Walk In with Just an Idea, Walk Out with Your Next (or First) Big Launch Done

Register for PLF Live 2020

Product Launch Formula Live

The one thing standing between you and the income you want, the impact you want, the business you want… is a successful launch. You need to get your product or your service to market. You need to get LAUNCHED.

And getting people launched is what my entire career is about.

This is what I’ve learned over all these years - the reality is that if you’re going to launch… you need a real-world launch plan backed up with the strategies and tactics that have been tested in thousands of launches…

That’s what I’ve got for you with my Product Launch Formula Live.

I’m Jeff Walker… and I’d like to invite you to PLF Live...

What’s the difference between the online entrepreneurs that you see having big-time success… and everyone else on the sidelines watching and wishing?

It’s this simple - the successful ones are the people who actually brought their idea to market. In other words, they launched.

A Crazy Promise… Fulfilled

The promise of PLF Live is that you walk in the door with an idea for a product or a service - and three days later you walk out with your complete (and customized) “launch plan”.

When you get to the event we’ll hand you your personal “Launch Workbook” - and then during the next three days I’ll personally walk you through filling in your launch plan in that very book.

This is important, and it’s what makes PLF Live different - this workshop isn’t about theory, it’s not a parade of speakers coming across the stage, and it’s not a bunch of lectures. That would make it just another seminar - and then PLF Live wouldn’t be getting the results it’s gotten. 

PLF Live is a WORKSHOP led personally by me - I’ll be there with you, guiding you as you script out your launch. You’ll leave with your offer nailed down, with a deeper knowledge of your customer avatar than you’ve ever had, and with your launch scripts ready. We’ve even had some people so stoked to get home and launch that they shot their first video on site, while they were at the workshop.

Since you’re on this page, you probably know a bit about Product Launch Formula and my work. And you probably know that there is no marketing system or formula in the online industry that’s gotten more results than Product Launch Formula. In fact, my students and clients have done over a BILLION dollars in launches.

Until recently… the only way to get into my PLF Live event is by joining my high-end Product Launch Formula coaching program.

HOWEVER… I decided to shake things up a bit, so I’ve set aside a small number of seats for the general public - which is why you’re reading this right now.

Register for PLF Live 2020

This Is Where You’ll Actually Get Your Launch Done

This is the deal - if you show up at PLF Live, then the only way you WON’T get your launch done is if you sit there with your eyes closed and your fingers in your ears.

To my knowledge PLF Live is the longest running industry event - we did the first one in 2007, and we started doing them every year in 2010. And there’s a reason we get 800 to 1,000 people every year… it’s because PLF Live gets results.

And whether this is your first launch that you’re planning or your tenth, the launches that have been created at PLF Live have literally been responsible for tens of millions of dollars in revenue… all created right in the room at PLF Live.

So… if you’re looking to get your first product or service launched… or maybe you’re already launched and you’re looking to uplevel your results…

PLF Live is the place for you. It’s the place to GET YOUR LAUNCH DONE.

“Feeling good about a launch now! This event has been phenomenal for me. I didn’t ‘get’ it before… I so get it now!”

“Unlike most live events, I’m leaving this with a concrete action plan. I feel good and I know why, and I’ve got action steps I can take, and great relationships I can work with.”

“PLF Live probably has the best community out of any conference I’ve ever been to in my entire life. I’ve made so many friends, met so many potential clients. It was really an experience that I will never forget, and it’s given me so much energy to bring out into the world and to the people I serve.” 

“It was great to solidify the plan for how it would look when I launch. They gave me some specific ideas for that first seed launch that would make it a spectacular experience for me and my audience.”

“Creating time freedom and passive streams of income… that’s really what attracted me to PLF Live, and boy did Jeff deliver. Way more than I expected, a lot of great detail. I’ve got more work to do, but boy does it really help you get on track. So if you’ve got a product you want to launch, this is the place to be. Just make it happen and enjoy the journey. Thanks, Jeff!”

“Definitely worth the trip of more than 1000 miles. The main thing is I wanted to meet some other people on this journey I’m on. I met a bunch of people at the same level I am and struggling with the same questions I’m struggling with… so it’s great to connect with those people. We’ve committed to keeping in touch so we can follow up, check in, and trade ideas. I don’t feel like I’m alone on this path anymore.”

