Your journey to discovering the formula thousands of business owners have used to generate over a billion dollars in sales starts with FREEDOM. Specifically, the FOUR freedoms you’ll experience by following this proven process (and two ‘gotchas’ that could stop you in your tracks!)
Whether you’re just starting out or looking to grow your business, your first launch will always be your most important. Here’s the story of my very first launch, when I was a stay-at-home dad with two little kids. It brought in $1,650… and it ultimately led me to my first-ever million-dollar launch.
Not a “natural” salesperson? In this lesson, I’ll go over the Sideways Sales Letter® – one of the secrets to “sleaze-free” selling. Discover how to deliver valuable content that both serves your audience AND gets them excited to hear about your offer…
How can you make your launch irresistible? The key lies in mental triggers. And in this video, I’m going to walk you through six of these powerful – and timeless – tools. I’ll also show you how to add them to your Sideways Sales Letter® to have even more successful launches.
Regardless of your market – or your level of experience – you’re probably in one of four business categories. In this video, you’ll discover what those categories are and how this formula works for each. No matter where you are right now, this proven process can help you grow your business. Here’s how…
In this video, you’ll get an overview of how my sequenced launch process can have people literally lining up to buy your product… before it’s even released. You’ll also find out why “hope” marketing never works – and why a structured product launch is critical to building a powerful tide of momentum in your business.
In 2005, I received a phone call that ruined my business… and instantly took away my livelihood. In this video you’ll discover how I used my Seed Launch® formula as a springboard to rapidly create a new enterprise that surpassed my old one by leaps and bounds.
This one takes you step by step through my Seed Launch formula. You’ll find out how you can start from scratch with no list and no experience… and actually get paid to develop your first product. And you’ll learn why this process is the perfect way to know exactly what your audience wants to buy from you.
Ready to shift into a higher gear? This video guides you through the Sideways Sales Letter®, and other cornerstone elements of an Internal Launch. You’ll also discover how to have other people and/or businesses send you sales through the power of the JV Launch!
Not sure exactly where you stand? This lesson helps you identify where you’re at in your business journey, so you can decide which launch type is right for you. You’ll also get clearer on next steps you can take to create your business – or leverage and scale one you already have.
Gain insight into two “hidden” Launch Sequences that provide extra power for your launch. Find out how you can use them to go from a single launch to a sustainable business that creates income and freedom way beyond your initial launch.
A spirited conversation with superstars of the PLF World. Listen in as some of my students share the biggest lessons they’ve learned from building their online businesses. Why Knights of the Square Table? Well… knights are masterful, courageous, and just all-around awesome. And “square table” because these Case Study stars will be speaking to you in little square boxes on your computer screen…
The real answer is that whether you're doing launches or not, you need to have a list if you’re going to have a business. It's the one thing that every business needs. It’s also the ultimate security and leverage point in your business.
And I personally believe that the best way to actually GET a list is with a launch.
If you're starting from zero with no list at all, then you would use my "Seed Launch®" to get your
list started... and then you're off to the races.
If you've already got a small list, then an "Internal Launch" is the way to go. It will make
you sales, and it will also build your list through word-of-mouth traffic – when you follow my launch process, then you’ll be creating the type of Prelaunch material that people will share. And when they share your content, it will grow your list.
Finally, there's the "JV Launch" – which will grow your list faster than ANY other list building
strategy in existence. This is an advanced strategy, and it probably won’t be the first launch you do, but I’ve added tens of thousands of people to my list in a single week when I’ve used this strategy.
(One more thing: I'm such a huge believer in list building that I've included an entire List Building course as a free bonus for anyone who registers for Product Launch Formula®. It’s called “Launching Your List™” and it’s all about building a list of people who want to buy what you’re offering.)
For some real examples of people starting out with no list, check out the Case Studies below. We’ve got some great examples including Anne LaFollette, Amanda and Jonathan Teixeira, Michael Walker, Dylan Frost, and many more.
When I first started teaching Product Launch Formula® in 2005, I had no idea that it would be used in so many markets… in fact, it’s been used in lots of markets that I had never even heard of before.
