The AI Gold Rush: Build Your No-Fail Launch Plan With Generative AI + the Product Launch Formula… Faster and With More Ease Than You Ever Thought Possible

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Show Up at PLF Live™ With Just an Idea; Use Our Prompts to Get AI to Write Your Copy, Script Your Videos, and Do All The Things You Hate To Do… then Leave With Your Big Launch Mapped Out (In Just Three Days).

This Isn’t a Drill and It’s Not a Fad – AI Will Completely Disrupt The Industry in The Next 24 Months. Businesses Will Be Built Faster Than at Any Time in History… but Thousands of Others Will Be Left Behind.

You Can Either Be Ahead of The Pack or Left On the Sideline. Which Will It Be?

Join us at PLF Live April 28th - 30th, 2023

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PRODUCT LAUNCH FORMULA IS THE MOST PROVEN AND SUCCESSFUL FORMULA IN ONLINE MARKETING… AND NOW IT’S 10X EASIER

Since I published the first version of Product Launch Formula® in 2005, it’s been used to generate over a BILLION dollars in sales.

Here’s the reason… the biggest, most successful companies in the world would never just “release” a product. Apple, Hollywood, and the gaming companies LAUNCH their products… they create a launch sequence that builds desire before their products are even released.

And PLF brings that power to our kind of small and micro businesses. It’s been used by tens of thousands of online entrepreneurs from around the world.

But it’s never been a “get rich quick” thing. There’s work involved, and I’ve always been very transparent about that.

And… about 4 months ago, things got a whole lot easier. The new generation of AI tools (led by ChatGPT) are so powerful, flexible, and effective it’s like they were tailor-made for building your launch.

Previously, you always had to be a bit of a “jack-of-all-trades” in this business. The strategy – the formula – was always the core required skill, but you also needed to have at least a basic grasp of how to write marketing copy, how to script a video and countless other associated skills.

AI removes that barrier almost entirely.

You don’t have to face the blank page anymore. You don’t have to fight through the annoying parts of building your launch. You don’t have to come up with 50 headlines.

With AI, this is what you need instead:

  1. The right prompts
  2. The skills to discern good output from bad
  3. The ability to translate the AI’s output into your own voice

At PLF Live, I’ll show you exactly how I do this… including how I personally use AI when crafting a million-dollar launch – including the exact prompts I use and what I keep (and discard) from the output. After all… no one wants to read an email that feels like it was written by a robot ;)

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CHAINSAWS AND AI

I remember the first time I used a chainsaw: I was cutting down a large shrub in our front yard. The power of that tool was AMAZING. In just minutes I could do the work that would take hours with a hand saw… and I could do it with so much less effort.

That chainsaw was an awesomely powerful tool. But it was super clear it was also a very dangerous tool if misused.

AI is a lot like that. You can get hours of work done in just minutes. And it will eliminate much of the heavy lifting – it will do a lot of the work on things you aren’t great at, or that you really dislike.

But you remember the old term “garbage in, garbage out”... and AI is exactly like that.

You need to learn the skills to use these tools properly (and safely). No, you’re not risking life and limb like you would if you were using a chainsaw, but you could be risking your business future.

This isn’t rocket science – you can definitely do this. But your results will vary greatly based on your skill with these tools…

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GARBAGE IN, GARBAGE OUT

Tony Robbins likes to say that “the quality of your questions determines the quality of your life”.

And when you work with AI, the questions you ask make a huge difference in the quality of the responses you get. In the AI world, the questions you ask are called “prompts”.

Much of the art of working with AI is using good prompts, and then refining the prompts to get better answers… and answers that match your “voice”.

So this is interesting: ever since I started offering the PLF Live Workshop in 2010, I’ve led our students through a series of questions that help them create their launches. When they answer those questions they’re actually building out the inner workings of their launch.

Those questions continuously tweaked and refined over 14 PLF Live workshops, are why we’ve gotten such crazy results for our students.

And now with this year’s PLF Live, I’ve turned those questions into AI prompts.

And here’s the thing… the results we’ve gotten in our testing are amazing. The work happens in a fraction of the time, and the actual output is really strong.

So are you starting to see how AI and PLF Live fit together so well? Why they’re like peanut butter and jelly? How about pizza and beer?

