PLF Live 2019

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PLF Live is the Most Amazing Live Workshop in the Industry - and YOU’VE ALREADY PAID FOR IT. The Only Thing You Need to Do Is Show Up...

The promise of “PLF Live” is that you walk in the door with an idea for a product or a service - and three days later you walk out with a complete launch plan.

When you get to the event we’ll hand you your “Launch Workbook” - and then during the next three days I’ll personally walk you through filling in your launch plan in that very book.

This is important, and it’s what makes PLF Live different – this workshop isn’t about theory, it’s not a parade of speakers coming across the stage, and it’s not a bunch of lectures. That would make it just another seminar – and then PLF Live wouldn’t be getting the results it’s gotten.

PLF Live is a WORKSHOP led personally by me - I’ll be there with you, working with you to script out your launch. You will leave with your launch scripts ready, with your complete launch offer nailed down, and with complete knowledge of your customer avatar… We’ve even had some people so stoked to get home and launch that they shot their first video on site while they were at the workshop.

And whether this is your first launch that you’re planning - or your tenth, the launches that have been created at PLF Live have literally been responsible for tens of millions of dollars in revenue. All created right in the room at PLF Live.

Walk in with Just an Idea, Walk out with Your Next (or First) Big Launch Done

Now I want to be clear - this is a live, in-person, three-day event. I’ll be there face-to-face with you and hundreds of other PLF Owners, leading you step-by-step through your full launch plan. This isn’t a Facebook Live, it’s not live streaming, it’s not Instagram - we’re all together live and in-person. And the amount of work we’ll get done on your launch will shock you…

In my opinion, PLF Live is the most amazing live workshop in the industry… and when you registered for Product Launch Formula, you qualified for a free ticket.

Here’s another way to think about it – this is the best workshop in the industry… and YOU HAVE ALREADY PAID for it. The only thing you need to do is show up...

You signed up for Product Launch Formula… so we both know that you want to launch. And no matter where you are in the course - maybe you’ve watched every video twice and done every exercise, or maybe you’re still working through it, or maybe you got stalled or sidetracked in the process, or maybe you haven’t even gotten started…

No matter where you are - PLF Live is where we create the entire blueprint for your launch.

Would You Trade Three Days for a Complete (and Customized) 6-Figure or 7-Figure Launch Plan?

This is the deal - if you show up at PLF Live, then the only way you WON’T get your launch done is if you sit there with your eyes closed and your fingers in your ears.

Just look at our track record - to my knowledge PLF Live is the longest running event in the industry… we started in 2010 and we’ve been doing it every year since. We even had one year where we did it twice because of the demand. And there’s a reason that we get 800 to 1,000 people every year… it’s because PLF Live gets results.

And remember… you don’t have to buy a ticket. You already get one, simply by being a PLF Owner. And you also get a guest ticket for a business partner, spouse or even a friend… that’s my gift to you. You just need to show up.

HOWEVER, you do need to register your seat, because space in the room is limited – it can only hold so many people.

So… if you bought Product Launch Formula and got sidetracked and didn’t do anything with it yet.... or if you upgraded to the latest PLF and keep thinking, “some day,” but you still haven’t launched… or if you’ve already launched and you’re looking to uplevel your results…

No matter what - PLF Live is the place for you. It’s the place to GET YOUR LAUNCH DONE.

The Haves and the Have-Nots

It’s been over 20 years since I started my first online business. And I started teaching PLF way back in 2005… in that time I’ve met thousands of people who have succeeded or failed in their online business. And I often think about what the difference is - why do equally smart, equally talented, equally hard working people have such huge differences in their level of success?

Well, I can’t say there is any one factor, but I have noticed one super strong correlation - it’s like the haves and the have-nots. The people who attend live events have a huge advantage over the people who are sitting at home, trying to make it on their own. This is one of the most stark differences I’ve seen between the haves and the have-nots.

I think there are three main reasons for this…

The first is learning (and doing) in an immersive, distraction-free environment… at PLF Live you’ll be learning directly from me. But you’re not just learning - you’ll be doing… and you’ll be creating your launch while you’re in a room full of people who are going through the same process.

The second reason is networking… at PLF Live the person seated next to you could be the big affiliate partner you’re looking for, or they might become your mastermind partner or your content partner. And remember, at PLF Live you’ll be around your tribe… the people who are doing launches. The people who speak your language.

The third reason is inspiration. That might not sound like a big deal - but the thing to realize in this business is no one does it alone. You’ll meet people who might be just a few steps ahead of you on the path. There will be people in the room who have done launches, who have done six-figure launches, and who have done “million dollar” launches. At PLF Live you’ll see they are no different from you… they just started sooner, and you just need to follow their path.

