Walk in with Just an Idea, Walk out with Your Next (or First) Big Launch Done

What’s the difference between the online entrepreneurs that you see having big-time success… and everyone else on the sidelines watching and wishing?

It’s this simple – the successful ones are the people who actually brought their idea to market. In other words, they launched.

The one thing standing between you and the income you want, the impact you want, the business you want… is a successful launch. You need to get your product or your service to market. You need to get LAUNCHED.

And getting people launched is what my entire career is about.

This is what I’ve learned over all these years - the reality is that if you’re going to launch… you need a real-world launch plan backed up with the strategies and tactics that have been tested in thousands of launches…

That’s what I’ve got for you with my Product Launch Formula Live.

I’m Jeff Walker… and for the first time in over a decade, I’m opening up my PLF Live to the general public...

A Crazy Promise… Fulfilled

The promise of “PLF Live” is that you walk in the door with an idea for a product or a service - and three days later you walk out with your complete (and customized) “launch plan.”

When you get to the event we’ll hand you your personal “Launch Workbook” - and then during the next three days I’ll personally walk you through filling in your launch plan in that very book.

This is important, and it’s what makes PLF Live different – this workshop isn’t about theory, it’s not a parade of speakers coming across the stage, and it’s not a bunch of lectures. That would make it just another seminar – and then PLF Live wouldn’t be getting the results it’s gotten.

PLF Live is a WORKSHOP led personally by me - I’ll be there with you, guiding you as you script out your launch. You’ll leave with your offer nailed down, with a deeper knowledge of your customer avatar than you’ve ever had, with your launch scripts ready. We’ve even had some people so stoked to get home and launch that they shot their first video on site, while they were at the workshop.

Since you’re on this page, you probably know a bit about Product Launch Formula and my work. And you probably know that there is no marketing system or formula in the online industry that’s gotten more results than Product Launch Formula. In fact, my students and clients have done over a BILLION dollars in launches.

Up until now… the only way to get into my PLF Live event is by joining my high-end Product Launch Formula coaching program.

HOWEVER… this year I’m shaking things up a bit, and I’ve set aside a small number of seats for the general public - which is why you’re reading this right now.

This Is Where You’ll Actually Get Your Launch Done

This is the deal - if you show up at PLF Live, then the only way you WON’T get your launch done is if you sit there with your eyes closed and your fingers in your ears.

To my knowledge PLF Live is the longest running industry event - we did the first one in 2007, and we started doing them every year in 2010. And there’s a reason we get 800 to 1,000 people every year… it’s because PLF Live gets results.

And whether this is your first launch that you’re planning, or your tenth - the launches that have been created at PLF Live have literally been responsible for tens of millions of dollars in revenue. All created right in the room at PLF Live.

So… if you’re looking to get your first product or service launched… or maybe you’re already launched and you’re looking to uplevel your results…

PLF Live is the place for you. It’s the place to GET YOUR LAUNCH DONE.

The Haves and the Have-Nots

It’s been over 20 years since I started my first online business. And I started teaching PLF way back in 2005… in that time I’ve met thousands of people who have succeeded or failed in their online business. And I often think about what the difference is - why do equally smart, equally talented, equally hard working people have such huge differences in their level of success?

Well, I can’t say there is any one factor, but I have noticed one super strong correlation - it’s like the haves and the have-nots. The people who attend live events have a huge advantage over the people who are sitting at home, trying to make it on their own. This is one of the most stark differences I’ve seen between the haves and the have-nots.

I think there are three main reasons for this…

The first is learning (and doing) in an immersive, distraction-free environment… at PLF Live you’ll be learning directly from me. But you’re not just learning - you’ll be doing… and you’ll be creating your launch while you’re in a room full of people who are going through the same process.

The second reason is networking… at PLF Live the person seated next to you could be the big affiliate partner you’re looking for, or they might become your mastermind partner or your content partner. And remember, at PLF Live you’ll be around your tribe… the people who are doing launches. The people who speak your language.

The third reason is inspiration. That might not sound like a big deal - but the thing to realize in this business is no one does it alone. You’ll meet people who might be just a few steps ahead of you on the path. There will be people in the room who have done launches, who have done six-figure launches, and who have done “million dollar” launches. At PLF Live you’ll see they are no different from you… they just started sooner, and you just need to follow their path.

So here’s the thing about live events - you have to pick the right one. You want to be at content-driven events that are led by people who are teaching from experience. At PLF Live, it’s me on stage the entire time… leading you through the creation of your launch. And there’s no really humble way to say this, but there is simply no one in the industry with more experience than me.

