PLF Live at More Than 80% Off...

(So if you don’t attend this year… when will you?)

The one thing standing between you and the income you want, the impact you want, the business you want… is a successful launch.

You need to get your product or your service to market. You need to get LAUNCHED.

And getting people launched is what my entire career is about. This is what I’ve learned over all these years — the reality is that if you’re going to launch… you need a real-world launch plan backed up with the strategies and tactics that have been tested in thousands of launches…

That’s what I’ve got for you with my Product Launch Formula Live.

You can attend from anywhere in the world where you’ve got an internet connection.

This is a big deal, because to my knowledge PLF Live is the longest running event in the online entrepreneurship world (we started way back in 2010). We NEVER had a virtual or livestream option until last year. And I don’t expect that we’re going to be offering it again after this year.

The people who attend PLF Live get results. But in the past, and in the near future, if you wanted to get those results, you had to get on a plane and travel — that was the only way to get into PLF Live.

Right now, obviously, we’re living in extraordinary times… so for the second (and probably last) time ever, PLF Live will be virtual. You’ll be able to attend from anywhere in the world with an internet connection.

The Promise of PLF Live...

PLF Live is a workshop where you start with an idea for a product or a service — and three days later you have a complete launch plan.

I’ll personally walk you through putting it all together.

This is important, and it’s what makes PLF Live different…

This workshop isn’t about theory, it’s not a virtual summit of one speaker after another, and it’s not a bunch of lectures. That would make it just another seminar – and then PLF Live wouldn’t be getting the results it’s gotten.

The community is so helpful 🙌
PLF Live is AMAZING!!!
Thanks for your tips!! 😍😍😍😍

“Unlike most live events, I’m leaving this with a concrete action plan. I feel good and I know why, and I’ve got action steps I can take, and great relationships I can work with.”

“PLF Live probably has the best community out of any conference I’ve ever been to in my entire life. I’ve made so many friends, met so many potential clients. It was really an experience that I will never forget, and it’s given me so much energy to bring out into the world and to the people I serve.”

“It was great to solidify the plan for how it would look when I launch. They gave me some specific ideas for that first seed launch that would make it a spectacular experience for me and my audience.”

“Creating time freedom and passive streams of income… that’s really what attracted me to PLF Live, and boy did Jeff deliver. Way more than I expected, a lot of great detail. I’ve got more work to do, but boy does it really help you get on track. So if you’ve got a product you want to launch, this is the place to be. Just make it happen and enjoy the journey. Thanks, Jeff!”

“Definitely worth it. I met a bunch of people at the same level I am and struggling with the same questions I’m struggling with… so it’s great to connect with those people. We’ve committed to keeping in touch so we can follow up, check in, and trade ideas. I don’t feel like I’m alone on this path anymore.”

“I have very specific actions I’m going to take in the next 6 days, 6 weeks, and 6 months. Very clear direction, and that’s actually huge for me. I got very clear on my journey.”

“The breakthrough I had of how I connect my story to my product and customers… I’m not just saying this for a testimonial. I had the biggest breakthrough in my business in probably 5 years. One of the things I’ve struggled with is succinctly communicating the value, the tangible transformation of my product. The exercises we did here totally busted it open. It was fantastic.”

“The community here is absolutely magical. I feel like through the community I became a fuller person with the activities throughout these three days. I traveled from outback Australia… 9 hours of driving, and 4 hours to Sydney, and then 17 hours to attend PLF Live. But I would do double that to be here in this community, in this space of support and inspiration.”

“I traveled one entire day to get to PLF Live from Bolivia, South America. We flew all day long. It was amazing to learn directly from Jeff. I was expecting a seminar. And then I came and had emotion and commitment, and I have a clear vision to launch my service in less than six months.”

“The best part about PLF Live was I’ve been working the last year all on my own, trying to work out all the bits and pieces of the puzzle to build my online business. But there was a piece that I didn’t even know was missing, and it was people. Others, connecting, and having a tribe. Now I know there’s nothing that’s going to stop me from getting this off the ground.”

“When I started, I wasn’t sure what I was going to do. I had a number of ideas, but now I’m going forward with an actual plan and how to do it.”

