FREE video Case study

Case Study: Hobby Launch - how to do a $30,000 product launch with a $37 ebook in a hobby niche...

A marketing newbie, a $37 ebook, and a product launch adds up to an opening day of $11,800.00 and a one week total launch of more than $30,000.00.

Watch this video (just under eight minutes in length) to get the real inside scoop on this very successful launch...

CLICK HERE to get more details about Product Launch Formula

 

Case Study Quick Facts: Hobby Launch

Case Study Name: Hobby Launch

Who: Randy Pryor

Niche: Exact niche undisclosed, but it's similar to crochet.

Product: $37 ebook, digitally delivered.

First day sales: $11,800

Total launch sales: more than $30,000.00 in one week.

Additional Facts:

- Randy is a newbie, but he has been studying marketing diligently. He purchased Product Launch Formula on October 21st, 2005.

- Simpler is better, follow the formula (watch the video for the full explanation on this).

- Randy followed the Product Launch Formula verbatim, including the checklists. Much of the emails he sent and the blog posts were taken from the swipe files included in Product Launch Formula.

- Almost 100% of the comments posted on the launch blog were positive.

- The launch increased Randy's relationship with his list (and he now knows exactly what to launch next).

- The market "responded as it was supposed to" (watch the video for the full explanation on this).

- Randy has two more product launches planned (he says "I would be an idiot not to use Product Launch Formula").

CLICK HERE to get more details about Product Launch Formula

 

Hi... this is Jeff Walker.

A few notes about this case study...

I have been in business online for nearly 10 years. And no matter how good you think a product is before you release it... well, the proof is in the pudding.

You have to wait and see what kind of results your clients and customers really get once the product is out "in the wild".

I am not talking about all your friends that you send a copy to (and who also get some personal coaching along the way) - I am talking about people who you don't know, who buy your product and put it through a real world test.

So a couple of months ago when I went to a conference, I started to run into people who had bought my Product Launch Formula... and I was very interested to hear what those people had done with my course...

And The Results... Amazing!

The results were gratifying, to say the least. In fact, I think the word "amazing" is overused these days... but it really is the best word to describe the success stories that I heard.

Randy Pryor is one of those stories. Check this out...

He is a relative newbie with a $37 digital product, and he is selling into a hobby niche similar to crochet. And all he did was put together a $30,000.00 launch!

No high-priced product.

No "Internet Marketing" niche.

A relatively small list that he "built from scratch".

No JV partners or affiliates.

All he did was follow the Formula and bingo... instant sales, instant success, instant momentum.

All I can say is this: Congratulations Randy, I can't wait to hear about your next launch!!

CLICK HERE to get more details about Product Launch Formula

 

best regards,
Jeff Walker

PS: Sometimes I hear people say "that stuff won't work in my market" or "that won't work with my business." Well, those folks are dead wrong. The Product Launch Formula works because it is based on underlying mental-triggers that are present in everyone's brains... no matter what the niche you are selling in. To read more case studies in all different types of markets click here.

 

 

 

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