(Funny enough… I’ve actually long thought of those questions that I ask my students as “prompts” – even before AI was something that existed outside of sci-fi movies.)

Bottom line: at PLF Live, we’ll walk you through how to use the AI tools to produce really strong initial results in just minutes, how to refine those results and make them better, how to train them to your voice, and how the results will fit into your launch.

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WHAT THEY’RE SAYING ABOUT US

Loved it! I’m ALLLL IN… in a new way. It was one of the very best weekends of my life (and I don’t say that lightly)! What I learned at PLF Live is very significant and meaningful to me. I will remember and use what I learned at PLF Live for the rest of my life!

Julie Herron

PLF Live was really mind-opening and life-changing. It really made me realize that the sky is not the limit, there is something beyond.

Ratanang Noko

… It was so helpful that you had us do the work step by step. I feel confident in how to do it and pull it all together. Literally, the best seminar/continuing education class I have ever attended! THANK YOU! THANK YOU! THANK YOU!

Angelique Yalda
Jeff Walker

AI + PLF = A “NO-FAIL” LAUNCH

After 24 years in the online industry, I've seen every big wave of change (and ridden many of them), but I've never seen anything like this…

Chat GPT reached 100 million users in just two months… faster than any platform in history. There are a dozen new AI tools released EVERY DAY. The pace of change can be dizzying… and it’s clear that if you don’t adapt, your business is going to be washed away.

But if there’s anything I’ve learned in all these years, it’s that change creates opportunity and entrepreneurs find ways to thrive.

And at PLF Live, we’ve literally been building prompt-driven launches since 2010. It’s how we’ve gotten the amazing results we’ve had (my students have done over a BILLION dollars in launches).

But in the past, we had to do all the work. Now we’ve got AI to radically speed up the process… and make it better.

During the workshop, we’ll walk you through the prompts to create a great launch using the proven Product Launch Formula. It’s literally the best of both worlds. We’ll show you the exact tools and prompts to use… and AI will answer those prompts for you.

And just as important: we’ll show you how to evaluate and tweak those AI generated results to make them even better… so your launch absolutely shines (and so it doesn’t sound like boring machine-generated generic vomit).

Make no mistake – this workshop isn’t just about learning… if you show up and do the work, you will leave this 3-day workshop with your launch plan finished.

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LET’S FINALLY GET YOU LAUNCHED

So let’s get real here…

You know what launching your online business will mean to you… all that income, lifestyle, freedom, security, positive impact. We all can imagine that metaphorical shining pot of gold at the end of the rainbow.

So what’s stopping you from getting there?

Maybe you’ve already got that idea for an online product or membership site or coaching program… but you can’t quite seem to bring it to market.

Or maybe you just know about a niche or market or group of people you know you can help… but you just can’t quite seem to create an offer that speaks to them (and gets you sales).

Or even more frustrating… you’ve already got an online business, you’ve got an idea for your next offer, and you know your people will buy it – but you can’t quite bring yourself to get it done.

Whenever you feel stuck, I promise, it boils down to one of two core things… lack of proper strategy and failure of execution.

So let’s solve both of those for you right now…

I’ve now walked more than 12,000 people through the process at PLF Live. And we’ve created a sort of launch “assembly line” where people walk into the event with an idea, and three days later they leave with their launch plan done.

And now, with the revolutionary AI capabilities that have been unleashed in the last few months… you now have the capability to execute a great launch strategy, quicker and easier than ever before.

It doesn’t matter if you’ve studied marketing and copywriting for years, or if your greatest writing achievement was that C- on your Creative Writing final in High School… with the tools, the prompts, and the coaching you’ll get at PLF Live, a great sales letter can be an afternoon’s work. The scripts for your launch videos can be generated in minutes, and polished in a few hours. Your launch emails? Done in a fraction of the time.

You no longer have to be held back by an incomplete or imperfect marketing education. At PLF Live, I’ll show you the proven launch strategy that has launched a thousand businesses… and how to enlist an AI army to build it for you.

In other words, it’s all about making your launch inevitable.

WHAT PLF LIVE IS… AND WHAT IT WILL DO FOR YOU

PLF Live is a 3-day VIRTUAL workshop. You can attend from anywhere in the world… you just need an internet connection.

