Register for PLF Live 2020

PLF Live Is The Most Amazing Live Workshop In The Industry - And You’ve Already Paid For It. The Only Thing You Need To Do Is Show Up…

Register for PLF Live 2020

Product Launch Formula Live

The promise of PLF Live is that you walk in the door with an idea for a product or a service - and three days later you walk out with a complete launch plan.

When you get to the event we’ll hand you your “Launch Workbook” - and then during the next three days I’ll personally walk you through filling in your launch plan in that very book.

This is important, and it’s what makes PLF Live different - this workshop isn’t about theory, it’s not a parade of speakers coming across the stage, and it’s not a bunch of lectures. That would make it just another seminar - and then PLF Live wouldn’t be getting the results it’s gotten. 

PLF Live is a WORKSHOP led personally by me - I’ll be there with you, working with you to script out your launch. You will leave with your launch scripts ready, with your complete launch offer nailed down, and with complete knowledge of your customer avatar… we’ve even had some people so stoked to get home and launch that they shot their first video on site while they were at the workshop.

And whether this is your first launch that you’re planning or your tenth, the launches that have been created at PLF Live have literally been responsible for tens of millions of dollars in revenue… all created right in the room at PLF Live.

PLF Live is a WORKSHOP led personally by me - I’ll be there with you, working with you to script out your launch.

Walk In with Just an Idea, Walk Out with Your Next (or First) Big Launch Done

Now I want to be clear - this is a live, in-person, three-day event. I’ll be there face-to-face with you and hundreds of other PLF Owners, leading you step-by-step through your full launch plan. This isn’t a Facebook Live, it’s not live streaming, it’s not Instagram - we’re all together live and in-person. And the amount of work we’ll get done on your launch will shock you…

In my opinion, PLF Live is the most amazing live workshop in the industry… and when you registered for Product Launch Formula, you qualified for a free ticket.

Here’s another way to think about it - this is the best workshop in the industry… and YOU HAVE ALREADY PAID for it. The only thing you need to do is show up...

You signed up for Product Launch Formula… so we both know that you want to launch. And no matter where you are in the course - maybe you’ve watched every video twice and done every exercise, or maybe you’re still working through it, or maybe you got stalled or sidetracked in the process, or maybe you haven’t even gotten started…

No matter where you are - PLF Live is where we create the entire blueprint for your launch.

Register for PLF Live 2020

Would You Trade Three Days for a Complete (and Customized) 6-Figure or 7-Figure Launch Plan?

This is the deal - if you show up at PLF Live, then the only way you WON’T get your launch done is if you sit there with your eyes closed and your fingers in your ears. 

Just look at our track record - to my knowledge PLF Live is the longest running event in the industry… we started in 2010 and we’ve been doing it every year since. We even had one year where we did it twice because of the demand. And there’s a reason that we get 800 to 1,000 people every year… it’s because PLF Live gets results.

And remember… you don’t have to buy a ticket. You already get one, simply by being a PLF Owner. And you also get a guest ticket for a business partner, spouse or even a friend… that’s my gift to you. You just need to show up.

HOWEVER, you do need to register your seat, because space in the room is limited - it can only hold so many people. 

So… if you bought Product Launch Formula and got sidetracked and didn’t do anything with it yet.... or if you upgraded to the latest PLF and keep thinking, “some day,” but you still haven’t launched… or if you’ve already launched and you’re looking to uplevel your results…

No matter what - PLF Live is the place for you. It’s the place to GET YOUR LAUNCH DONE.

“Feeling good about a launch now! This event has been phenomenal for me. I didn’t ‘get’ it before… I so get it now!”

“Unlike most live events, I’m leaving this with a concrete action plan. I feel good and I know why, and I’ve got action steps I can take, and great relationships I can work with.”

“PLF Live probably has the best community out of any conference I’ve ever been to in my entire life. I’ve made so many friends, met so many potential clients. It was really an experience that I will never forget, and it’s given me so much energy to bring out into the world and to the people I serve.” 