It’s been used in markets like horse ballet (dressage), dog agility training, tennis instruction, guitar instruction, piano, singing, teaching youth soccer, baseball, getting more dates, finding a husband, youth ministry, yoga, meditation, raw food, health food, cooking with herbs, healing with herbs, alkaline water, weight loss, knitting, crochet, yarn, business coaching, blogging, reading echocardiograms, real estate, real estate investing, outdoor adventure, film documentaries, how to write love letters, how to write books, how to publish books, test preparation, professional certifications, personal training, copywriting, how to increase sales in small retail stores, tax prep, productivity courses, personal development, tapping (EFT), mixed martial arts, becoming a business analyst, digital scrapbooking, marching band accessories, cat and dog first aid, stock trading, futures trading, crypto trading, SAP programming, empowering women in Africa, carving wooden dolls, Photoshop tutorials, newsletter subscriptions, designing power circuits, loan officers, online dating, putting on workshops and retreats, diagnosing and treating autism, fetal alcohol syndrome, selling masterminds, learning Spanish, learning English, art work (i.e., paintings, sculptures, etc.), treating and living with cancer, making corsets, dentistry, handwriting analysis, how to draw, how to paint, massage therapist training, yacht rentals, etc., etc., etc.…
And that just scratches the surface!
PLF has also been used around the world in so many languages that I’ve lost count… at my PLF Live event we usually have people from 35 to 40 different countries.
We have PLF Owners who sell physical products, courses, membership sites, books, art, and… even some who have brick & mortar businesses. In fact, I’d be surprised to find a niche or market PLF does NOT work for. The bottom line is, if you’re selling something online, PLF can work for you.
Finally, you should check out the Case Studies we shared – you’ll get a feeling for the incredible breadth of businesses, markets, products, and services that our PLF Owners are having success in.
At the end of the day, you’re going to want to have your own product or service – though you can absolutely start off by selling other people’s products as an affiliate.
In Product Launch Formula®, I’ll show you how to sell as an affiliate. It’s a great way to get started, or make some additional revenue. But remember, in the long run you need to think about creating your own products. That's where you get control over your business.
The good news is that with the Seed Launch® it’s SUPER easy to create your own product – and you can actually launch and get paid before you ever create your product.
We’ve got lots of great examples of Seed Launches in the Case Studies. Be sure to check out the ones with Jeff Noble, Kat and Jason O’Neill, Amanda and Jonathan Teixeira, Sylvie Peltier, and Max Guidi.
And one more thing... I feel so strongly about having your own offer that I created an entire course on creating your own products. And you get it for free as a bonus when you register for Product Launch Formula.
I get this… I truly get it. Because when I first learned about having an online business it sounded amazing… but I couldn’t figure out what I could possibly sell.
I lay in bed every night tossing and turning... trying to figure it out. And the crazy thing is that the answer was right in front of me the entire time! Over the years I’ve learned I’m not the only one that’s happened to. There are many PLF Owners who started in the exact same situation. They knew they wanted an online business, but they weren’t sure exactly what they wanted to do.
So one of the first exercises in Product Launch Formula® is focused on helping you figure out what you’re good at… and then finding out if there is a niche market that can support a business based on your passion. If you already know your market and product, you can skip that lesson… but if you’re not sure, then PLF will help you get super clear on the kind of business that aligns with your passions and interests.
If you normally work with one client at a time, PLF is going to be a gamechanger for you.
Let me start by saying – one-on-one client work is great, and because you’re already successful one-on-one, you’ve proven you’ve got something useful that people want to buy.
The only problem is you can’t scale without working more hours, and that’s a recipe for burnout. PLF shows you how to take what you do with your individual clients and use it to impact more people without working yourself to death.
I bet your clients have a lot of things in common. And that means that a lot of the work you are already doing can be repurposed into a course or program that lets you help more people in less time… instant leverage. PLF will show you how to do it and launch it into the world in a big way.
Great news – I’m not technical either!
Right now you’re reading these words on your browser on your phone or tablet or computer… but at some time in the past you didn’t know how to use those things either. Your browser is just a software tool that you learned how to use.
Well, the good news is that there are simple software tools you’ll use to build your online business.
I know lots of people get intimidated by the technical aspects of an online business… but here’s the thing – you don’t need a big fancy website. You can get started with a single web page – and there are some amazing tools that allow you to create that page in a matter of minutes.
Don’t get me wrong – you’ll have to learn stuff to get your business going. But it’s all 100% “figureoutable”... and because of the great tools that are now available, it’s so much simpler than it’s ever been.
And since I’m dedicated to removing every obstacle out of your way, I have a special bonus in my PLF Coaching Program called “Your Tech Stack Quick Start”. So the whole idea of a “tech stack” is simple… it’s just a fancy name for the software tools that you use in your online business. And this bonus is my team showing you how to pick the tech for your business, and getting it set up. So if you’re just starting out and you’re intimidated by the “technology question”… we’ve got you taken care of.
Finally, check out the Case Studies below… you’ll find out that many of the people featured didn’t have tech skills – including Anne LaFollette, Max Guidi, and Kami McBride.