And it’s a testament to PLF Live that there will be people in the room who have million dollar businesses… and they’ve been to five or more PLF Live events… and they keep coming back. And they do it for one reason - because they keep getting results.

Why I’m Doing This…

So this is the deal… my events are always super high-end. I’ve done events that cost $5,000, $10,000, even $25,000. And normally the only people who are even invited to PLF Live are members of my $2,000 coaching program...

But this year I want to do a little experiment and bring in some members of the general public - and that’s why I’m explaining all this to you. I’ve set aside a small number of seats that are available for only $2000.

So you might wonder why I’m doing this… well, since day one, my business has been built on the success of my students. I have a business built on success stories - and I want you to be my next success story…

And I know the best way to get you launched is to get you in a room with me in a completely immersive environment, surrounded by the superstars of the PLF world… and to coach you through the process. So that’s why I decided to open up a few seats to the general public.

The Fine Print “Gotchas”

Now there are three gotchas… here’s the fine print:

First, there’s only a small number of these seats available for $2,000. Most of the spots in the workshop are already taken up by my high-end PLF coaching students. You need to act now because I can’t guarantee that you’ll get one of these “at large” spots.

Second, you have to travel to the event in Phoenix, Arizona, USA… and I’ll tell you, each year we have people from more than 40 countries make the trip to PLF Live. The odds are that no matter how far away you are, there are people who are going to travel farther than you.

Third, it might push your comfort zone. Maybe you’re an introvert like me… and you’re not used to being at a big workshop like this. Well, because I’m an introvert, I make this an “introvert friendly” zone. I know how to create a warm, inclusive environment… and you’re going to be incredibly welcomed. (And if you’re an extrovert, you’re going to love this event!)

So here’s the question… would you trade three days to get your launch completely planned? Would you trade three days to make the connections and get the inspiration you need to get yourself launched? Would you trade three days to finally have your big launch?

You’re just this one PLF Live away from your big launch.   

Now just click the button below and reserve your spot.Join me at PLF Live and get your launch done…

IMPORTANT EVENT DETAILS: The PLF Live workshop is in Phoenix, Arizona, USA (airport code: PHX). The dates are April 5, 6 and 7… the days are long, so you should plan to arrive the day before and leave the day after.

CANCELLATION POLICY: If you cancel more than two weeks before the event, we’ll happily give you a full refund. Once it’s within two weeks, you can postpone your ticket until next year.





Come early and stay late! This is the perfect time of year to vacation in Phoenix!

Hotel Hotel

If You Want to Launch, Here’s Why PLF Live 2019 is the
“Must Attend” Event of the Year

WHO YOU’LL HANG OUT WITH: The mindset and confidence you pick up from the people you get to rub shoulders with at a PLF Live workshop is second to none. NOTHING boosts your confidence like bumping into an excited, revved-up-and-ready-to-rock online business owner who's got some launches under their belt. It's like flipping a switch in your head from doubt and uncertainty to "Wow, I can do this!" Plus, if you’ve been putting off your launch, you’ll be surrounded by people who can push you to finally get it done!

WHERE THEY COME FROM: You'll meet people in the PLF community from over 40 different countries in all different kinds of markets and niches -- including Australia, Austria, Barbados, Belgium, Canada, Cayman Islands, Costa Rica, Denmark, Estonia, Finland, France, Germany, Ghana, Hungary, Iceland, India, Indonesia, Italy, Japan, Kuwait, Malaysia, Malta, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Russia, Scotland, Serbia, Singapore, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, United Kingdom, and United Arab Emirates... just to name a few.

WHAT YOU’LL LEARN: The PLF Live workshop will take your understanding of online launches to a whole new level. You'll learn how to take your skills and your knowledge deeper, how to think about your business bigger, and how to execute your launches effectively and on a much grander scale! Most importantly, by the time you return home, you’ll have your entire launch mapped out… down to your avatar, your offer, what to do leading up to your launch, and more.

MAKE KEY CONNECTIONS: Virtually every one of my joint venture partnerships (and certainly my most valuable ones) were forged at live events — and have been responsible for millions of dollars in profits to my business. You'll meet potential affiliates, JV partners, mastermind partners, new friends, content partners, employees, contractors... you name it. Life-changing connections happen here every single year… the opportunities are everywhere.

PLUS, LOTS OF FUN: We also have a heck of a lot of fun at PLF Live. With surprise guest speakers, antics like the monkey toss (yep, that actually happened one year!) and all the other fun antics that we put on for you - it's the perfect opportunity to cut loose, leave your routine behind, and have an awesome time!