Countdown to Launch - FREE 3-day Live Challenge April 10-12, 2023

When There’s More Competition Than Ever and Ad Costs are Spiraling Out of Control… THIS is How to Become the “Go-To” Expert in Your Niche

Growing a business can often feel like a gamble, but now is not the time to roll the dice. Now is the time to discover a bulletproof approach to building a business that thrives… even in difficult times.

There’s a proven formula for that – backed up by over 20 years of results – and in this 3-day challenge, you’ll discover the safest (and simplest) way to grow a profitable and lasting online business.


Don’t make the massive mistake of believing “if you build it, they will come”.

The biggest, most successful companies in the world would never just “release” a product. Apple, Hollywood, and the gaming companies LAUNCH their products… they create a launch sequence that builds desire before their products are even released.

If you want to have an online business (or grow the business you already have), then you need to do the same. 

No business can start slowly and survive… and if you’re not growing, you’re dying.

In the Countdown to Launch challenge, you’ll see how your business can launch just like those big companies. You’ll discover the time-tested and proven Product Launch Formula, which has been used by tens of thousands of online entrepreneurs and generated over $1 Billion in sales from around the world.

This is how you grow FAST and build momentum instead of starting slow and fading away from there.


"What I learned from Jeff in less than 2 hours of studying his teachings has resulted in me tripling my previous highest earning day in my life. From the bottom of my heart, thank you."

Kayse Morris

"OMG I never imagined that a virtual event could be SO engaging, inspiring and productive!!!"

Karen Laws

"My list grew from 8,000 to over 65,000 and I’m selling courses every day. Jeff is the real deal and so are his coaches and this community."

Mary Barbera

"What I’ve learned from Jeff has helped me so much! I made over 15k from this launch and learned that I can really demonstrate my expertise and sell with absolutely authenticity and ease."

Fay Semple


Day 1 – Pick Your Person

How to pick the future clients that you’re going to serve, and how to make sure the solution you have for them is so high-value that the’ll love buying from you and can’t wait for your launch.

Day 2 – Craft Your Core Offer

How to create an irresistible offer that your people will want to buy. If you’re creeped out by the idea of selling, this will show you how shockingly straightforward sales can be. Get this right and your people will be telling you “shut up and take my money”.

Day 3 – The P.S. Path

Learn the proven formula that’s launched a thousand businesses in nearly every niche you can imagine. This is the simplest, easiest way to create a launch that generates nearly instant momentum and sales.


If the last few years have taught us anything, it’s that the world has become an uncertain place. 

Whether it’s a recession, tough job market, or a global pandemic… the only way to have true security is to create it yourself.

The ultimate freedom and security is having a business where you can create value for your clients and get paid very well for that value.

When you have a digital product and an audience that wants to listen, then you have a money-getting asset that no one can take away from you.

And Countdown to Launch will show you the proven formula to get that digital product, that audience, and the marketing system to launch it to the world.



  • Unsure and bouncing from tactic to tactic
  • Unclear and lost in the digital marketing hype-machine
  • Frustrated and feeling stuck
  • Overwhelmed, paralyzed, and not knowing if your idea will work


  • Brimming with CLARITY and direction
  • Renewed CONFIDENCE in your next steps
  • Achievable goals and a real action plan
  • Plugged into a PROVEN SYSTEM to maximize your impact & income potential


In a world where the minimum criteria to be a pop-up “marketing guru” on social media seems to be the ability to rent a fancy car or Airbnb for a day, Jeff Walker is an online business-building icon. He started his first online business in 1996, and he’s been teaching online marketing since 2003.

In fact, his name “Jeff Walker®” has literally been registered by the U.S. government’s trademark office since 2012 for “advice in the field of business management and marketing”.

Jeff is the #1 New York Times bestselling author of the book “Launch”.

His “Product Launch Formula®” is the longest running continually updated training for online marketing in the world. Period. Full stop.

Jeff’s list of past clients and students reads like a who’s who of the online entrepreneurial world - including Brendon Burchard, Marie Forleo, Jason Fladlien, Jenna Kutcher, Rich Schefren, Dan Kennedy, Stu McClaren, Ryan Levesque, Kris Carr, Michael Hyatt, and James Wedmore.

In short, we’re pretty sure no living person has been training about online marketing and online business as long as Jeff Walker.

Jeff Walker
Jeff Walker

"Watching Jeff Walker is like watching a Master Chef putting a magnificent meal together and explaining what he’s doing along the way."

Vijay Maru

"Jeff’s authenticity and delivery makes it feel like I’m learning from a friend."

Tracy Lamont

"There is a lot of hard won ground that Jeff gives us in his teaching. Most people would not realize how much trial and error it would take to flesh out these nuances."

Rody Correa Avila


When I pushed the send button on my very first online business on a random Tuesday afternoon in August 1996, I didn’t have any great expectations…

I couldn't have guessed that it was the first tiny step in a movement that would lead to thousands of entrepreneurs with tiny, home-based businesses doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.

It could happen for you, too.

I’m no different than you. I didn’t have any advantages when I first started. I just started earlier. Everyone’s business starts at zero.

But I made it a point to create the kind of business that gave me the freedom I desired… and made the positive impact in the world that my heart longed for. And since then, I’ve helped a lot of people around the world achieve that same goal.

So, if you’d like to learn how you can launch your own product, service, book, or business with maximum success, join me in Countdown to Launch today.


If it’s time for you to tune out the noise… if you’re ready for a PROVEN time-tested formula to launch your online business (or grow the business you already have)... and you if want to do it for no cost, no hassle, and from anywhere in the world, then it’s time to join us in the Countdown to Launch challenge!