Absolutely. Many of my students have used PLF to do just that… before the world changed and we started self-isolating. In fact, workshops are one of the best, most natural fits for PLF… and as a result, many of my students are shifting to use the program for filling virtual and hybrid events as well. From what I’m seeing, it’s working amazingly well… because people are really hungry for quality content, whether it’s in person or virtual.
In fact, the very first time I coached someone through a launch, it was for a live, in-person, 3-day workshop… and it sold out in minutes. And at its core, Product Launch Formula® is about turning your marketing into an event – and when you’re selling a workshop, you’ve already got an event!
PLF is responsible for over $1 billion in sales for information products, membership sites, online services, offline services, physical products sold from brick-and-mortar stores, and physical products sold from ecommerce stores. Essentially, PLF has worked in pretty much EVERY market that it’s been seriously applied to… the exceptions would be emergency-type markets and services like locksmiths, plumbers, bail bondsmen, etc.
The Seed Launch is ideal for two scenarios…
The first is if you’re just starting out and you don’t have a list (or you have a very small one) and/or you don’t have a product. The Seed Launch is ideal in this scenario, because it helps you build your first small list… and it also builds your product for you. In fact, you’ll actually sell your product before you even create it. I know that sounds crazy, but it’s worked time after time. (You should definitely watch the Case Study with Erik Solbakken to hear how he used the Seed Launch.)
The second scenario is if you already have a business… but you would like to create an additional offer for a new product. In that case, the Seed Launch is the easiest way to create a new product, and make a bunch of sales before you put in the work of creating the product.
Finally, for lots of examples, be sure to check out the Case Studies below. Many of them feature Seed Launches, including Jeff Noble, Kat and Jason O’Neill, Amanda and Jonathan Teixiera, Sylvie Peltier, Nicholas Wilton, Eric Goll, Max Guidi, Erik Solbakken, Renee Fink, and Gabriela Pereira.
A JV Launch is a “Joint Venture” or affiliate launch, where other people tell their list or following about your launch. There are other people who have already put in the work of building a list or a following in your market… and many times they’ll be willing to send an email about your launch in exchange for a percentage of the sales that you make to their clients.
The way this works is they mail their list about your Prelaunch Content. Then the people they send over to your launch will opt into your list. If they end up buying your product or service, your shopping cart software will track that sale back to the JV or affiliate that sent them to you. And then you’ll pay a commission to that affiliate.
There’s no such thing as a “normal” commission… you get to set what it is depending on your business and your market. It might be 10% of the sale, or it might be 60%.
What matters is this: this is a super-fast way to build your business, because you’re leveraging other people’s followings. This is how I went from launches that were in the $100,000 range, and grew into the multi-million dollar range.
Note that the JV Launch is an advanced strategy, and it probably shouldn’t be your first launch.
If you make a living by giving workshops or seminars (or you’re on the road making speeches), then PLF is your ticket to time and money freedom.
I’ve had PLF Owners who were traveling more than half the year, burning the candle at both ends and desperate for a change.
Product Launch Formula® allowed them to scale their business in a way that has them traveling less and running the majority of their business online. And they still have the option to work with people in person, while commanding much higher fees.
PLF can give you the freedom to pick and choose which in-person events work best for you, your schedule, and your goals… so you can spend more time working ON your business than IN it.
For examples of business owners who successfully transitioned from in-person to online services, check out the Case Studies with Elisha Celeste, Tanya Targett, Zach Tolan, and Bill O’Hanlon.
The great majority of our PLF Owners have businesses outside the “make money online” niches. We have successful students in almost every niche and market available… even stuff you might think can’t be taught online like tennis and dog agility training. PLF Owners have taught just about everything under the sun... from learning guitar, to weight loss, to drawing and painting, to treating autism, and so much more.
Here’s a PARTIAL list of some markets that PLF has been used in:
Horse ballet (dressage), dog agility training, tennis instruction, guitar instruction, piano, singing, teaching youth soccer, baseball, getting more dates, finding a husband, youth ministry, yoga, meditation, raw food, health food, cooking with herbs, healing with herbs, alkaline water, weight loss, knitting, crochet, yarn, business coaching, blogging, reading echocardiograms, real estate, real estate investing, outdoor adventure, film documentaries, how to write love letters, how to write books, how to publish books, how to increase sales in small retail stores, test preparation, professional certifications, personal training, copywriting, tax prep, productivity courses, personal development, tapping (EFT), mixed martial arts, becoming a business analyst, digital scrapbooking, marching band accessories, cat and dog first aid, stock trading, futures trading, crypto trading, SAP programming, empowering women in Africa, carving wooden dolls, Photoshop tutorials, newsletter subscriptions, designing power circuits, loan officers, online dating, putting on workshops and retreats, diagnosing and treating autism, fetal alcohol syndrome, selling masterminds, learning Spanish, learning English, art work (i.e., paintings, sculptures, etc.), treating and living with cancer, making corsets, dentistry, handwriting analysis, how to draw, how to paint, massage therapist training, yacht rentals…
Many PLF Owners have great success with products that are not high-priced. In fact, I can think of one PLF Owner who has a multi-million dollar business, and his primary product is a membership site that sells for $12 per month.