“The community at PLF Live was a big surprise for me. I had no idea that I was stepping into a group that feels like family. They were just like me! They had the same mindset, they were loving and entrepreneurial and driven, and it was just amazing. Wonderful people with big hearts who want to make a difference in the world and make money while doing it.”

“This has totally changed my life. It’s organized, it’s easy to understand, and the whole company has this tremendous core value of serving humanity and changing the world. I’m so happy that I found PLF and Jeff Walker and the entire crew. I’m going to be able to change hundreds of thousands of lives with this.”

“I have PLF, but PLF Live just brought something else to the program. I now have a community that I’ve been able to ask questions to… all of these breaks I got such fabulous input from the community and from Jeff. Jeff is a fabulous teacher. I had no idea how electric he can be… it was a lot of fun… it’s not about more theory. It’s about implementation and action steps. And then the community support. I’m a product launch baby and I can’t wait to continue the journey with PLF this year.”

PLF Live is a WORKSHOP led personally by me and you’ll be able to attend from anywhere in the world!

I’ll be working with you to plan out your whole launch. You will leave with your launch scripts ready, with your complete launch offer nailed down, and with complete knowledge of your customer avatar. We’ve even had some people so stoked to launch that they shot their first video during the workshop so they’d have it ready to go.

Since you’re on this page, you probably know a bit about Product Launch Formula and my work... And you probably know that there is no marketing system or formula in the online industry that’s gotten more results than PLF. In fact, my students and clients have done over a BILLION dollars in launches.

Until recently… the only way to get into my PLF Live event was by joining my high-end $2,000 Product Launch Formula coaching program.

HOWEVER… we’re still living in crazy times. Since PLF Live is online this year, I’ve opened up some spaces for the general public — and for a much smaller investment than you’d make for the full PLF coaching program.

This is where you’ll actually get your launch done

Now I want to be clear — this is a live three-day event. I’ll be there with you and hundreds of other entrepreneurs, leading you through your entire launch plan step by step.

And whether you’re just starting out, or you’ve already got an online business — this is where you get launched. The launches that have been created at PLF Live have literally been responsible for tens of millions of dollars in revenue.

To my knowledge PLF Live is the longest running industry event. We did the first one in 2007, and we started doing them every year in 2010. And there’s a reason we get 800 to 1,000 people attending every year… it’s because PLF Live gets results.

Of course, you have to show up and do the work. I know some of us have extra challenges right now... but if you’re willing to commit to showing up and being present, the amount of work we’ll get done on your launch will shock you…

Bottom line — if you come to PLF Live, then the only way you WON’T get your launch done is if you sit there with your eyes closed and your fingers in your ears.

So… if you’re looking to get your first product or service launched… or maybe you’re already launched and you’re looking to uplevel your results…

PLF Live is the place for you. It’s the place to GET YOUR LAUNCH DONE.

The Haves and the Have-Nots

It’s been over 20 years since I started my first online business. And I started teaching PLF way back in 2005… in that time I’ve met thousands of people who have succeeded or failed in their online business. And I often think about what the difference is — why do equally smart, equally talented, equally hard working people have such huge differences in their level of success?

Well, I can’t say there is any one factor, but I have noticed one super strong correlation — it’s like the haves and the have-nots. The people who attend live events have a huge advantage over the people who are sitting at home, trying to make it on their own.

This is one of the most stark differences I’ve seen between the ones who are successful and those who aren’t.

PLF Live is the place for you to get your launch done

Join us today to experience a whole new level of awesomeness!

I think there are three main reasons for this…


The first is learning (and doing) in an immersive, distraction-free environment. At PLF Live, you’ll be learning directly from me. But you’re not just learning — you’ll be doing… and you’ll be creating your launch while you’re working along with hundreds of people who are going through the same process.


The second reason is networking… at PLF Live, someone you meet could be the big affiliate partner you’re looking for, or they might become your mastermind partner or your content partner. And remember, at PLF Live you’ll be around your tribe… the people who are doing launches. The people who speak your language.


The third reason is inspiration. That might not sound like a big deal — but the thing to realize in this business is no one does it alone. You’ll meet people who might be just a few steps ahead of you on the path. There will be people in the room who have done launches, who have done six-figure launches, and who have done “million dollar” launches. At PLF Live you’ll see they are no different from you… they just started sooner, and you just need to follow their path.

