We’ll be opening the doors for PLF 2021 soon…

Product Launch Formula has been used to generate over a billion dollars in sales since it was released in 2005.

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I used Product Launch Formula to create a seven-figure-plus business I absolutely love.

It's all here—a proven strategy, real-world examples, and step-by-step instructions -everything you need to create a business you're crazy about while making an incredible living doing it.

Michael Hyatt

Jeff Walker is the pioneer innovator of online marketing launches, as well as the online marketing industry's foremost teacher.

The careers of thousands of successful online entrepreneurs have already been launched by Jeff's extraordinarily practical concepts, structures, strategies, tools, and processes.

Dan Sullivan

Discover the proven system thousands of people have used to build a business they LOVE, including:

  • The “nitty-gritty” plan our students use to launch brand-new businesses and products - with no email list - in as little as a few days.
  • How to create authentic, powerful and compelling stories that resonate with your audience emotionally, so they feel a deeper connection with you.
  • The FIVE types of launches you can use to grow your business... and how to combine them into the Circle of Awesome™, helping you achieve your goals faster and more easily!
  • The key to delivering MASSIVE value to your audience… without “giving away the farm”.
  • A simple way to turn a long-winded, ineffective sales letter into an EVENT that not only builds trust and authority … it gets your customers EXCITED to buy.
  • … and MUCH more!

Jeff Walker is the pioneer innovator of online marketing launches, as well as the online marketing industry's foremost teacher. The careers of thousands of successful online entrepreneurs have already been launched by Jeff's extraordinarily practical concepts, structures, strategies, tools, and processes.

Dan Sullivan

What Jeff Walker teaches is vital for modern marketing success. You don't need more tactics or tools; you need smart strategy, and that's exactly what Jeff delivers

Marie Forleo, Founder of B-School, Award-Winning Host of MarieTV, MarieForleo.com

Business is a succession of launches—new products, projects, promotions, incentives, partnerships, etc. To succeed you'll need to master the launch. To do so you'll want to study the master of the launch—Jeff Walker… he has figured it out.

Darren Hardy

It took me four years to grow my first business to $5 million. Using Jeff Walker's product launch model, I was able to hit $5 million in sales—in a brand-new business niche—my first year. Jeff has created one of the most important innovations in marketing in the last 100 years

Eben Pagan, Founder of Hot Topic Media and Serial Online Entrepreneur

The first day of launching a new business has always been a stressful, nerve-racking time. But since applying Jeff Walker's ideas, we've turned these "launch days" into moments of celebration, success, and amazing cash flow as our businesses have managed to pull in incredible customer demand on day one. This has added millions to our bottom line and raised the valuation of our company immensely as day-one sales trumped all expectation.

Vishen Lakhiani, Founder and CEO, Mindvalley

People trust Jeff Walker because he has consistently for years been on the forefront of producing results online with his Product Launch Formula… Jeff Walker created the road map, and I plan to use it.

David Bach, Nine-time New York Times Bestselling Author and Creator of the "FinishRich" Book Series

If I could say one word about Jeff Walker, it would be: IMPACT. If you are looking for a huge positive impact on your business, your family, or in life... let Jeff Walker help you create a great legacy for those around you.

JB Glossinger, Founder of MorningCoach.com

It is a recipe and a blueprint for changing you and your family's financial fortune. Not only will following Jeff's formula make your success more possible, it will make it more probable. After all, he's the guy who sold a million dollars of his product in a single hour! This can change your business and your life.

Joe Polish and Dean Jackson, ILoveMarketing.com

Anyone who thinks the word "launch" refers only to online marketing hasn't been paying attention to direct response marketing over the last five decades (or more). And anyone who thinks that Jeff Walker hasn't earned the right to own the word "launch" in today's marketing landscape also hasn't been paying attention.

Brian Kurtz