“It was great to solidify the plan for how it would look when I launch. They gave me some specific ideas for that first seed launch that would make it a spectacular experience for me and my audience.”

“Creating time freedom and passive streams of income… that’s really what attracted me to PLF Live, and boy did Jeff deliver. Way more than I expected, a lot of great detail. I’ve got more work to do, but boy does it really help you get on track. So if you’ve got a product you want to launch, this is the place to be. Just make it happen and enjoy the journey. Thanks, Jeff!”

“Definitely worth the trip of more than 1000 miles. The main thing is I wanted to meet some other people on this journey I’m on. I met a bunch of people at the same level I am and struggling with the same questions I’m struggling with… so it’s great to connect with those people. We’ve committed to keeping in touch so we can follow up, check in, and trade ideas. I don’t feel like I’m alone on this path anymore.”

“I have very specific actions I’m going to take in the next 6 days, 6 weeks, and 6 months. Very clear direction, and that’s actually huge for me. I got very clear on my journey.”

“The breakthrough I had of how I connect my story to my product and customers… I’m not just saying this for a testimonial. I had the biggest breakthrough in my business in probably 5 years. One of the things I’ve struggled with is succinctly communicating the value, the tangible transformation of my product. The exercises we did here totally busted it open. It was fantastic.”  

“The community here is absolutely magical. I feel like through the community I became a fuller person with the activities throughout these three days. I traveled here from outback Australia… 9 hours of driving, and 4 hours to Sydney, and then 17 hours here. But I would do double that to be here in this community, in this space of support and inspiration.” 

“I traveled one entire day to get here from Bolivia, South America. We flew all day long. It was amazing to learn directly from Jeff. I was expecting a seminar. And then I came and had emotion and commitment, and I have a clear vision to launch my service in less than six months.”

“The best part about PLF Live was I’ve been working the last year all on my own, trying to work out all the bits and pieces of the puzzle to build my online business. But there was a piece that I didn’t even know was missing, and it was people. Others, connecting, and having a tribe. Now I know there’s nothing that’s going to stop me from getting this off the ground.”

“When I came here, I wasn’t sure what I was going to do. I had a number of ideas, but now I’m going home with an actual plan and how to do it.”

“The community at PLF Live was a big surprise for me. I had no idea that I was stepping into a group that feels like family. They were just like me! They had the same mindset, they were loving and entrepreneurial and driven, and it was just amazing. Wonderful people with big hearts who want to make a difference in the world and make money while doing it.”

“I got my ticket as a bonus from another program I bought, and this has totally changed my life. It’s organized, it’s easy to understand, and the whole company has this tremendous core value of serving humanity and changing the world. I’m so happy that I found PLF and Jeff Walker and the entire crew. I’m going to be able to change hundreds of thousands of lives with this.”

“I have PLF, but PLF Live just brought something else to the program. I now have a community that I’ve been able to ask questions to. It was so important… every break, every lunch, everything… all of these breaks I got such fabulous input from the community and from Jeff. Jeff is a fabulous teacher. I had no idea how electric he can be on stage… it was a lot of fun. He gives the tools for implementation… it’s not about more theory. It’s about implementation and action steps. And then the community support. I’m a product launch baby and I can’t wait to continue the journey with PLF this year.”

The Haves and the Have Nots

It’s been over 20 years since I started my first online business. And I started teaching PLF way back in 2005… in that time I’ve met thousands of people who have succeeded or failed in their online business. And I often think about what the difference is - why do equally smart, equally talented, equally hard working people have such huge differences in their level of success?

Well, I can’t say there is any one factor, but I have noticed one super strong correlation - it’s like the haves and the have nots. The people who attend live events have a huge advantage over the people who are sitting at home, trying to make it on their own. This is one of the most stark differences I’ve seen between the haves and the have nots.

I think there are three main reasons for this…


The first is learning (and doing) in an immersive, distraction-free environment… at PLF Live you’ll be learning directly from me. But you’re not just learning - you’ll be doing… and you’ll be creating your launch while you’re in a room full of people who are going through the same process.


