3-DAY LIVE WORKSHOP: Build Your No-Fail Launch Plan With Product Launch Formula +… Faster and With More Ease Than You Ever Thought Possible

Show Up at PLF Live® With Just an Idea; Use™ to Write Your Copy, Script Your Videos, and Do All The Things You Hate To Do… then Leave With Your Big Launch Mapped Out (In Just Three Days).

Join us at PLF Live June 28th - 30th, 2024

Product Launch Formula is the most proven and successful formula in online marketing… and now – with Launchy.Ai – it’s 10x easier… and faster!

Since I published the first version of Product Launch Formula® in 2005, it’s been used to generate over a BILLION dollars in sales.

Here’s the reason… the biggest, most successful companies in the world would never just “release” a product. Apple, Hollywood, and the gaming companies LAUNCH their products… they create a launch sequence that builds desire before their products are even released.

And PLF brings that power to our kind of small and micro businesses. It’s been used by tens of thousands of online entrepreneurs from around the world.

But it’s never been a “get rich quick” thing...

There’s work involved, and I’ve always been very transparent about that.

And… about 9 months ago, things got a whole lot easier. We released, the only AI tool trained in the Product Launch Formula to create world-class marketing and launches from the ground up.

Previously, you always had to be a bit of a “jack-of-all-trades” in this business. The strategy – the formula – was always the core required skill, but you also needed to have at least a basic grasp of how to write marketing copy, how to script a video, and countless other associated skills. removes that barrier almost entirely…

You don’t have to face the blank page anymore. You don’t have to fight through the annoying parts of building your launch. You don’t have to come up with 50 headlines.

You don’t even have to become a ninja AI prompt engineer. In fact…

Launchy prompts YOU!

That’s right, instead of spending hours finding the best prompts or “training” AI to think like you, Launchy™ prompts you with the next correct step of the launch process, every step of the way, and then takes your ideas and turns them into reality.

And when you sign up for PLF Live, you’ll get free access to to use during the workshop (plus we’ll give you a few days extra just for good measure!)…

Jeff Walker

PLF LIVE: Let’s build your launch… in just 3 days

Make no mistake: this isn’t just another “event”... it’s a 3-day roll-up-your-sleeves-and-get-to-work workshop where we’ll build your launch step-by-step.

And we’ll use to do all the heavy lifting… you’ll be shocked at how quickly this tool will build out your launch content with minimal input from you!

(Launchy is the only AI that’s designed from the ground up to implement PLF and build out your launch for you – and you get free access to Launchy during the workshop!)

IMPORTANT: PLF Live isn’t just about learning… if you show up and do the work, you’ll actually leave this 3-day workshop with your launch plan finished.

Here’s why we can say that:

This is the 16th time we’ve done PLF Live. The first one was in 2010, so we’ve had a lot of time to see what works and what we could do better. And after all that tweaking, we’ve created a workshop that gets results for you. A workshop that creates a launch plan for you.

And now we have Launchy – our custom AI that does the heavy lifting to build out that launch plan.

So with three days of coaching from me and my team… and free access to Launchy, you’ll be launching a product that your ideal clients will be eager to buy from you… and you’ll have the marketing and messaging that will drive people to buy your offer.

What they’re saying about PLF LIVE:

“Loved it! I’m ALLLL IN… in a new way. It was one of the very best weekends of my life (and I don’t say that lightly)! What I learned at PLF Live is very significant and meaningful to me. I will remember and use what I learned at PLF Live for the rest of my life!”

Julie Herron

“PLF Live was really mind-opening and life-changing. It really made me realize that the sky is not the limit, there is something beyond.

Ratanang Noko

“… It was so helpful that you had us do the work step by step. I feel confident in how to do it and pull it all together. Literally, the best seminar/continuing education class I have ever attended! THANK YOU! THANK YOU! THANK YOU!

Angelique Yalda


At PLF Live®, we’ve literally been building launches since 2010. It’s how we’ve gotten the amazing results we’ve had (my students have done over a BILLION dollars in launches – and that was before anyone was even talking about AI).

But in the past, we had to do all the work, research, and planning. Now we’ve got to radically speed up the process… and make it better.

That’s why this year’s PLF Live is literally the best of both worlds. I’ll guide you step-by-step through my billion-dollar process… and Launchy will do all the hard work of creating your launch assets for you.

Make no mistake – this workshop isn’t just about learning… if you show up and do the work, you will leave this 3-day workshop with your launch plan finished.

Skeptical? Take a Look at What Launchy Can Do…

REMEMBER: Your ticket to PLF Live includes a FREE 6-day membership to Launchy™, so you’ll be able to use Launchy throughout the entire event to implement your launch plan as you create it (plus a bit of time after the event to fine-tune the details).

Let’s finally get you launched

So let’s get real here…

You know what launching your online business will mean to you… all that income, lifestyle, freedom, security, positive impact. We all can imagine that metaphorical shining pot of gold at the end of the rainbow.

So what’s stopping you from getting there?

Maybe you’ve already got that idea for an online product or membership site or coaching program… but you can’t quite seem to bring it to market.