The thing is, all markets and niches are different. Some support very high prices, many do not. The good news is that the markets that don’t generally have high prices tend to be much bigger markets – so even though you’re making less money per transaction, there are a lot more people for you to sell to.
So the real question isn’t about the price of your products, but more about the overall size of your business.
Another thing to consider is that with a properly executed launch using Product Launch Formula®, you’ll have the positioning to be at the top of the market in your pricing.
So relative to other people IN YOUR MARKET, you can be one of the premium providers – in other words, you’re the Cadillac option. And that makes all the “math” work better in your business – it increases your profit margins, increases your income, and allows you to spend more money to attract more clients.
Most of my clients have online businesses… but I’ve got a significant number of clients that have used PLF for their brick-and-mortar businesses. In fact, one of my first clients was a loan officer.
Of course, if you want to use PLF in your brick-and-mortar business, you’ll need to adapt the strategies somewhat. But the fact is, they definitely still work. And the reality is that all businesses need to have some level of a digital presence – and PLF is the gold standard in the online marketing world.
PLF has been successfully implemented in more languages and countries than we can keep track of. We have PLF Owners on every continent in the world except Antarctica (although we’re working on that!).
There are sometimes slight differences in the copy you use (there are some places where they think Americans are a little too loud and hype-filled)... but the strategies work around the world. They’re based on the underlying psychology of all humans – and fundamentally, despite the cultural differences, we have the same hardwiring in the way our brains work.
I know there’s a lot of courses out there on online marketing and building a digital business. Some of them are quite good.
But there are simply NO courses out there with the proven track record of Product Launch Formula®.
There are NO OTHER courses that have been published and continually updated since 2005… like Product Launch Formula has.
To my knowledge, there are no other courses with over a BILLION dollars in results by clients.
In fact, here’s a big difference – almost all of those other courses were launched using Product Launch Formula. Almost all of those other course creators learned from me and from PLF how to create and launch THEIR businesses. Take a look at what they’re doing to market THEIR courses, and you’ll see that they’re mostly using PLF.
Here’s the thing – I cannot guarantee you will find success with PLF. However, I’ve received hundreds of testimonials from our customers and routinely host live events with over 1,000 attendees from over 40 countries around the world.
Almost every major thought leader, expert, and guru in the online space has used PLF to launch their products and grow their businesses… and hundreds more everyday entrepreneur-heroes have used PLF to change their lives (and their customers’ lives) for the better.
There’s a reason PLF has been around for so long, when other “make money online” courses come and go… even through recessions and dotcom bubble bursts, PLF just works.
So while I can’t promise you success, I know that if you stick with it and work through the program, the odds are with you.
Yes. PLF has been the cornerstone strategy for hundreds of book launches.
The strategy for book launches is slightly different than a typical PLF launch, but it’s still based on the same core principles of every successful launch.
And as part of PLF, you get an entire “Book Launch” bonus module, detailing how to apply PLF to book launches – the same approach I followed when launching the updated and expanded edition of my #1 New York Times bestselling book, Launch, last year!
I’ve always been a fan of using things that work… and PLF just works. I know it’s fashionable to keep moving on to new things, but it would be crazy to stop using a strategy that just keeps working. In fact, I would argue that PLF has been the single most successful strategy in online marketing over the last 15+ years.
That being said, PLF hasn’t been standing still – in fact, the latest version is almost completely remade from the one before that. There are new tweaks and tactics built into the course every time a new version is released – making each edition of the program easier to use and implement than it’s ever been.
The proven big-picture PLF strategy remains largely unchanged – and it keeps working, but the tactics and tools are always evolving… as you’re seeing in real time with this edition of the Launch Masterclass™.
I know that Product Launch Formula® has been used for MLM/network marketing… but it’s not something we provide any specific training or support for.
Many PLF Owners have successfully used PLF to launch a physical product.
As a farmer, Blaine Hitzfield wasn’t sure if PLF would work for his family’s business. But his wild-caught fish launch brought in $38,000 in 7 days – double the amount the farm would normally make on seafood in an entire year. He thought it was a fluke… until he did a launch for his grass-fed and pasture-raised beef... and the numbers were just as crazy.