The second reason is networking… at PLF Live the person seated next to you could be the big affiliate partner you’re looking for, or they might become your mastermind partner or your content partner. And remember, at PLF Live you’ll be around your tribe… the people who are doing launches. The people who speak your language.


The third reason is inspiration. That might not sound like a big deal - but the thing to realize in this business is no one does it alone. You’ll meet people who might be just a few steps ahead of you on the path. There will be people in the room who have done launches, who have done six-figure launches, and who have done “million dollar” launches. At PLF Live you’ll see they are no different from you… they just started sooner, and you just need to follow their path.

So here’s the thing about live events - you have to pick the right one. You want to be at content-driven events that are led by people who are teaching from experience. At PLF Live, it’s me on stage the entire time… leading you through the creation of your launch. And there’s no really humble way to say this, but there is simply no one in the industry with more experience than me.

And it’s a testament to PLF Live that there will be people in the room who have million dollar businesses… and they’ve been to five or more PLF Live events… and they keep coming back.And they do it for one reason - because they keep getting results.

My Reason Why…

So this is the deal… when I open up registration to the general public, tickets are going to be $1,000.00.

But you get a free ticket to PLF Live as a bonus - because you’re a Product Launch Formula Owner.

And you can even bring a partner with you.

So you might wonder why I’m giving you two $1,000.00 seats for free. Well, it’s because I want to see you launch. And then launch again. Simply put, the more PLF Owners who get launched, the better it is for you… and for me. Since day one, my business has been built on the success of my PLF Owners. 

And I know the best way to get you launched is to get you in a room with me in a completely immersive environment, surrounded by the superstars of the PLF world… and to coach you through the process.

The Fine Print “Gotchas”

Now, there are three gotchas… here’s the fine print:

First, there’s a small $100 registration fee per person. This helps to cover the cost of your Launch Workbook and other materials at the event. This fee is non-refundable, and it basically shows me you’re just as serious as I am about showing up and bringing your “A game”.

Second, you have to travel to the event… and I’ll tell you, each year we have people from more than 40 countries make the trip to PLF Live. The odds are that no matter how far away you are, there are people who are going to travel farther than you.

Third, it might push you outside your comfort zone. Maybe you’re an introvert like me… and you’re not used to being at a big workshop like this. Well, because I’m an introvert, I make this an “introvert friendly” zone. I know how to create a warm, inclusive environment… and you’re going to be incredibly welcomed. (And if you’re an extrovert, you’re going to love this event!)

So here’s the question… would you trade three days to get your launch completely planned? Would you trade three days to make the connections and get the inspiration you need to get yourself launched? Would you trade three days to finally have your first (or next) big launch?

You’re just one PLF Live away from your big launch.

Important Event Details

The PLF Live workshop is in Orlando, Florida (airport code: MCO). The dates are April 24, 25, and 26… the days are long, so you should plan to arrive the day before and leave the day after.

Special Room Rate

We’ve secured a special room rate for our PLF Live guests. This room block will sell out (it does every year), so I highly recommend you book your hotel ASAP. We’ll provide you with a special link to book your room after you register.

PLF Live 2020 will take place at:

  • JW Marriott Orlando Bonnet Creek
  • 14900 Chelonia Parkway
  • Orlando, FL 32821

Here's Why PLF Live 2020 Is the “Must Attend” Event of the Year for PLF Owners

Who you’ll hang out with: The mindset and confidence you pick up from the people you get to rub shoulders with at a PLF Live workshop is second to none. NOTHING boosts your confidence like bumping into an excited, revved-up-and-ready-to-rock online business owner who's got some launches under their belt. It's like flipping a switch in your head from doubt and uncertainty to "Wow, I can do this!" Plus, if you’ve been putting off your launch, you’ll be surrounded by people who can push you to finally get it done!

