Welcome to Product Launch Formula®!

You can join Product Launch Formula by clicking the link below… but first, here’s everything you get with PLF:

    This is what you’ll get when you register for the Product Launch Formula Coaching Program:

  • The online PLF training program that takes you through all the strategies and tactics that have driven over a BILLION dollars in launches by our students.
  • Eight modules that walk you through creating your first launch... and then growing your launches from there.
  • Action Guides, timelines, templates, and checklists to help keep you on track throughout your launch.
  • Additional training on how to go beyond just launches, to creating an entire business based on them, as well as a life you love (Jeff and his team call it #launchlife).
  • Transcripts of all the training videos (perfect if you like to read more than watch videos).
  • Audio-only files of all the training videos (if you would rather listen to the training sessions instead of watching the videos – great while you're driving or taking a walk).

Plus You Get These Extra Bonuses:

  • BONUS: the full Case Study & Launch Examples Library – You’ll get all of Dylan’s top-performing videos, scripts, emails, and copy from the past 4 years. This is multiple campaigns worth of the materials that have helped him create an 8-figure business in just a few years… and he’s sharing all of his files.
    And wait until you watch all the new PLF case studies just recorded this year… super inspiring. Also included are complete videos and scripts from launches in various markets… along with Jeff’s analysis of what they did well and what they could have improved.
    Then there’s Jeff’s “$7 Million Launch Sample File” – this is copy from $7 million in launches that Jeff has done, plus additional copy from some PLF Owners' launches. You can use this “sample copy” as a starting point for your launches. Never sit down to a blank page!
  • BONUS: A full year of Coaching Calls with Jeff’s team of full-time, in-house coaches. This is your opportunity to get live, personal support all year. The calls happen every other week. You also get to hear your fellow PLF students’ questions and answers – always helpful for your own business. You also get recordings of all the Coaching Calls so you can listen to them again (or catch up in case you have to miss one).
  • BONUS: The PLF Owners Alumni group – where you can really tap into the community and interact with all the other PLF Owners (and I mean past and present... so you're rubbing shoulders with the giants of the PLF world – people who have done six-figure and seven-figure launches).
  • BONUS: The interactive Launch Path feature is your direct shortcut to the most relevant-for-you content. And if you’re speeding through the program and finish a module early, you’ll get access to the next one immediately.
  • BONUS: Jeff’s complete "Launching Your List™" video training course. “Launching Your List” got a big refresh, so the list building techniques he shares are the most current.
  • BONUS: the full-blown “Product Creation Code” video training course, completely redone to help you meet today’s content standards. You will love it!
  • BONUS: “Your Tech Stack Quick Start” – This is Jeff’s team training you on picking out the right technology for your launch, and getting it set up. It includes the “Low Tech Launch Toolkit” to help you nail down the essentials you need for your launch – nothing more, nothing less!
  • BONUS: “Advanced Launch Multipliers” – This bonus will give you the scoop on some of the more specialized launch techniques, including Live Launches, Quick Launches, Evergreen Launches, and more. Even though these are sophisticated strategies, you’ll be surprised at how simple they can be once you’ve gotten a little experience.
  • BONUS: “Launch Partnership” – This mini-course teaches you the lucrative business of helping other people with their launches... either as a Joint Venture partner, consultant, launch manager, or even as a full business partner.
  • BONUS: “Winning Book Launches” – If you’re an author, this one is all about how to launch your book.