One of my first-ever students is a man named John Gallagher, and he used PLF to launch a board game. He’d tried to launch without PLF and sold only 12 copies of his game. After he joined PLF… well, let’s just say he sold a LOT more games – in fact, he’s sold over 100,000 games. And that was just the start of his success – he’s now gone on to create a multimillion-dollar business teaching people about edible and medicinal herbs.
Shelley Brander used PLF to revive a flagging brick-and-mortar knitting store and launch a profitable physical product offer for that business.
This is just the tip of the iceberg… the bottom line is PLF works in just about every niche it’s seriously applied to.
Most people don’t think about this… but PLF is actually a B2B product being sold to a B2B market. My primary market is business owners, and I’ve been using PLF to sell PLF for more than 15 years.
Now when some people say B2B… they’re talking about big corporate sales. And yes, PLF has been used there as well. It’s not the primary market that I’m serving, but PLF has been used for things like selling big six- and seven-figure CRM systems to large corporations.
Of course, if you’re going to do something like that, you’ll have to adapt the formula somewhat. People don’t click an order button and fill in a credit card for a six-figure purchase.
But the reality is that if PLF can give you an edge in those types of sales, then closing even one more sale (or getting one more appointment) would make the investment in PLF a no-brainer.
I’ve had a surprising amount of artists, musicians and other creative folks successfully use PLF, including Sandra Angelo, who calls herself the “Fairy Art Mother”.
And be sure to check out the Case Studies with Mary Gilkerson, Debbie Arambula, and Nicholas Wilton. They’re all artists doing great things with PLF… and you can find their Case Studies on this page.
I actually lay out something I call “The Alternate Path” in the Prelaunch module of PLF that specifically relates to how to structure your launch if you’re launching a creative project.
PLF is not a copywriting course... but the good news is that when you follow the formula, you don’t need to be a genius copywriter.
PLF gives you a formula where you will naturally create great copy – usually just by speaking it. The reality is that most of us are better at speaking than we are at writing, and PLF taps into that. When you follow PLF, you don’t need to be a great copywriter or a gifted sales person.
It’s the formula that makes the sale – and when you share your Prelaunch Content following the formula that we give you in PLF, and you follow the examples and templates that we give you, you’re going to do great. You’re going to write compelling copy.
We also give you lots of tested swipe copy and examples to work from. Many of these are plug-and-play, and you’ll be able to use them in your launch (and they all come from proven launches that have made lots of sales).
The main thing to focus on right now is thinking about how to help and be of service to your audience – and making sure your copy addresses that. When you are focusing on providing value, making sales becomes a heck of a lot easier.
The awesome thing about PLF is that you don’t have to use video if it makes you uncomfortable. I’ve personally done tons of launches where I used nothing more than email.
You can also use PDFs, blogs, podcasts, or screen-capture videos for your Prelaunch Content.
Bottom line, you can absolutely use PLF without ever showing your face on camera… and LOTS of my PLF Owners do so.
Welcome to the club!
Really, very few people are “naturals” when it comes to selling.
I am DEFINITELY not a born salesperson. I was scared of selling.
A big part of the reason PLF exists is because I was terrified of selling my first product… and kept giving away more and more valuable content so I wouldn’t have to ask people to buy from me.
Amazingly enough, my fear of selling ended up being the thing that helped me create the Product Launch Formula®. Funny enough, PLF is the best sales tool online.
If you’re worried about turning into a sleazy, slimy salesperson – you can relax. Yes, this program will help you sell more of your products and services, but it’ll show you how to do it in a super-cool, super-friendly, non-sleazy, and non-salesy way.
And that’s important... because at the end of the day, sales are the lifeblood of your business. You NEED to sell if you want to have a business… and if you want to help more people. PLF will help you sell in a way that provides a ton of value and makes your audience feel happy to do business with you.
If your entire goal is to “get rich quick” without having to put in any work, then this program probably isn’t for you.
The truth is… I legally cannot guarantee you will make back your investment on your first launch (or at all). That’s the law.
And really, there are far too many factors at play for me to make any kind of guarantee like that. Personally, I made only $1,650 from my first launch. But that was perfect for me… because even more important than the money was that it proved to me that I could make it online. I realized that if I could do it once, I could do it again… and do it even better. That’s what I focused on… making each launch bigger and better than the last.
And I’ve now done over a dozen million-dollar launches. I’m not saying this will happen the same way for you, it’s just how it worked for me (and I was a struggling stay-at-home Dad when I started).
Bottom line, if you have a good product, a good offer, if you work the system, and if you continue to improve, then I know you can build an incredible business.
One of the best parts about PLF is the coaching and support you get within the program.