Where they come from: Last year, people joined us from over 40 countries (and all different markets and niches) including including Australia, Austria, Barbados, Belgium, Canada, Cayman Islands, Costa Rica, Denmark, Estonia, Finland, France, Germany, Ghana, Hungary, Iceland, India, Indonesia, Italy, Japan, Kuwait, Malaysia, Malta, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Russia, Scotland, Serbia, Singapore, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, United Kingdom, and United Arab Emirates... just to name a few.

What you’ll learn: The PLF Live workshop will take your understanding of PLF and the Business Launch Formula to a whole new level. It doesn't matter whether you've completed the course or are just getting started - you'll learn how to take your skills and your knowledge deeper, how to think about your business bigger, and how to execute your launches even more effectively and on a much grander scale! Most importantly… by the time you return home, you’ll have your entire launch mapped out… down to your avatar, your offer, what to put in your Prelaunch Content, and more.

Make key connections: Virtually every one of my joint venture partnerships (and certainly my most valuable ones) were forged at live events - and have been responsible for millions of dollars in profits to my business. You'll meet potential affiliates, JV partners, mastermind partners, new friends, content partners, employees, contractors... you name it. Life-changing connections happen here every single year… the opportunities are everywhere.

Plus, lots of fun: We also have a heck of a lot of fun at PLF Live. With surprise guest speakers, antics like the monkey toss (yep, that actually happened one year!) and all the other fun antics that we put on for you - it's the perfect opportunity to cut loose, leave your routine behind, and have an awesome time!

Frequently Asked Questions

This isn’t just a live overview of what’s inside the Product Launch Formula program. It’s a hands-on workshop, where we’ll spend 3 days planning out your next launch. 

If you’ve been working your way through PLF but haven’t launched (it’s totally OK… you’re not alone!) or if you’re trying to solidify your offer or your launch… PLF Live is the place for you to come to get focused and get your launch plan DONE. 

Plus, you’ll be rubbing elbows with folks who are everywhere on the launch spectrum! Some folks will be brand new, and some have done multiple million-dollar launches. It’s the perfect place to network and get ideas and inspiration for your next (or even your first) launch.

We’ll also have a few opportunities for you to ask questions, either in the event room or one-on-one with my Launch Club coaches. 

We might not get to ALL the questions, but often you get answers to questions you didn’t even know you had just by listening to everyone else during the event.

Here it is in a nutshell: we get your launch plan done and we make a little magic. 

That may sound a little silly, but hear me out…

There’s nothing like PLF Live, and that’s because I’ve had a lot of practice at it. Our first PLF Live was in 2010, and we’ve done it every year since then (and there was even one year we did it twice!). 

Bottom line, I’ve spent a lot of time and effort intentionally creating a warm and welcoming environment - and I’m backed up by my amazing team. 

And then there’s my amazing Launch Club community - they’ll be there in full force, and you won’t find a warmer and more welcoming group of people anywhere in the business world. Many of them have been part of my community for years, and they’ve done some amazing launches. These are people you’ll want to get to know. 

So between my team and my Launch Club members, it can almost be a family-like feeling - but it’s a super cool, welcoming, friendly kind of family - the type you want to be part of.

It can get pretty high energy at the start of each session… and the reason for that is simple. There’s nothing more boring or unmotivating than sitting in a room for 3 days being talked at or lectured to.

You’re going to be around nearly a thousand people who are working on their launches and who speak your language. It’s hard to not to be inspired at PLF Live. And many of those people are potential sources of ideas and inspiration, potential mastermind members or JV partners. 

Bottom line - we get a lot of work done in just 3 days, and we have a lot of fun doing it. And as long as you bring your “A game” (I know I’m bringing mine), then together we’re gonna make some downright magical things happen.

When I first learned about having an online business, it sounded amazing… but I couldn’t figure out what I could possibly sell. 

I lay in bed every night tossing and turning... trying to figure it out. And the crazy thing is that the answer was right in front of me the entire time! Over the years I’ve learned I’m not the only one who was in that position. 

