3-DAY LIVE ENCORE: Build Your No-Fail Launch Plan With Product Launch Formula + Launchy.ai… Faster and With More Ease Than You Ever Thought Possible

It’s a 3-day workshop where we create your digital launch plan. We start each day at 11am ET (New York time), and we end at approximately 7pm each day. On Day 2 we have an extra evening session that goes until approximately 9pm.

The dates of the event are coming up quickly… they are January 10th, 11th, and 12th.

The workshop is virtual, so you can attend from anywhere in the world where you have an internet connection.

“PLF” stands for “Product Launch Formula” – that’s the formula and system that Jeff Walker started developing over 20 years ago, and that he’s been teaching since 2005. Tens of thousands of students have followed the formula, and they’ve had over a billion dollars in sales.

You’ll get FREE access to my own, in-house AI tool – Launchy.ai™ – to help you do the harder stuff in your launch (don’t worry, it’s really simple to use… even if you’ve not used AI before).

For 15 years PLF Live has been the premier event in the industry. Attendees came in with an idea and left 3 days later with their launch plans complete. And the launches created at PLF Live were legend – attendees created entire businesses from scratch. Or they massively accelerated the businesses they already had.

Then a few months ago in 2024, we did the best PLF Live ever. By all accounts and all feedback, after years of refinements and improvements… we put it all together and had a nearly perfect PLF Live.

Now as we head into a new year, we want to give you the chance to experience that PLF Live and get your year started with your launch all planned out.

So we’re doing an “encore” event – it will be hosted live, our team will be there with you answering your questions, my coaches will be running the coaching sessions live with you… it’s going to be awesome.

[A personal answer from Jeff] Here it is in a nutshell: we get your launch plan done. And we make a little magic.

That may sound a little silly, but hear me out…

This is the 16th time we’ve done PLF Live since we started in 2010, so we’ve had a lot of time to see what works and what we could do better. And after all that tweaking, we’ve created a workshop that gets results.

We get those results by having a structured curriculum that walks you through the steps of creating a super-powerful launch. You’ll be launching a product that your ideal clients will be eager to buy from you… and you’ll have the marketing and messaging that will powerfully lead people to buying your offering.

And this year, it’s going to be faster and easier to work through that curriculum because Launchy.ai will be doing most of the heavy lifting for you.

Now if that was all you got at PLF Live, it would be an amazing event. But you’ll also get two other things that can make all the difference for your launch (and your business)...

Let’s face it, launching and running an online business can be lonely. And no one can truly make it on their own. You need a community, a tribe, a crew… pick whatever word works for you… you need support. You need the support of others that are on your path, and you need to see their success as a shining example of what you’re working towards.

And if I have a superpower (and I’ve been told I have a few), it’s creating community. And in these three days, you’ll be part of that community – these are your people. You’ll be able to make connections, and you’ll find inspiration. You might even find partners – Joint Venture partners, content partners, mastermind partners.

And then there’s my amazing Launch Club Community – they’ll be there in full force, and you won’t find a warmer and more welcoming group of people anywhere in the business world. Many of them have been part of my community for years, and they’ve done some amazing launches. These are people you’ll want to get to know… because having connections who might be a few steps ahead of you is one of the best shortcuts to success.

So between my team and my Launch Club members, it can almost be a family-like feeling – but it’s a super cool, welcoming, friendly family – the type you want to be part of.

It can get pretty high energy at times… and the reason for that is simple. There’s nothing more boring or unmotivating than sitting in front of a computer for 3 days being talked at or lectured to.

So I’ll work hard to keep the energy high – and I’ve got a long track record of doing just that.

Think about it: you’re going to be hanging out with hundreds of people who are working on their launches and who speak your language. It’s hard to not be inspired at PLF Live.

And the networking is amazing – many of those people are potential sources of ideas and inspiration, potential mastermind members, or JV partners.

Bottom line – we get a lot of work done in just 3 days, and we have a lot of fun doing it. And as long as you bring your “A game” (I know I’m bringing mine), then together we’re gonna make some downright magical things happen.

AI, or Artificial Intelligence, is a branch of computer science focused on creating machines and software that can perform tasks that typically require human intelligence. This is something computer scientists have been working on for decades.

Since the release of ChatGPT in late 2022, AI has taken the world by storm. However, all the general AI tools have a weakness… because, well, they’re generalists.

Launchy.ai is a tool that our in house tech team built from the group up to specifically build PLF-style launches. It will literally prompt you for the inputs it needs to create your launch assets - including your prelaunch content, Open Cart assets, launch emails, and so much more.

Launchy.ai is not available to the general public, but when you join us at PLF Live you will get access to Launchy during the workshop plus a few extra days to make sure you get your launch done.

The only thing you need is Launchy.ai… and your seat to PLF Live includes a FREE 6-day membership to Launchy.ai.

Launchy.ai was built from the ground up to help you build your launch. It knows the Product Launch Formula inside and out… and it’s pretty spectacular.

Launchy is normally only available to members of my $2,000 coaching program… but because I know what a difference it will make for you planning your launch, you’ll get free access for the duration of the event (plus a few days afterwards to fine-tune the details).

We’ll send you your Launchy login credentials shortly before the event, and you’ll have access until the following Tuesday.

PLF Live is a virtual workshop – you can attend from anywhere you have an internet connection. We’ve had people join us from more than 80 countries.

That being said, this isn’t just another Zoom meeting. We’ll start by getting you all set up with access to Launchy and to the event dashboard – that’s where you can keep track of what you’re working on, join the live sessions, and access all the bonus goodies.

