Product Launch Formula

ATTENDEE RELEASE AGREEMENT

(Last Revised: March 27th, 2025)

Media Release: I (“Attendee”) hereby expressly grant to Internet Alchemy, Inc. (“Company”) and to its officers, employees, agents, and assignees, the right to use photographs, video/audio impressions, and/or transcriptions of me recorded by Company at its Launch Intensive Event (the “Event”), and to use the photographs and my voice and picture, silhouette, and other reproductions of physical likeness and class-related work (including any still image, videotapes image, CD-ROMS, DVDs and/or other analog or digital means), in connection with or as part of any presentation, program, publication, product, or other professional endeavor in which the same may be used or incorporated, and also in the advertising, and/or publicizing of any such works or their content, in perpetuity. I understand that these images/sounds may be used for commercial, educational or informational purposes. I waive all rights of copyright, ownership, and rights of publicity in or the resulting commercial or educational and informational materials in which I appear and acknowledge no monetary or other compensation is provided in exchange for waiving this right. Any facts, figures, testimonials, stories, etc. I give are my own and are truthful and are freely given without any offer of payment.

Attendee Conduct: Company reserves the right to ask me and/or my guests to leave the Event and hotel immediately should I/they be deemed rude, uncooperative, unprofessional, or disruptive. In such case, my fees for the Event will not be reimbursed.

Attendee Confidentiality: In order to provide the most valuable environment for all participants, it is important that each attendee be able to freely share confidential details with the group at the Event. By participating in the Event, I agree that any confidential details (not publicly known) that are shared by any other attendee, Company, and/or any presenter shall be maintained in the strictest confidence.

Intellectual Property: The materials used in any training materials handed out during the Event are the property of the Company and/or the respective speakers. No part of these documents and/or resources can be stored, reproduced or transmitted in any form or by any means (electronic, photographic, or mechanical), recorded, translated or used to produce any derivative works without explicit permission from Company.

Loud Music Notice: Please be advised that Company sometimes plays loud music in order to make the Event more fun and engaging. I understand that I can move to another part of the room or can leave the room at any time.

COVID-19 Waiver: I understand that while Company has put in place preventative measures to reduce the spread of COVID-19, there is no guarantee that I will not be exposed to or become infected with COVID-19 through my attendance at the Event. I understand that my participation in the Event could increase my risk of contracting COVID-19 before, during, or after my attendance at the Event. I hereby voluntarily acknowledge and assume the risk that I may be exposed to or infected by COVID-19 by attending the Event, and accept sole responsibility for any injury, illness, damage, loss, claim, liability, or expense, of any kind, that I may experience or incur in connection with the same. I voluntarily agree to abide by all of the prevailing restrictions relating to my attendance at the same. I also agree to the release of liability terms that are set forth in the Liability Waiver section that follows.

Liability Waiver: While Company takes every possible measure to ensure the safety of everyone at the Event, I understand that Company cannot control everything. I am legally responsible for my safety and behavior, and agree to be legally liable to the following statements:

I, the willing Attendee of the Event, hereby accept all risk to my health and of my injury or death that may result from participating in the Event, and I hereby release Company, Jeff Walker, and their officers, employees, interns, contractors, speakers, affiliated companies, and representatives from any and all liability to me, my personal representatives, estate, heirs, next of kin, and assigns for any and all causes of action for loss of or damage to my property and for any and all illness or injury to my person, including my death, that may result from or occur during my participation at the Event. I will indemnify Company, Jeff Walker, its officers, directors, agents, and assigns from any liability from my breach of any term herein. As an inducement to the Attendee’s participation in the Event, I expressly acknowledge and agree that nothing in this document or any other written or oral communication relating to the Event, or any materials promulgated or distributed with respect thereto constitute a representation or guarantee. The Event is produced as an educational event and no representation or warranty of any kind regarding specific or general benefits, monetary or otherwise, was or has been made to me by the Event and/or its principals, agents, and employees, including, without limitation, Company, Jeff Walker, and any of the other vendors who participate in the Event. I acknowledge that neither the Event nor the Principals, in whole or in part, are responsible for my business success or failure, for my acts or omissions, or the appropriateness of my business decisions heretofore or hereafter.

I hereby certify that I have read the foregoing and fully understand the meaning and effect thereof, and intend to be legally bound by these terms. Any disputes arising hereunder shall be governed by the laws of Colorado, and shall be resolved under binding arbitration in Colorado.