At PLF Live, we’re going to short-circuit the entire process. I don’t want to have any spoilers here, but I’ve seen it over and over…

This is the perfect environment to either take a vague idea and make it crystal clear or come up with an even better idea. 

Bottom line, you’re going to be immersed in an idea-generating machine for 3 days - and you will be shocked at the clarity and focus you have by Sunday evening.

PLF Live is for you whether you’re starting out or you’re a seasoned launch pro. 

There will be people in the audience who have done multiple six-figure and even seven-figure launches.

PLF Live is structured to meet you where you’re at… and you’re going to be working on your launch and constantly finding new distinctions and upgrades, whether it’s your first launch or your tenth.


The only way you won’t is if you sit there doodling in your Launch Workbook... or making paper airplanes... or texting the cousin you haven’t talked to in awhile because you saw someone across the room that looked like them…

But assuming you’re as serious as I am about getting your next launch planned, then yes, you will 1,000% get your launch plan done.

When you come to PLF Live, you’ll leave with your complete, personalized launch plan, ready to make the magic happen. I think you’ll be amazed at what you can achieve with 3 days of focus.

PLF Live is not the typical “speaker parade” where folks who make a living on the speaking circuit take turns pitching.

This is me on stage for 3 days, teaching my heart out. Because I want to get you launched… period, end of story.

Full disclosure: I will spend a very small amount of time at the event telling you about my Launch Club coaching group. I only open registration for Launch Club twice a year, and PLF Live is one of those times. If you’re interested in joining me in Launch Club, this will be the place to do it.

Believe it or not, I’m an introvert too - so my team and I go out of our way to make sure this is an introvert-friendly event. 

This means you’ll have lots of fellow introverts there! We’re gonna rule the world some day.  :-)

Seriously, I know going to big events can sometimes feel a little overwhelming. And that’s why we schedule breaks throughout the day to do a dozen other little things to make everyone feel comfortable.

And make no mistake… this event is a great place to meet like-minded people. The people I’ve met at live events I’ve gone to over the years have absolutely changed the trajectory of my career and my life - and PLF Live is most definitely a big community of amazing people.

While you’re at the event, you’ll be working on your launch plan right in your personal Launch Workbook. And you’re going to take this workbook home with you - it’s all on paper. That way you can start implementing your launch fast… like, the day you arrive home from the event.

I do two big live events a year - PLF Live and LaunchCon. They are very different events, and you should come to both of them.  :-)

At PLF Live, I’m going to spend 3 days walking you through your first (or next) big launch. We’re going to work on the core launch process and get your launch all planned out. You’ll have a Launch Workbook to create your launch plan in. 

And when the event is over, you’ll be ready to start working on your launch plan right away. Bottom line, the event is designed with one focus - to get your launch planned out so can hit the ground running and knock things out of the park the moment you get home.

LaunchCon is very different… where PLF Live is about the core Product Launch Formula process and you putting it into action in your business, LaunchCon is all about teaching you the latest cutting edge launch strategies and tactics. 

At LaunchCon, I bring in some of my top students from my Launch Club coaching group and my Platinum Plus mastermind group to share the latest on what’s working in the launch world right now… and in the next 18 months. We’re not just talking theory… these are real-world, cutting-edge strategies and tactics that can help take your launches (and your business) to the next level. 

Bottom line: LaunchCon and PLF Live are two totally different (but complementary) events. And of course I think you’re gonna get a ton of value out of joining me at both.  :-) 

If you’re not sure where to start, or if you haven’t yet done a launch… PLF Live is going to feel like coming home.

I actually think you can’t afford not to come. Think about it… how long have you been dreaming about doing something bigger?

In just 3 days, you’ll bust through anything that’s been holding you back from getting your launch plan DONE. We’ve even had people launch or film prelaunch videos while still on site. I don’t think you’ll find a more focused, productive, or encouraging environment.

Money loves speed and action. And there’s no better place to take massive action than PLF Live. I look forward to seeing you there.