Or maybe you just know about a niche or market or group of people you know you can help… but you just can’t quite seem to create an offer that speaks to them (and gets you sales).

Or even more frustrating… you’ve already got an online business, you’ve got an idea for your next offer, and you know your people will buy it – but you can’t quite bring yourself to get it done.

Whenever you feel stuck, I promise, it boils down to one of two core things… lack of proper strategy and failure of execution.

So let’s solve both of those for you right now…

I’ve now walked more than 12,000 people through the process at PLF Live. And we’ve created a sort of launch “assembly line” where people walk into the event with an idea, and three days later they leave with their launch plan done.

And now, with the revolutionary AI capabilities that have been unleashed within… you now have the capability to execute a great launch strategy, quicker and easier than ever before.

It doesn’t matter if you’ve studied marketing and copywriting for years, or if your greatest writing achievement was that C- on your Creative Writing final in High School… with the tools and the coaching you’ll get at PLF Live, a great sales letter can be an afternoon’s work. The scripts for your launch videos can be generated in minutes, and polished in a few hours. Your launch emails? Done in a fraction of the time.

Bottom line – there’s no faster path to a profitable launch.

You no longer have to be held back by an incomplete or imperfect marketing education. At PLF Live®, I’ll show you the proven launch strategy that has launched a thousand businesses… and how to enlist Launchy to build it for you.

In other words, it’s all about making your launch inevitable.

What PLF Live is… and what it will do for you

PLF Live is a 3-day VIRTUAL workshop. You can attend from anywhere in the world… you just need an internet connection.

But this isn’t just another Zoom meeting. It’s a 3-day workshop, meticulously honed over nearly two decades. We’ll work through your launch from the first building blocks all the way up to the advanced stuff… and all along you’ll use to implement and build your launch assets in the background while you focus on the strategy. And that’s not even counting all the extra goodness we pile on top, like the networking, the small group breakout sessions, and the extra Laser Coaching sessions. And that’s just the start of it.

The workshop is led personally by me and my Launch Club coaches.

During the workshop, I’ll be walking you through the steps to create your launch. We’ll figure out what your exact offer should be, and then craft each step of your launch from Prelaunch until Cart Close. We’ll work on getting you ready to ask for the sale (no matter how uncomfortable you are with selling), and we’ll help you identify (and answer) your future clients' biggest objections to buying from you.

I’ll lead you through it every step of the way… while Launchy gets to work building your launch assets.

The dates are June 28th, 29th, and 30th. We will start at 11am ET (New York time), and wrap on Friday and Sunday by about 7pm ET. On Saturday we’ll have an extra Laser Coaching Session that will end around 9pm ET.

It’s simple – join me at PLF Live with an idea, and leave with your launch plan done.

This workshop isn’t just about learning… if you show up and do the work, you will leave this 3-day workshop with your launch plan finished.

We’ll work through your launch from the first building blocks all the way up to the advanced stuff… and all along you’ll use to implement and build your launch assets in the background while you focus on the strategy.

At that’s not even counting all the extra goodness we pile on top, like the networking, the small group breakout sessions, and the extra Laser Coaching sessions. And that’s just the start of it.

Here’s why that is so damn important…

If the last few years have taught us anything, it’s that the world has become an uncertain place.

Whether it’s a recession, layoffs, bank runs, or a global pandemic… the only way to have true security is to create it yourself.

And now generative AI has turned everything upside down.

But the ultimate freedom and security is having a business where you can create value for your clients and get paid very well for that value.

When you have a digital product and an interested audience, then you have a money-getting asset that no one can take away from you.

And to get there, you need to get launched. That’s what gives you nearly instant sales and momentum. The formula is proven. It’s time-tested. And now, with Launchy, it’s easier than ever.

At PLF Live we’ll walk you through implementing that formula and get you launched.

Jeff Walker

The community is so helpful! 🙌


Thanks for the tips!! 😍 😍 😍 😍 😍

“What a triumph! The energy and the excellence of Jeff and all behind the scenes was spectacular!”

Ardyce West

“The energy was electric. I've been dithering for five years… but for the first time, I can see myself actually doing this, taking the necessary actions, and moving forward. Such a tiny thing, but a monumental shift in mindset.”

Beverley Hanna

“It was amazing. All the knowledge I got is unbelievable. It really helped to realize this is the life I want… I want to live the Launch Life®.”

Catalina Correa

Is it time to finally start moving forward with your business?


  • Unsure and bouncing with uncertainty from tactic to tactic
  • Dazed and confused by the digital marketing hype machine
  • Overwhelmed by the mass of skills that online marketing requires
  • Paralyzed and stuck from not knowing if your idea is the best route forward


  • Brimming with CLARITY because you have a step-by-step launch plan that’s easy to follow
  • Full of CONFIDENCE on the exact steps to take next
  • Armed with an ARSENAL of AI tools to do the busy work for you
  • Tapped into a WEALTH of knowledge and ideas drawn from the only AI built to create PLF launches

Meet Jeff Walker

In a world where the minimum criteria to be a pop-up “marketing guru” on social media seems to be the ability to rent a fancy car or Airbnb for a day, Jeff Walker is a legitimate business-building icon. He started his first online business in 1996, and he’s been teaching online marketing since 2003.