But this isn’t just another Zoom meeting. It will start with the box of goodies you’ll get, the personal 1-on-1 check-in to make sure you’re all set up, the event dashboard with all the extras, and the great big virtual stage that I’ll be on. Then there’s the networking and the small group breakout sessions. Plus the extra Laser Coaching Session. And that’s just the start of it.

The workshop is led personally by me and my Launch Club coaches.

During the workshop, I’ll be walking you through the steps to create your launch. We’ll figure out what your exact offer should be, and then craft each step of your launch from Prelaunch until Cart Close. We’ll work on getting you ready to ask for the sale (no matter how uncomfortable you are with selling), and we’ll help you identify (and answer) your future clients' biggest objections to buying from you.

I’ll lead you through it every step of the way… and give you the exact prompts to use to get AI to help you build out your launch assets.

The dates are April 28th, 29th, and 30th. We will start at 11am ET, and wrap on Friday and Sunday by about 7pm ET. On Saturday we’ll have an extra Laser Coaching Session that will end around 9pm ET.

Walk into PLF Live with an idea, and then by following the prompts and using the free AI tools we’ll share with you… you’ll end the workshop with your launch plan done.

HERE’S WHY THAT IS SO DAMN IMPORTANT…

If the last few years have taught us anything, it’s that the world has become an uncertain place.

Whether it’s a recession, layoffs, bank runs, or a global pandemic… the only way to have true security is to create it yourself.

And now generative AI is turning everything upside down.

But the ultimate freedom and security is having a business where you can create value for your clients and get paid very well for that value.

When you have a digital product and an interested audience, then you have a money-getting asset that no one can take away from you.

And to get there, you need to get launched. That’s what gives you nearly-instant sales and momentum. The formula is proven. It’s time tested. And now, with AI, it’s easier than ever.

At PLF Live we’ll walk you through implementing that formula and get you launched.

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WHAT OTHER ATTENDEES ARE SAYING…

What a triumph! The energy and the excellence of Jeff and all behind the scenes was spectacular!

Ardyce West

The energy was electric. I've been dithering for five years… but for the first time, I can see myself actually doing this, taking the necessary actions, and moving forward. Such a tiny thing, but a monumental shift in mindset.

Beverley Hanna

It was amazing. All the knowledge I got is unbelievable. It really helped to realize this is the life I want… I want to live the Launch Life®.

Catalina Correa

IS IT TIME TO FINALLY START MOVING FORWARD WITH YOUR BUSINESS?

BEFORE THE EVENT: 

  • Unsure and bouncing with uncertainty from tactic to tactic
  • Dazed and confused by the digital marketing hype-machine
  • Overwhelmed by the mass of skills that online marketing requires
  • Paralyzed and stuck from not knowing if your idea is the best route forward

AFTER THE EVENT:

  • Brimming with CLARITY because you have a step-by-step launch plan that’s easy to follow
  • Full of CONFIDENCE on the exact steps to take next
  • Armed with an ARSENAL of AI tools to do the busy work for you
  • Tapped into a WEALTH of knowledge and ideas drawn from an AI database containing the entire history of the internet
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WHO IS JEFF WALKER?

In a world where the minimum criteria to be a pop-up “marketing guru” on social media seems to be the ability to rent a fancy car or Airbnb for a day, Jeff Walker is a legitimate business-building icon. He started his first online business in 1996, and he’s been teaching online marketing since 2003.

In fact, his name “Jeff Walker®” has literally been registered by the U.S. government’s trademark office since 2012 for “advice in the field of business management and marketing”.

Jeff is the #1 New York Times bestselling author of the book Launch.

His Product Launch Formula® is the longest-running continually updated training for online marketing in the world. Period. Full stop.

It’s a matter of public record that Jeff registered the ProductLaunchFormula.com domain in 2005, and Product Launch Formula® has been a registered trademark with the U.S. government since 2009.

His PLF Live™ event debuted in 2010, and it’s the longest-running live training event in the online-business world.

Little known fact: Jeff has been working with and testing AI for more than 20 years. He’s literally spent thousands of hours with AI.

Jeff’s list of past clients and students reads like a who’s who of the online entrepreneurial world – including Brendon Burchard, Marie Forleo, Jason Fladlien, Jenna Kutcher, Rich Schefren, Dan Kennedy, Stu McLaren, Ray Edwards, Ryan Levesque, Kris Carr, Michael Hyatt, and James Wedmore.

