FREE video Case study

Case Study: the Honda Launch - how to go from idea to a brand new Honda car in 36 hours... and generate residual business of more than $200,000.00...

When Ray Edwards went out to dinner with his wife one Saturday night he didn't think it would cost him a new car... but it did.

However, this story has a happy ending... beginning with a Product Launch that paid for a new Honda within 36 hours of the dinner, and ended with more than $200,000 in residual business that followed the launch...

You can get the whole story in this Case Study Video (including why I almost named this one the "Super Bowl Launch".)

Watch this short video (just under five minutes long) to learn how Ray was able to pull this off...

CLICK HERE to get more details about Product Launch Formula

 

Case Study Quick Facts: the Honda Launch

Case Study Name: the Honda Launch

Who: Ray Edwards

Niche: Copywriting.

Product: Copywriting services.

Total launch sales: Initial sales of more than $20,000.00. Follow up sales of more than $200,000.00 and counting.

Additional Facts:

- Ray went from the need on Saturday night to the launch on Sunday morning to being sold out on Monday morning. He went and bought the car on Monday!

- This launch was modeled off the "Quick Launch" that I present in Product Launch Formula. The first thing Ray did when he was planning his launch was pull out the swipe file included in Product Launch Formula.

- Ray's launch STARTED on Super Bowl Sunday, which is NOT considered a very good day for promotions. Nevertheless, he was completely sold out within 24 hours... this shows the power of the Product Launch techniques.

- Many people wonder whether product launches work for selling services. Well this Case Study is your definitive answer - Ray was selling a service and the launch worked like gangbusters.

- This was NOT a launch of a new product. This was actually a RE-LAUNCH. You can use these techniques for products that you have already been selling every day of the week.

- ONE MORE THING: This launch actually BUILT Ray's relationship with his list... which is why he keeps generating additional business even months after the launch.

- Congratulations Ray, let me know about your next launch!

CLICK HERE to get more details about Product Launch Formula

 

Hi... this is Jeff Walker.

A few notes about this case study...

Ray Edwards is yet another Product Launch Formula success story... and this is another case a of "cash on demand" launch.

This is a great Case Study, because it shows what can be on very short notice. I have shown you many Case Studies where people started without a list - however, this is a launch that would be difficult to do if you didn't have your own list.

HOWEVER, it shows what can be done if you have even a very small list and you have a sudden need for a pile of money. To think that you can go from need to idea to a new Honda car in 36 hours is simply stunning. In fact, it would be hard to believe if I hadn't done it myself before, and I hadn't seen so many of my students do similar things. The bottom line is that this type of thing is very doable, and you don't need to be some super marketing ninja to do it...

Yet Another "Hidden Launch"...

Nearly every day there is another Product Launch Formula launch in some niche or the other - and even though you never hear about the vast majority of those launches... they are driving big sales, building large lists, and giving a turbo-shot of INSTANT MOMENTUM into those businesses.

Most people hear about the big "Internet Marketing" launches... but they never hear about all the launches in all kinds of different niches... there is no way you can, there are just too many little niches.

However, I am constantly hearing back from my Product Launch Formula Owners with their success stories in all those little niches... which is why I can pass along these case studies to you.

Here is a fact many people just plain miss...

These launch techniques actually work BETTER in niches other than Internet Marketing.

There is a simple reason for this - the techniques are brand new (or nearly brand new) in those niches. Those markets have never seen any of these launch strategies, and the people in those markets never know what hit them.

If you are selling in a niche market, and you want to create instant momentum with a new product... or you have an existing product that you want to RE-LAUNCH, then Product Launch Formula is a no-brainer.

Buy it, do your launch... and get ready for these kinds of results...

CLICK HERE to get more details about Product Launch Formula

 

best regards,
Jeff Walker

PS: Sometimes I hear people from people who think you need to have a big list, or that you need to do some big long drawn-out launch. Well, the short answer is that you don't need to do a big list, and you can do a super-short launch and still have deadly effective results. To read more case studies in all different types of markets click here.

 

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