In fact, his name “Jeff Walker®” has literally been registered by the U.S. government’s trademark office since 2012 for “advice in the field of business management and marketing”.

Jeff is the #1 New York Times bestselling author of the book Launch.

His Product Launch Formula® is the longest-running continually updated training for online marketing in the world. Period. Full stop.

It’s a matter of public record that Jeff registered the domain in 2005, and Product Launch Formula® has been a registered trademark with the U.S. government since 2009.

His PLF Live® event debuted in 2010, and it’s the longest-running live training event in the online business world.

Little known fact: Jeff has been working with and testing AI for more than 20 years. He’s literally spent thousands of hours with AI.

Jeff’s list of past clients and students reads like a who’s who of the online entrepreneurial world – including Brendon Burchard, Marie Forleo, Jason Fladlien, Jenna Kutcher, Rich Schefren, Dan Kennedy, Rachel Miller, Stu McLaren, Ray Edwards, Ryan Levesque, Kris Carr, Michael Hyatt, James Wedmore, and thousands more.

But Jeff's techniques are not just for established businesses and gurus with big platforms – he's now taught tens of thousands of students (who operate in hundreds of niches around the world), and they've generated more than $1 billion in their launches.

In short, we’re pretty sure no living person has been training about online marketing and online business as long as Jeff Walker.

Jeff Walker

A personal note from Jeff

When I pushed the send button on my very first online business on a random Tuesday afternoon in August 1996, I didn’t have any great expectations…

I couldn't have guessed that it was the first tiny step in a movement that would lead to thousands of entrepreneurs with home-based businesses doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.

It could happen for you, too.

I’m no different than you. I didn’t have any advantages when I first started. I just started earlier. And everyone’s business starts at zero.

But I made it a point to create the kind of business that gave me the freedom I desired… and made the positive impact in the world that my heart longed for. And since then, I’ve helped a lot of people around the world achieve that same goal.

So, if you’d like to learn how you can launch your own product, service, book, or business with maximum success, join me at PLF Live.

The Most Expensive Mistake

There are a lot of ways to fail in this business. Not getting started is probably the most common. Next in line is thinking that “if you build it, they will come”... in other words not planning a legit launch.

And, of course, some people think they can figure it out on their own – that they will “reverse engineer” the process.

Here’s one of the most expensive mistakes: not taking the shortcut of learning from experts with real-world experience. Don’t make that mistake… the costs in lost time, lost money, and heartbreak will be huge.

And here’s the other big one: burying your head in the sand when a huge opportunity presents itself. (And if you think I might be referring to AI, you’re right!)

If you’re going to be successful in business, you need to invest your time, money, and energy wisely. And with PLF Live you have a proven process that’s being taught by a master trainer who literally invented the online product launch. And this year you will be walked through the entire process of creating your launch using – the AI tool that will literally prompt you to create a great launch. You’ll walk away with the confidence, the knowledge, and the plan to launch.

Here’s the crazy thing – the investment is so incredibly modest. Your seat is just $197 for the full three days. That’s your complete investment. You can’t afford to not be there.

Frequently Asked Questions

(with a few personal answers from Jeff)

Exactly what, when, and where is PLF Live®?

What actually happens at PLF Live?

What is

What AI tools do I need for PLF Live… and how do I get them?

I’ve been to PLF Live before… it was awesome, but why should I come back this year?

What do I need to be able to attend? Can I attend from my home or office?

What if I’m just starting out and I have no idea what to launch? Should I still come to PLF Live?

I’m NOT a beginner, I’ve already launched… should I still come to PLF Live?

Will I really get my launch plan done?

Are you gonna try to sell me a bunch of stuff at the event? Is this just another pitch fest?

I’m an introvert… is PLF Live still for me?

What will I take away from PLF Live?

So why do I need a launch plan?

I’ve got a lot going on right now. Is coming to PLF Live worth it?

Should I attend PLF Live even if I’m not planning to launch?

How much does PLF Live cost, and why is it so inexpensive?

Two Final Questions

So what’s the investment? And why is it so inexpensive?

The investment to join us at PLF Live® is just $197. That’s for all 3 days – and it includes your 6-day membership to

For that very modest investment, you’re going to finally get your launch planned. And you’ll walk away with the skills and knowledge to use AI to turbocharge your launch (and your business).

Now I know you might be wondering why the price is so low. After all, a lift ticket at my local ski resort can cost as much as $288 for a single day.

This is the deal: from the start, my business has been built on the success of our students. The more students who launch and get results, the more my business grows. And PLF Live is the best way I know to get people launched.

Back when PLF Live was in-person, the ticket price was $1,000. But with the move to virtual, we were able to make the math work so that we could offer this crazy low price.

Bottom line, these three days could be the most important days of the year for you. And the investment is ridiculously modest.


If you’re ready for a PROVEN time-tested formula to launch your online business (or grow the business you already have)... if you want to use our custom-built to make it all so much easier… if you want to be walked step-by-step through the process, and do it from anywhere in the world, then it’s time to join us in the PLF Live Workshop!