’s foremost teacher. LAUNCH is a must read for all
marketers—the go-to handbook for making money selling anything on the Internet."
Dan Sullivan
President and Founder
of
The Strategic Coach
"Since applying Jeff Walker’s ideas, we’ve turned "launch days” into moments of
celebration, success, and amazing cash flow. It’s added millions to our bottom line
and raised the valuation of our company immensely."
Vishen Lakhiani
Founder and CEO,
Mindvalley
"Jeff holds nothing back. It’s all here—a proven strategy, real-world examples, and
step-by-step instructions—everything you need to create a business you’re crazy
about while making an incredible living doing it."