I wanted to give you your best possible chance of success, so I brought on an incredible staff of world-class coaches to help get you launched. You’ll be able to join Coaching Calls every other week for a full year. That’s multiple opportunities each month to get your questions answered and to share ideas and feedback with the PLF Community in real time.
Not only are the coaches dedicated to helping you on these calls… they’re also helping out and answering questions in the PLF portal and in the PLF Owners Alumni Group on Facebook.
You can get your individual questions answered in our group Coaching Calls, but the calls are not 1-on-1.
What we’ve found is that the group calls actually provide more value than 1-on-1, because you get the value of hearing the questions and answers of other PLF students.
You can also get your individual questions answered in the PLF portal and in the PLF Owners Alumni Group on Facebook.
At the end of the day, this question is really about the support you’re going to get… and if you look at the results that our PLF Owners have gotten in nearly any market you can think of, and in dozens of countries around the world… well, the level of support is clearly there.
If I have any superpower, it’s building a community. And the PLF Community is one of the most supportive, engaged, and active communities I’ve ever had the privilege to be part of.
We’ve got the PLF Owner portal, where you can ask questions and get answers about all the training videos.
Then there are the Coaching Calls every other week where you can ask questions of my coaches… and you can hear the questions of other PLF Owners – that way you can get answers to questions you didn’t even know you had.
Finally, we’ve got the PLF Alumni Facebook group, where you can get advice, feedback, and support… from both my team of world-class coaches and your fellow PLF Owners. It’s also a great place to meet potential JV or affiliate partners.
You get the full PLF training program and portal that takes you through all the strategies and tactics that have driven over a BILLION dollars in launches by our students.
PLF includes eight modules that walk you through creating your first launch… and then growing your launches from there. You get targeted timelines, checklists and action guides to help keep you on track, module by module.
You also get to see complete launch videos and scripts from launches in various markets, with full breakdowns by me. In other words, we took some of the launches by our students and (with their permission) I went through them to analyze what they did well and what they could have improved. If you love to learn by example, this is pure gold.
Plus you get my “$7 Million Launch Sample File” – this is the email copy from $7 million in launches that I’ve done, plus additional copy from some of our PLF Owners’ launches. You can use this copy as a starting point, so you’re not facing a blank page when you sit down to plan your launch.
And if you love to learn by example, the Case Study & Launch Examples Library bonus is pure gold. You’ll have access to dozens of in-depth case studies from PLF Owners selling all kinds of products in different niches.
There’s also additional training on how to go beyond just a launch or separate launches, to building your entire business (and a life you love) with your launches.
Then you get our PLF portal and Community… where you can ask questions and get answers and support from my team and fellow community members.
You also get transcripts of all the training videos (perfect if you’re like me and you like to read more than watch videos).
And you get the audio files of them too (if you would rather listen to the trainings instead of watching the videos – great while you’re driving or taking a walk).
You also get 12 months of live Coaching Calls with my in-house team of coaches.
Then there’s our amazing Facebook PLF Owners Alumni group. There’s pure gold in this group, and it’s where you can really tap into the community and interact with all our other PLF Owners (and I mean past and present… so you’re rubbing shoulders with the giants of the PLF world – people who have done six and seven-figure launches).
Plus you get these extra bonuses:
- BONUS: my complete "Launching Your List™" video training course – this shows you how to grow an email list of people hungry for what you offer (REVISED AND UPDATED FOR 2022).
- BONUS: the full-blown “Product Creation Code” video training course that shows you how to create an online training program that people will pay you for (REVISED AND UPDATED FOR 2022).
- BONUS: “Your Tech Stack Quick Start” – this is my team training you on picking out the technology for your launch, and getting it set up. If you’re just starting out and you’re intimidated by the “technology question”… we’ve got you taken care of.
- BONUS: “Winning Book Launches” – if you're an author, this one is all about how to launch your book. My PLF Owners have launched hundreds of books… and most of the successful book launches are based on the strategies I cover in this bonus section.
- BONUS: “Advanced Launch Multipliers” – This bonus will give you the scoop on some of the more specialized launch techniques, including Live Launches, Quick Launches, Evergreen Launches, and more. Even though these are sophisticated strategies, you’ll be surprised at how simple they can be once you’ve gotten a little experience.
- BONUS: “Launch Partnership” – This mini-course teaches you the lucrative business of helping other people with their launches... either as a Joint Venture partner, consultant, launch manager, or even as a full business partner.
The full PLF program is 8 weeks long – we release a new module each week over those 8 weeks. We’ve found this is the process that helps you get launched as quickly as possible… and helps prevent overwhelm.
However… in this latest version of PLF, you have the opportunity to take advantage of the all-new Accelerated Path. If you finish a module early, you can gain immediate access to the next one, so you can make faster progress through the program.
