FREE video Case study

Case Study: The Ring Launch - how to a pay for an engagement ring with a product launch...

Last fall Chet Womach had a major purchase to make - a wedding ring... so why not use a product launch to pay for it? And that was just the start...

After his "Wedding Ring Launch" last fall, he followed up with another launch this past spring that did more than $74,000.00 in one week. And both of these launches were in a "hobby niche" that had nothing to do with making money or the "Internet marketing" niche...

Watch this video to learn how Chet pulled this off, how he tripled his results from his first launch to his second launch, how he achieved "pricing power" and was able to raise his prices... and you will even get a glimpse of that wedding ring!

CLICK HERE to get more details about Product Launch Formula

 

Case Study Quick Facts: Ring Launch

Case Study Name: The Ring Launch

Who: Chet Womach

Niche: A hobby niche, exact niche undisclosed

First Launch Total Sales: $17,000.00

Second Launch Total Sales: $74,000.00

Additional Facts:

- First launch paid for his engagement ring to his fiance (now wife) Sally. Second launch should pay for an around the world trip for his first anniversary. :-)

- Chet says that by using a coordinated product launch, he has been able to dramatically raise his prices. His second launch had a price point of $197, when the highest price he had ever sold at before was $97.

- During his second launch, he sold 16 units in the first 15 minutes (that is $2,995.00 in sales) and 191 units in the first 24 hours (that is $37,627.00 in sales).

- Both of these launches were in a "hobby" niche - they were NOT in the "Internet Marketing" niche.

- KEY POINT: Chet's first launch was based entirely on the presentation that is included on the DVD in Product Launch Formula. He did NOT have my entire course yet - it wasn't available at that time. For the SECOND launch, he had my entire course... and his results improved from $17k to $74k. That is an improvement of 435%.

- According to Chet, these tactics work great in small niches, because those markets have never been exposed to Product Launch Formula techniques.

- His next launch will be for a continuity product (a monthly subscription service) in the $25 a month range. Chet is already deep into the planning for this launch.

- Congratulations Chet... great job! Let me know when you do that launch for your monthly subscription product!!

CLICK HERE to get more details about Product Launch Formula

 

Hi... this is Jeff Walker.

A few notes about this case study...

Chet Womach is another Product Launch Formula success story...

I love the way he used a launch to pay for a big ticket purchase (his wife Sally's engagement ring). That is an inspiring story.

And I really REALLY love the way he turned around and did ANOTHER launch just a few months later... and he did more than four times better the second time around.

That is a common theme whenever I interview a Product Launch Formula Owner - after they do one launch, they already have two or three more planned!

Yet Another "Hidden Launch"...

Nearly every day there is another Product Launch Formula launch in some niche or the other - and even though you never hear about the vast majority of those launches... they are driving big sales, building large lists, and giving a turbo-shot of INSTANT MOMENTUM into those businesses.

Most people hear about the big "Internet Marketing" launches... but they never hear about all the launches in all kinds of different niches... there is no way you can, there are just too many little niches.

However, I am constantly hearing back from my Product Launch Formula Owners with their success stories in all those little niches... which is why I can pass along these case studies to you.

Here is a fact many people just plain miss...

These launch techniques actually work BETTER in niches other than Internet Marketing.

There is a simple reason for this - the techniques are brand new (or nearly brand new) in those niches. Those markets have never seen any of these launch strategies, and the people in those markets never know what hit them.

If you are selling in a niche market, and you want to create instant momentum with a new product... or you have an existing product that you want to RE-LAUNCH, then Product Launch Formula is a no-brainer.

Buy it, do your launch... and get ready for these kinds of results...

CLICK HERE to get more details about Product Launch Formula

 

best regards,
Jeff Walker

PS: Sometimes I hear people say "that stuff won't work in my market" or "that won't work with my business." Well, those folks are dead wrong. The Product Launch Formula works because it is based on underlying mental-triggers that are present in everyone's brains... no matter what the niche you are selling in. To read more case studies in all different types of markets click here.

 

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