Then once the event starts you’ll be part of the big stage – so that Jeff and the coaches can actually see you and interact with you. And that’s just the start – there will be working breakout sessions, a little bit of a competition, prizes… and lots more.

[Another personal answer from Jeff] When I first learned about having an online business, it sounded amazing… but I couldn’t figure out what I could possibly sell.

I lay in bed every night tossing and turning... trying to figure it out. And the crazy thing is that the answer was right in front of me the entire time! Over the years I’ve learned I’m not the only one who has been in that position.

At PLF Live, we’re going to short-circuit the entire process. This is the perfect environment to either take a vague idea and make it crystal clear or come up with an even better idea.

Bottom line, you’re going to be immersed in an idea-generating machine for 3 days, and surrounded by people who are on the same path – and you will be shocked at the clarity and focus you have by Sunday evening.

PLF Live is for you whether you’re starting out or you’re a seasoned launch pro.

There will be people at the workshop who have done multiple six-figure and even seven-figure launches. (And it’s awesome to be able to hang out with them!)

PLF Live is structured to meet you where you’re at… and you’re going to be working on your launch and constantly finding new distinctions and upgrades, whether it’s your first launch or your tenth.

(And where else could you get direct coaching from Jeff Walker on creating a launch? At such a crazy-low price?)

Yes.

Unless, of course, you sit there doodling in your notebook... or making paper airplanes... or texting the cousin you haven’t talked to in a while because you saw someone in the Zoom room who looked like them…

But assuming you’re as serious as I am about getting your next launch planned, then yes. You will get your launch plan done… and you’ll be ready to make some magic when you leave.

The strategies and prompts we’ll go through, combined with the AI tools that we’re going to be using, are going to walk you step-by-step through building out your launch.

I think you’ll be amazed at what you can achieve with 3 days of focus.

PLF Live is not the typical “speaker parade” where folks who make a living on the speaking circuit take turns pitching.

This is me on stage for 3 days, joined by my team and we’ll be teaching our hearts out. Because we want to get you launched… period, end of story.

Full disclosure: I will spend a very small amount of time at the event telling you about my Launch Club Coaching Program. I only open registration for Launch Club a couple times a year, and PLF Live is one of those times. So if you’re interested in joining me in Launch Club, this is the place to do it.

[Personal answer from Jeff] Isn’t this kind of an introvert’s dream? You get to attend a big-time marketing workshop with a thousand other entrepreneurs… and you don’t have to leave your living room. :-)

And believe it or not, I’m an introvert too – so my team and I go out of our way to make sure all our events are super introvert-friendly events.

This means you’ll have lots of fellow introverts hanging out in the Zoom room too! We’re gonna rule the world someday. :-)

Seriously, I know going to big events can sometimes feel a little overwhelming. And that’s why we schedule breaks throughout the day and do a dozen other little things to make everyone feel comfortable.

And make no mistake… this event is a great place to meet like-minded people. The people I’ve met at live events have absolutely changed the trajectory of my career and my life – and PLF Live is most definitely a big community of amazing people.

While you’re at the event, you’ll be working on your personal launch plan. We’ve got all the materials you need, and we’ll make sure you have them ahead of time. That way you can start implementing your launch fast… like, the day after the event.

You’ll also gain skill and proficiency with Launchy.ai… and that will help you get your launch built faster. And it will also future-proof you and your business. If you’re intimidated by or just curious about AI, we’re going to make it simple for you – and it will be a big jumpstart into a technology that you will need to know.

Let’s make this simple with an equation…

Your launch plan = You launching

You launching = You having a successful online business.

Of course, it’s never quite that simple. But in a very real way, it actually is that simple. You can’t launch until you have a solid launch plan. And your launch is what puts you in the game… it’s how you create your online business.

We covered this up above… but it bears repeating: create your launch plan, and make your launch inevitable.

[One more personal answer from Jeff] I actually think you can’t afford not to come. Think about it… how long have you been dreaming about doing something bigger?

So here’s the thing about live events: you have to pick the right one. And at the moment, there are a LOT of events to choose from. If you’re going to invest your valuable time, you want to be at content-driven events that are led by people who are teaching from experience.

In just 3 days, you’ll bust through anything that’s been holding you back from getting your launch plan DONE. We’ve even had people launch or film Prelaunch videos before the event was even over. I don’t think you’ll find a more focused, productive, or encouraging environment.

Money loves speed and action. And there’s no better place to take massive action than PLF Live. I look forward to seeing you there.

Finally… after doing this event 15 times since 2010, I will tell you that this is the most important PLF Live ever. Generative AI is going to completely change this industry in the next 12 to 24 months. You need to get ahead of this tsunami – and the combination of PLF Live and Launchy.ai will do that for you.

So here’s the thing, we all need to be planning and thinking about our next promotion. If you’re in business, you can’t stand still. Even if you’ve done a dozen million-dollar launches and you know PLF inside and out, this is the PLF Live you need to attend.

In my opinion, just seeing what we’re doing with the latest AI is going to be worth 10x your investment. You need this knowledge, you need these skills.

Your ticket to PLF Live is only $47 during this Early Bird window. In the past, when it was an in-person event, the cost for a general admission ticket was $1,000. With the move to virtual, we were able to accommodate more people and lowered the price dramatically to make it accessible to people from around the world.

In the future, we very well might raise the price. But for now, we’re investing in getting more people launched… because in the long run, getting results for people is what will grow our business.