The thing about live events is — you have to pick the right one.

And these days, there are a LOT of events to choose from. If you’re going to invest your valuable time, you want to be at content-driven events that are led by people who are teaching from experience.

At PLF Live, I’ll be with you the entire time… leading you through creating your launch. And there’s no really humble way to say this, but there is simply no one in the industry with more experience than me.

And it’s a testament to PLF Live that there will be people there who have million dollar businesses… and they’ve been to five or more PLF Live events… and they keep coming back. They do it for one reason — because they keep getting results.

If you want to launch, here’s why PLF Live 2021 is the “must attend” event of the year

Who you’ll hang out with:

The mindset and confidence you pick up from the people you hang out with at a PLF Live workshop is second to none… and even though we’re not together in person, there’s still going to be plenty of opportunity to meet people.

And NOTHING boosts your confidence like bumping into an excited, revved-up-and-ready-to-rock online business owner who's got some launches under their belt. It's like flipping a switch in your head from doubt and uncertainty to "Wow, I can do this!" Plus, if you’ve been putting off your launch, you’ll be surrounded by people who can push you to finally get it done!

Where they come from:

You'll meet people in the PLF community  from over 40 different countries in all different kinds of markets and niches -- including Australia, Austria, Barbados, Belgium, Canada, Cayman Islands, Costa Rica, Denmark, Estonia, Finland, France, Germany, Ghana, Hungary, Iceland, India, Indonesia, Italy, Japan, Kuwait, Malaysia, Malta, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Russia, Scotland, Serbia, Singapore, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, United Kingdom, and United Arab Emirates... just to name a few.

What you’ll learn:

The PLF Live workshop will take your understanding of online launches to a whole new level. You'll learn how to take your skills and your knowledge deeper, how to think about your business bigger, and how to execute your launches effectively and on a much grander scale! Most importantly... by the end of the weekend, you’ll have your entire launch mapped out… down to your avatar, your offer, what to do leading up to your launch, and more.


We also have a heck of a lot of fun at PLF Live. With dance breaks, lots of antics planned for you, some surprises and maybe even a few giveaways — we like to keep it fast-moving and fun!

Frequently Asked Questions

Here it is in a nutshell: we get your launch plan done and we make a little magic.

That may sound a little silly, but hear me out…

There’s nothing like PLF Live, and that’s because I’ve had a lot of practice at it. Our first PLF Live was in 2007, and then in 2010 we started doing them every year (and there was even one year we did it twice!).

Bottom line, I’ve spent a lot of time and effort intentionally creating a warm and welcoming environment —- and I’m backed up by my amazing team.

And then there’s my amazing Launch Club community —- they’ll be there in full force, and you won’t find a warmer and more welcoming group of people anywhere in the business world. Many of them have been part of my community for years, and they’ve done some amazing launches. These are people you’ll want to get to know.

So between my team and my Launch Club members, it can almost be a family-like feeling —- but it’s a super cool, welcoming, friendly kind of family —- the type you want to be part of.

It can get pretty high energy at times… and the reason for that is simple. There’s nothing more boring or unmotivating than sitting in front of a computer for 3 days being talked at or lectured to.

You’re going to be hanging out with hundreds of people who are working on their launches and who speak your language. It’s hard to not to be inspired at PLF Live. And many of those people are potential sources of ideas and inspiration, potential mastermind members or JV partners.

Bottom line —- we get a lot of work done in just 3 days, and we have a lot of fun doing it. And as long as you bring your “A game” (I know I’m bringing mine), then together we’re gonna make some downright magical things happen.

When I first learned about having an online business, it sounded amazing… but I couldn’t figure out what I could possibly sell.

I lay in bed every night tossing and turning... trying to figure it out. And the crazy thing is that the answer was right in front of me the entire time! Over the years I’ve learned I’m not the only one who was in that position.

At PLF Live, we’re going to short-circuit the entire process. I don’t want to have any spoilers here, but I’ve seen it over and over…

This is the perfect environment to either take a vague idea and make it crystal clear or come up with an even better idea.

Bottom line, you’re going to be immersed in an idea-generating machine for 3 days —- and you will be shocked at the clarity and focus you have by Sunday evening.

PLF Live is for you whether you’re starting out or you’re a seasoned launch pro.