Whichever path you take, we find some of our most successful students continually revisit the course every time they go through a launch.
You will have immediate access to the PLF portal after you register. You will find your login credentials displayed on the thank you page (where you’ll also see my welcome video).
We’ll also send an email with your login info. If you don’t receive login instructions via email within 10 minutes of ordering, be sure to contact our customer service team at email@example.com.
As soon as you order PLF, you’ll get immediate access to the Intro to PLF section, as well as several of your bonuses.
You’ll be able to access two of my powerhouse courses – Launching Your List™ and Product Creation Code – right away. These are especially great if you’re new in business or just getting your business online.
Worried about getting all your tech stuff together? The Tech Stack Quick Start will help you there.
And if you’re eager to dive in and work, then you’ll want to check out the Case Study & Examples Library and Lead Magnet Crowdsource Call recording. They’re sure to give you tons of ideas as you get ready to jump into Module 1… and you’ll have access to that module on November 7.
Life can get pretty crazy. There are a lot of disruptions and complications in many people’s lives at the moment… and we all fall behind sometimes – even during the best of times.
If you get busy or need to take a break, we’ll send you some gentle reminders to help get you back on track. And if you’re really far behind, you can always pick back up where you left off… whenever you want.
The modules are released over the course of 8 weeks, but you have an entire twelve months of Coaching Calls… so even if you fall behind, you’ll have more than enough time to catch back up.
Plus, you have access to your version of the program for at least two years. (And in reality, it will probably be longer than that – but since all software systems eventually break down, we can’t guarantee it will be forever.)
Your investment in PLF is $1997.
We also offer a six-pay plan, which is six payments of $397 each, spread 30 days apart. If you choose the six-pay option, you can always upgrade to full-pay anytime in the first month if you change your mind.
When looking at any type of investment, the big question is what type of return that investment will bring you. Of course, everyone’s returns will vary dramatically – and yours will as well.
But a single launch could give you a tremendous return on your investment. It could literally make you many times more than you spend on your registration.
And the true measure of the return on your investment isn’t just that first launch – it’s what your second, third, and fourth launches make. And even beyond that, it’s the ongoing value of the business that your launch creates for you.
I have PLF Owners who wouldn’t let me buy back their copy (and the experience, knowledge, and training they’ve gotten) for literally a hundred times what they spent.
Here’s another way to think about it… compared to an MBA, you’ll get an actionable system that you can put to work within weeks, all at a fraction of the cost. (Not to mention that you won’t get a money-back guarantee for the tuition you’ll pay for an MBA!)
I understand that choosing to invest in yourself can be a difficult decision… and for some, it might be especially scary right now.
The thing that a lot of people don’t realize is that starting your own business is really the only true form of job security. It’s how you stop depending on others for a paycheck. It’s how you control your income regardless of what’s going on in the job market… or the world.
I think that’s a pretty good thing to invest in. So I’ve decided to make it as easy as I can for you – even if you can’t pay for the full program right now.
You can get access to PLF today with a down payment of $397. We call this our six-pay plan, and after that down payment, you’d have another five payments of $397 each. You’ll have 14 days to try out the program and see if it’s right for you. And if for any reason you do not want to continue, we will give you a full refund.
You’ll have portal access to your version of the program for at least two years. In reality, it will probably be longer than that, but since all software systems eventually break down, we can’t guarantee it will be forever.
Plus, you can always upgrade to the latest and newest version – and get a whole new year of live Coaching Calls – for a very low maintenance fee.
First off, you’ll get access to our latest portal, with new and refreshed lessons focused on key launch activities, such as writing Prelaunch Content and Open Cart emails, creating a Seed Launch Prelaunch Sequence, and creating a seed product.
This “new in 2022” portal is focused on one thing – getting you launched FASTER.
People love the Interactive Launch Path feature – your direct shortcut to the most relevant-for-you content...
And now you can make even faster progress following the all-new Accelerated Path, which gives you immediate access to your next module, so you don’t have to wait.
Plus you’ll also get all these fully-updated bonuses:
My complete "Launching Your List™" video training course. The list building techniques I’m sharing in this edition are the most current they’ve ever been.
The full-blown “Product Creation Code” video training course, completely redone to meet today’s content standards! You will love it!
“Your Tech Stack Quick Start” – This is my team training you on picking out the right technology for your launch, and getting it set up.
The full Case Study & Launch Examples Library – Wait until you watch the new case studies we’ve just recorded this year… super inspiring. Also included are complete videos and scripts from launches in various markets… along with my analysis of what they did well and what they could have improved.