So here’s the thing about live events - you have to pick the right one. You want to be at content-driven events that are led by people who are teaching from experience. At PLF Live, it’s me on stage the entire time… leading you through the creation of your launch. And there’s no really humble way to say this, but there is simply no one in the industry with more experience than me.

And it’s a testament to PLF Live that there will be people in the room who have million dollar businesses… and they’ve been to five or more PLF Live events… and they keep coming back. And they do it for one reason - because they keep getting results.

My Reason Why…

So this is the deal… when I open up registration to the general public, tickets are going to be $1,000.00.

But you get a free ticket to PLF Live as a bonus – because you’re a Product Launch Formula Owner.

And you can even bring a partner with you.

So you might wonder why I’m giving you two $1,000.00 seats for free. Well, it’s because I want to see you launch. And then launch again. Simply put, the more PLF Owners who get launched, the better it is for you… and for me. Since day one, my business has been built on the success of my PLF Owners.

And I know the best way to get you launched is to get you in a room with me in a completely immersive environment, surrounded by the superstars of the PLF world… and to coach you through the process.

The Fine Print “Gotchas”

Now there are three gotchas… here’s the fine print:

First, there’s a small $100 registration fee. This is basically so I know you’re serious and I can hold a seat for you.

Second, you have to travel to the event… and I’ll tell you, each year we have people from more than 40 countries make the trip to PLF Live. The odds are that no matter how far away you are, there are people who are going to travel farther than you.

Third, it might push you outside your comfort zone. Maybe you’re an introvert like me… and you’re not used to being at a big workshop like this. Well, because I’m an introvert, I make this an “introvert friendly” zone. I know how to create a warm, inclusive environment… and you’re going to be incredibly welcomed. (And if you’re an extrovert, you’re going to love this event!)

So here’s the question… would you trade three days to get your launch completely planned? Would you trade three days to make the connections and get the inspiration you need to get yourself launched? Would you trade three days to finally have your big launch?

You’re just this one PLF Live away from your big launch. You’ve already got the ticket.

Click below to join me at PLF Live and get your launch done…

IMPORTANT EVENT DETAILS: The PLF Live workshop is in Phoenix, Arizona, USA (airport code: PHX). The dates are April 5, 6, and 7… the days are long, so you should plan to arrive the day before and leave the day after.





Come early and stay late! This is the perfect time of year to vacation in Phoenix!

Hotel Hotel

Here's Why PLF Live 2019 Is The “Must Attend”
Event of the Year for PLF Owners

WHO YOU’LL HANG OUT WITH: The mindset and confidence you pick up from the people you get to rub shoulders with at a PLF Live workshop is second to none. NOTHING boosts your confidence like bumping into an excited, revved-up-and-ready-to-rock online business owner who's got some launches under their belt. It's like flipping a switch in your head from doubt and uncertainty to "Wow, I can do this!" Plus, if you’ve been putting off your launch, you’ll be surrounded by people who can push you to finally get it done!

WHERE THEY COME FROM: You'll meet people in the PLF community from over 40 different countries in all different kinds of markets and niches -- including Australia, Austria, Barbados, Belgium, Canada, Cayman Islands, Costa Rica, Denmark, Estonia, Finland, France, Germany, Ghana, Hungary, Iceland, India, Indonesia, Italy, Japan, Kuwait, Malaysia, Malta, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Russia, Scotland, Serbia, Singapore, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, United Kingdom, and United Arab Emirates... just to name a few.

WHAT YOU’LL LEARN: The PLF Live workshop will take your understanding of PLF and the Business Launch Formula to a whole new level. It doesn't matter whether you've completed the course or are just getting started — you'll learn how to take your skills and your knowledge deeper, how to think about your business bigger, and how to execute your launches even more effectively and on a much grander scale! Most importantly… by the time you return home, you’ll have your entire launch mapped out… down to your avatar, your offer, what to put in your Prelaunch Content, and more.

MAKE KEY CONNECTIONS: Virtually every one of my joint venture partnerships (and certainly my most valuable ones) were forged at live events — and have been responsible for millions of dollars in profits to my business. You'll meet potential affiliates, JV partners, mastermind partners, new friends, content partners, employees, contractors... you name it. Life-changing connections happen here every single year… the opportunities are everywhere.

PLUS, LOTS OF FUN: We also have a heck of a lot of fun at PLF Live. With surprise guest speakers, antics like the monkey toss (yep, that actually happened one year!) and all the other fun antics that we put on for you - it's the perfect opportunity to cut loose, leave your routine behind, and have an awesome time!