“I have very specific actions I’m going to take in the next 6 days, 6 weeks, and 6 months. Very clear direction, and that’s actually huge for me. I got very clear on my journey.”

“The breakthrough I had of how I connect my story to my product and customers… I’m not just saying this for a testimonial. I had the biggest breakthrough in my business in probably 5 years. One of the things I’ve struggled with is succinctly communicating the value, the tangible transformation of my product. The exercises we did here totally busted it open. It was fantastic.”  

“The community here is absolutely magical. I feel like through the community I became a fuller person with the activities throughout these three days. I traveled here from outback Australia… 9 hours of driving, and 4 hours to Sydney, and then 17 hours here. But I would do double that to be here in this community, in this space of support and inspiration.” 

“I traveled one entire day to get here from Bolivia, South America. We flew all day long. It was amazing to learn directly from Jeff. I was expecting a seminar. And then I came and had emotion and commitment, and I have a clear vision to launch my service in less than six months.”

“The best part about PLF Live was I’ve been working the last year all on my own, trying to work out all the bits and pieces of the puzzle to build my online business. But there was a piece that I didn’t even know was missing, and it was people. Others, connecting, and having a tribe. Now I know there’s nothing that’s going to stop me from getting this off the ground.”

“When I came here, I wasn’t sure what I was going to do. I had a number of ideas, but now I’m going home with an actual plan and how to do it.”

“The community at PLF Live was a big surprise for me. I had no idea that I was stepping into a group that feels like family. They were just like me! They had the same mindset, they were loving and entrepreneurial and driven, and it was just amazing. Wonderful people with big hearts who want to make a difference in the world and make money while doing it.”

“I got my ticket as a bonus from another program I bought, and this has totally changed my life. It’s organized, it’s easy to understand, and the whole company has this tremendous core value of serving humanity and changing the world. I’m so happy that I found PLF and Jeff Walker and the entire crew. I’m going to be able to change hundreds of thousands of lives with this.”

“I have PLF, but PLF Live just brought something else to the program. I now have a community that I’ve been able to ask questions to. It was so important… every break, every lunch, everything… all of these breaks I got such fabulous input from the community and from Jeff. Jeff is a fabulous teacher. I had no idea how electric he can be on stage… it was a lot of fun. He gives the tools for implementation… it’s not about more theory. It’s about implementation and action steps. And then the community support. I’m a product launch baby and I can’t wait to continue the journey with PLF this year.”

The Haves and the Have Nots

It’s been over 20 years since I started my first online business. And I started teaching PLF way back in 2005… in that time I’ve met thousands of people who have succeeded or failed in their online business. And I often think about what the difference is - why do equally smart, equally talented, equally hard working people have such huge differences in their level of success?

Well, I can’t say there is any one factor, but I have noticed one super strong correlation - it’s like the haves and the have nots. The people who attend live events have a huge advantage over the people who are sitting at home, trying to make it on their own. This is one of the most stark differences I’ve seen between the haves and the have nots.

I think there are three main reasons for this…


The first is learning (and doing) in an immersive, distraction-free environment… at PLF Live you’ll be learning directly from me. But you’re not just learning - you’ll be doing… and you’ll be creating your launch while you’re in a room full of people who are going through the same process.


The second reason is networking… at PLF Live the person seated next to you could be the big affiliate partner you’re looking for, or they might become your mastermind partner or your content partner. And remember, at PLF Live you’ll be around your tribe… the people who are doing launches. The people who speak your language.


The third reason is inspiration. That might not sound like a big deal - but the thing to realize in this business is no one does it alone. You’ll meet people who might be just a few steps ahead of you on the path. There will be people in the room who have done launches, who have done six-figure launches, and who have done “million dollar” launches. At PLF Live you’ll see they are no different from you… they just started sooner, and you just need to follow their path.

So here’s the thing about live events - you have to pick the right one. You want to be at content-driven events that are led by people who are teaching from experience. At PLF Live, it’s me on stage the entire time… leading you through the creation of your launch. And there’s no really humble way to say this, but there is simply no one in the industry with more experience than me.

And it’s a testament to PLF Live that there will be people in the room who have million dollar businesses… and they’ve been to five or more PLF Live events… and they keep coming back. And they do it for one reason - because they keep getting results.