Then there’s my “$7 Million Launch Sample File” – this is copy from $7 million in launches that I've done, plus additional copy from some of our PLF Owners' launches. You can use this “sample copy” as a starting point for your launches. Never sit down to a blank page!
“Advanced Launch Multipliers” – This bonus will give you the scoop on some of the more specialized launch techniques, including Live Launches, Quick Launches, Evergreen Launches, and more. Even though these are sophisticated strategies, you’ll be surprised at how simple they can be once you’ve gotten a little experience.
“Launch Partnership” – This mini-course teaches you the lucrative business of helping other people with their launches... either as a Joint Venture partner, consultant, launch manager, or even as a full business partner.
BONUS: “Winning Book Launches” – If you’re an author, this one is all about how to launch your book.
And of course, you’ll also get an entire year of Coaching Calls every two weeks. That’s a lot more often than in the past, when we’d have them once a month. So it’s like you’re getting more than double the access to my coaching team – and more than double the opportunity to share ideas and feedback with the PLF Community.
What’s NOT new is Product Launch Formula® itself – because it’s based on strategies that tap deeply into how the human brain works. That’s why PLF has been the most impactful training course for online marketing since it was released way back in 2005.
Significantly, there is NO OTHER online business training program that’s been on the market and continuously updated for that entire time. And there’s no other program that has had the success record of PLF.
And that’s probably why over 2,000 of our PLF Owners upgraded to the latest version this year.
Email firstname.lastname@example.org and explain the issue. They are total superstars and can help you get it taken care of.
Yes! We always take care of our PLF Owners… and we’ve got an amazing upgrade special for you. Send an email to email@example.com, and my customer support team will get you taken care of.
The Evergreen Launch is an advanced strategy, and it’s generally not a launch that we advise starting out with. There are always exceptions, but you should make sure your launch is working first in real time before you attempt making it Evergreen.
The JV or affiliate launch is an advanced strategy, and it probably should NOT be your first launch.
I have had PLF Owners start with a JV Launch, but it’s more complex, and there’s more work that needs to be done. You should probably test out your offer and Prelaunch Content with an Internal Launch first.
Yes we do. You have a full 14 days from the date the first module opens to “test drive” PLF before you decide if you’d like to keep it. If for any reason you don’t think it’s right for you, then you get a full refund – just send an email to my support team: firstname.lastname@example.org.
Not only is it possible… I highly recommend it.
The Seed Launch® is a great way to sell your product first, and then create it. You get your prospects to tell you what they want you to create, and then work directly with you to create a beta version of your product.
If this seems illogical or immoral or just plain crazy… well, it isn’t. In fact, it happens all the time. For instance, you pay for a college class before it’s actually delivered. Same thing for a newspaper or magazine subscription. And it’s the same with a play or a concert. There are examples almost everywhere you look.
And then there’s this – I see so many people who spend all kinds of time THINKING about creating a product… but they never get around to it. How much more motivated would you be to create that product when you’ve actually got the money in hand from launching it?
And the great thing is that the Seed Launch makes the product creation super easy – in fact, it’s almost automatic.
Absolutely. We find that people tend to get the best results when they go through the course as part of our class with everyone else. But it’s designed so you can go through it at your own pace. If you want to start in eight weeks, then all the material will be there for you.
You’ll have access to your version of the program for at least two years. In reality, it will probably be longer than that, but since all software systems eventually break down, we can’t guarantee it will be forever.
Plus, you can always upgrade to the latest and newest version – and get an additional year of Coaching Calls – for a very low maintenance fee.
Any results on these pages are not typical. You are not guaranteed any specific results or income... as every person, industry, personality, and offer are unique and different. This isn't about getting rich quick – we believe in hard work and showing up and serving your market... and putting your head down and getting to work.
If you’ve ever wondered whether Product Launch Formula is right for you, I’ve got 80+ amazing Case Studies for you here. These are people working in all kinds of markets and niches from personal finance to selling fish… and they came into this with radically different levels of experience. They’ve got some pretty incredible stories, and I think they’ll help you see what’s possible with Product Launch Formula. Take a look… and click on any of them to watch the full case study.
(And if you’re looking for a specific kind of launch or niche/market, you can use the dropdown menu below to filter the case studies by type.)
We don't believe in get-rich programs – only in hard work, adding value, and serving others. Our programs are intended to help you share your message with a wider audience and to make a difference in the world while growing your business. As stipulated by law, we cannot and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies. After all, it takes hard work to succeed in any type of business. In fact, it takes hard work to succeed at ANYTHING in life – try learning to play the guitar without putting in any work, and see how that goes! Your results in life are up to you and the amount of effort and resources that you are willing to put into succeeding.