But Jeff's techniques are not just for established businesses and gurus with big platforms – he's now taught tens of thousands of students (who operate in hundreds of niches around the world), and they've generated more than $1 billion in their launches.

In short, we’re pretty sure no living person has been training about online marketing and online business as long as Jeff Walker.

Jeff Walker
Jeff Walker

A PERSONAL NOTE FROM JEFF:

When I pushed the send button on my very first online business on a random Tuesday afternoon in August 1996, I didn’t have any great expectations…

I couldn't have guessed that it was the first tiny step in a movement that would lead to thousands of entrepreneurs with home-based businesses doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.

It could happen for you, too.

I’m no different than you. I didn’t have any advantages when I first started. I just started earlier. And everyone’s business starts at zero.

But I made it a point to create the kind of business that gave me the freedom I desired… and made the positive impact in the world that my heart longed for. And since then, I’ve helped a lot of people around the world achieve that same goal.

So, if you’d like to learn how you can launch your own product, service, book, or business with maximum success, join me at PLF Live.

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The Most Expensive Mistake

There are a lot of ways to fail in this business. Not getting started is probably the most common. Next in line is thinking that “if you build it, they will come”... in other words not planning a legit launch.

And, of course, some people think they can figure it out on their own – that they will “reverse engineer” the process.

Here’s one of the most expensive mistakes: not taking the shortcut of learning from experts with real-world experience. Don’t make that mistake… the costs in lost time, lost money, and heartbreak will be huge.

And here’s the other big one: burying your head in the sand when a huge opportunity presents itself. (And if you think I might be referring to AI, you’re right!)

If you’re going to be successful in business, you need to invest your time, money, and energy wisely. And with PLF Live you have a proven process that’s being taught by a master trainer who literally invented the online product launch. And this year you will be walked through the entire process of creating your launch using the latest AI tools and our prompts. You’ll walk away with the confidence, the knowledge, and the plan to launch.

Here’s the crazy thing – the investment is so incredibly modest. Your seat is just $197 for the full three days. That’s your complete investment. You can’t afford to not be there.

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FREQUENTLY ASKED QUESTIONS

(with a few personal answers from Jeff)

Exactly what, when, and where is PLF LiveTM?

What actually happens at PLF Live?

What is AI? What is ChatGPT?

Is AI just a fad? Is Jeff just jumping on a bandwagon here?

And as far as Jeff and bandwagons, this is what ChatGPT said:

What AI tools do I need for PLF Live? What do they cost? How do I get them?

What do I need to be able to attend? Can I attend from my home or office?

What if I’m just starting out and I have no idea what to launch? Should I still come to PLF Live?

I’m NOT a beginner, I’ve already launched… Should I still come to PLF Live?

Will I really get my launch plan done?

Are you gonna try to sell me a bunch of stuff at the event? Is this just another pitch fest?

I’m an introvert… is PLF Live still for me?

What will I take away from PLF Live?

So why do I need a launch plan?

I’ve got a lot going on right now. Is coming to PLF Live worth it?

Should I attend PLF Live even if I’m not planning to launch?

How much does PLF Live cost, and why is it so inexpensive?

TWO FINAL QUESTIONS

So what’s the investment?

And why is it so inexpensive?

The investment to join us at PLF Live is just $197. That’s for all 3 days… and if you sign up in time, we’ll even send you a box of goodies before the event.

For that very modest investment, you’re going to finally get your launch planned. And you’ll walk away with the skills and knowledge to use AI to turbocharge your launch (and your business).

Now I know you might be wondering why the price is so low. After all, a lift ticket at my local ski resort can cost as much as $288 for a single day.

This is the deal: from the start, my business has been built on the success of our students. The more students who launch and get results, the more my business grows. And PLF Live is the best way I know to get people launched.

Back when PLF Live was in-person, the ticket price was $1,000. But with the move to virtual in 2020, we were able to make the math work so that we could offer this crazy low price.

Bottom line, these three days could be the most important days of the year for you. And the investment is ridiculously modest.

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Reserve Your Seat

If you’re ready for a PROVEN time-tested formula to launch your online business (or grow the business you already have)... if you want to learn the shortcuts of using AI to make it all so much easier… if you want to be walked step-by-step through the process, and do it from anywhere in the world, then it’s time to join us in the PLF Live Workshop!

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