There will be people at the virtual event who have done multiple six-figure and even seven-figure launches.

PLF Live is structured to meet you where you’re at… and you’re going to be working on your launch and constantly finding new distinctions and upgrades, whether it’s your first launch or your tenth.


The only way you won’t is if you sit there doodling in your notebook... or making paper airplanes... or texting the cousin you haven’t talked to in awhile because you saw someone in the Zoom room that looked like them…

But assuming you’re as serious as I am about getting your next launch planned, then yes, you will 1,000% get your launch plan done.
When you come to PLF Live, you’ll leave with your complete, personalized launch plan, ready to make the magic happen. I think you’ll be amazed at what you can achieve with 3 days of focus.

PLF Live is not the typical “speaker parade” where folks who make a living on the speaking circuit take turns pitching.

This is me on stage for 3 days (and yes, even with PLF Live being 100% virtual this year, I will actually be on a real, live stage), teaching my heart out. Because I want to get you launched… period, end of story.

Full disclosure: I will spend a very small amount of time at the event telling you about my Launch Club coaching group. I only open registration for Launch Club twice a year, and PLF Live is one of those times. If you’re interested in joining me in Launch Club, this is the place to do it.

Isn’t this kind of an introvert’s dream right now? You get to attend a big-time marketing event with a thousand other entrepreneurs… and you don’t have to leave your living room.  :-)

And believe it or not, I’m an introvert too —- so my team and I go out of our way to make sure all our events are super introvert-friendly events.

This means you’ll have lots of fellow introverts hanging out in the Zoom room too! We’re gonna rule the world some day.  :-)

Seriously, I know going to big events can sometimes feel a little overwhelming. And that’s why we schedule breaks throughout the day to do a dozen other little things to make everyone feel comfortable.

And make no mistake… this event is a great place to meet like-minded people. The people I’ve met at live events I’ve gone to over the years have absolutely changed the trajectory of my career and my life —- and PLF Live is most definitely a big community of amazing people.

While you’re at the event, you’ll be working on your launch plan. And it’s going to be your very own, custom, 100% unique-to-you launch plan. We’ve got all the materials you need, and we’ll make sure you have them ahead of time. That way you can start implementing your launch fast… like, the day after the event.

I typically do two big live events a year —- PLF Live and LaunchCon. They are very different events, and you should come to both of them.  :-)

At PLF Live, I’m going to spend 3 days walking you through your first (or next) big launch. We’re going to work on the core launch process and get your launch all planned out. You’ll have worksheets and will be getting everything down on paper.

And when the event is over, you’ll be ready to start working on your launch plan right away. Bottom line, the event is designed with one focus —- to get your launch planned out so you can hit the ground running and knock things out of the park the moment you get home.

LaunchCon is very different. Where PLF Live is about the core Product Launch Formula process and you putting it into action in your business, LaunchCon is all about teaching you the latest cutting edge launch strategies and tactics.

At LaunchCon, I bring in some of my top students from my Launch Club coaching group and my Platinum Plus mastermind group to share the latest on what’s working in the launch world right now… and in the next 18 months. We’re not just talking theory… these are real-world, cutting-edge strategies and tactics that can help take your launches (and your business) to the next level.

Bottom line: LaunchCon and PLF Live are two totally different (but complementary) events. And of course I think you’re gonna get a ton of value out of joining me at both.  :-)

If you’re not sure where to start, or if you haven’t yet done a launch… PLF Live is going to feel like coming home.

I actually think you can’t afford not to come. Think about it… how long have you been dreaming about doing something bigger?

And I know some of us have extra challenges right now. But if you’re willing to commit to showing up and being present, the amount of work we’ll get done on your launch will shock you…

As I mentioned before, the thing about live events is that you have to pick the right one. And at the moment, there are a LOT of events to choose from. If you’re going to invest your valuable time, you want to be at content-driven events that are led by people who are teaching from experience.

In just 3 days, you’ll bust through anything that’s been holding you back from getting your launch plan DONE. We’ve even had people launch or film prelaunch videos before the event was even over. I don’t think you’ll find a more focused, productive, or encouraging environment.

Money loves speed and action. And there’s no better place to take massive action than PLF Live. I look forward to seeing you there.