Why I’m Doing This…

So this is the deal… my events are always super high-end. I’ve done events that cost $5,000, $10,000, even $25,000. And in the past, the only people who were even invited to PLF Live are members of my $2,000 coaching program...

But I’m changing it up by inviting some members of the general public - and that’s why I’m explaining all this to you. I’ve set aside a small number of seats that are available for only $1000. 

So you might wonder why I’m doing this… well, since day one, my business has been built on the success of my students. I have a business built on success stories - and I want you to be my next success story… 

And I know the best way to get you launched is to get you in a room with me in a completely immersive environment, surrounded by the superstars of the PLF world… and to coach you through the process. So that’s why I decided to open up a few seats to the general public.

The Fine Print “Gotchas”

Now, there are three gotchas… here’s the fine print:

First, there’s only a small number of these seats available for $1,000. Most of the spots in the workshop are already taken up by my high-end PLF coaching students. You need to act now because I can’t guarantee that you’ll get one of these “at large” spots.

Second, you have to travel to the event in Orlando, Florida… and I’ll tell you, each year we have people from more than 40 countries make the trip to PLF Live. The odds are that no matter how far away you are, there are people who are going to travel farther than you.

Third, it might push you outside your comfort zone. Maybe you’re an introvert like me… and you’re not used to being at a big workshop like this. Well, because I’m an introvert, I make this an “introvert friendly” zone. I know how to create a warm, inclusive environment… and you’re going to be incredibly welcomed. (And if you’re an extrovert, you’re going to love this event!)

So here’s the question… would you trade three days to get your launch completely planned? Would you trade three days to make the connections and get the inspiration you need to get yourself launched? Would you trade three days to finally have your first (or next) big launch?

You’re just one PLF Live away from your big launch.

Important Event Details

The PLF Live workshop is in Orlando, Florida (airport code: MCO). The dates are April 24, 25, and 26… the days are long, so you should plan to arrive the day before and leave the day after.

Discounted Hotel Room Block

We’ve secured a discounted room block for our PLF Live guests. These discounted rooms will sell out (they do every year), so I highly recommend you book your hotel ASAP. We’ll provide you with a special link to book your room after you register.

PLF Live 2020 will take place at:

  • JW Marriott Orlando Bonnet Creek
  • 14900 Chelonia Parkway
  • Orlando, FL 32821

If You Want to Launch, Here’s Why PLF Live 2020 is the “Must Attend” Event of the Year

Who you’ll hang out with: The mindset and confidence you pick up from the people you get to rub shoulders with at a PLF Live workshop is second to none. NOTHING boosts your confidence like bumping into an excited, revved-up-and-ready-to-rock online business owner who's got some launches under their belt. It's like flipping a switch in your head from doubt and uncertainty to "Wow, I can do this!" Plus, if you’ve been putting off your launch, you’ll be surrounded by people who can push you to finally get it done!

Where they come from: Last year, people joined us from over 40 countries (and all different markets and niches) including Australia, Austria, Barbados, Belgium, Canada, Cayman Islands, Costa Rica, Denmark, Estonia, Finland, France, Germany, Ghana, Hungary, Iceland, India, Indonesia, Italy, Japan, Kuwait, Malaysia, Malta, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Russia, Scotland, Serbia, Singapore, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, United Kingdom, and United Arab Emirates... just to name a few.

What you’ll learn: The PLF Live workshop will take your understanding of online launches to a whole new level. You'll learn how to take your skills and your knowledge deeper, how to think about your business bigger, and how to execute your launches effectively and on a much grander scale! Most importantly, by the time you return home, you’ll have your entire launch mapped out… down to your avatar, your offer, what to do leading up to your launch, and more.

Make key connections: Virtually every one of my joint venture partnerships (and certainly my most valuable ones) were forged at live events - and have been responsible for millions of dollars in profits to my business. You'll meet potential affiliates, JV partners, mastermind partners, new friends, content partners, employees, contractors... you name it. Life-changing connections happen here every single year… the opportunities are everywhere.

Plus, lots of fun: We also have a heck of a lot of fun at PLF Live. With surprise guest speakers, antics like the monkey toss (yep, that actually happened one year!) and all the other fun antics that we put on for you… it's the perfect opportunity to cut loose, leave your routine behind, and have an awesome time!