Launch Masterclass

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Product Launch Formula


DISCOUNT: One payment of $1,997


Pay in full today and save $385 off the 6-pay price instantly! In addition, you'll get my "Instant Guru Formula" video training course as an extra bonus.

6 Payments of $397


Just 1 Payment Today, and then 5 additional payments spaced 30 days apart.

    Here's what you get:

  • The full PLF training program and portal that takes you through all the strategies and tactics that have driven over a BILLION dollars in launches by our students.
  • Nine modules that walk you through creating your first launch… and then growing your launches from there.
  • Email swipe copy, a targeted timeline, and checklists to help keep you on track, module by module.
  • Complete launch videos and scripts from launches in various markets, with full breakdowns by me. In other words, we took some of the launches by our students and (with their permission) I went through them to analyze what they did well and what they could have improved. If you love to learn by example, this is pure gold.
  • My Product Launch Swipe File - this is the email copy from $7 million in launches that I’ve done, plus additional copy from some of our PLF Owners’ launches. You can use this copy as a starting point, so you’re not facing a blank page when you sit down to plan your launch.
  • Additional training on how to go beyond just launches, and build your entire business with your launches (which I call the Business Launch Formula).
  • Our PLF Portal Community… where you can ask questions and get answers and support from my team and fellow community members.
  • Transcripts of all the training videos (perfect if you’re like me and you like to read more than watch videos).
  • Audio-only files of all the training videos (if you would rather listen to the trainings instead of watching the videos - great while you’re driving or taking a walk).
  • 12 months of live Coaching Calls with my in-house team of coaches.
  • The Facebook PLF Owners Alumni group - there’s pure gold in this group, and it’s where you can really tap into the community and interact with all our other PLF Owners (and I mean past and present… so you’re rubbing shoulders with the giants of the PLF world - people who have done six and seven-figure launches).

    The extra bonuses

  • BONUS: my complete "Launching Your List" video training course - this course shows you how to grow an email list of people hungry for what you offer.
  • BONUS: the full-blown “Product Creation Code” video training course that shows you how to create an online training program that people will pay you for.
  • BONUS: a coupon for $900 off "PLF Live 2021”. This is a three-day, live workshop led personally by me. There are no words to express just how powerful it is to be in the room with nearly a thousand other PLF Owners… and I’ll personally walk you through designing your launch in these three days. Our plan is for it to be a live, in person event... but with the coronavirus, we’re not sure exactly when and where it will be. Our plan is to have it in March in a major city in the U.S. Tickets are $1,000... but you get it for just $100 (so $900 off).
  • BONUS: “Your Tech Stack Quick Start” - this is my team training you on picking out the technology for your launch, and getting it set up. If you’re just starting out and you’re intimidated by the “technology question”… we’ve got you taken care of.
  • BONUS: “Book Launch Campaigns” - if you’re an author, this one is all about how to launch your book.
  • BONUS: the “Sparta Launch” training on how to put together a low-effort, high-return, email-based Sparta Launch. This launch is all about selling very high-priced, small-group workshops or retreats. The best part is that Sparta launches are generally done purely via email.
  • BONUS: The “Live Launch” training - last year, I did something I’d never tried before… a launch where all my PLCs were delivered LIVE. Let’s just say the results were amazing, which is why we decided we had to do it again this year. In this special bonus, I broke down how we prepared to go live, and the results we generated from this new launch model.
  • BONUS: THE OPERATION QUICK START mini-module, which is perfect if you're just starting out - this training will show you what to do first to quickly get your business up and running fast.
  • BONUS: THE SECRETS OF LEVERAGE AND SCALE mini-module, which is all about moving from a 1-on-1 or unleveraged business... to creating true leverage and scale in your business (so you can make more money and impact without working more hours).
  • BONUS: THE LAUNCH PARTNERSHIP mini-module, which teaches you the lucrative business of helping other people with their launches... either as a consultant, a launch manager, or even as a full business partner.
  • BONUS: "Winning Your Launch Through Gamification" - how to maximize your results by turning your launch and your product delivery into a game. This is one of the hottest trends in our PLF community, and the results have been shocking. People love it when you add some competition and fun into your process, and this bonus shows you how to tap into that and get massive results with minimal effort.
  • BONUS: Your “Low-Tech Launch” Guide - this brand new bonus takes you through the “behind the scenes” of my latest launch. We did it in a super “Tech Lean” fashion - both because we had to and to prove it could be done. If it looked fancy on the outside… we’ll show how you can do it in a super simple, almost “no tech” way. If you’re worried about the technology - this new style of launch is your friend… and we’ll show you how to do it in the bonus.
  • BONUS: 16 Live Sessions with Jeff - to give you extra support in these crazy times… I’ll personally be doing 16 live coaching sessions in the PLF Owner Alumni Facebook group. During these live sessions, I’ll be answering questions and keeping your “internal game” on track. This is brand new, never offered before. And even though you'll get the most benefit if you can attend live, they'll be recorded too - so you won't need to worry about missing a thing.