FREE video Case study

Case Study: the Soccer Launch - almost $10,000.00 from teaching kids how to play soccer in the street...

Watch this short video (just under five minutes long) to learn how Neil Stafford used his launch to sell his product AND add a bunch of people to his membership website...

CLICK HERE to get more details about Product Launch Formula

 

Case Study Quick Facts: the Soccer Launch

Case Study Name: the Soccer Launch

Who: Neil Stafford

Niche: Youth Soccer

Product: "Street Soccer Essentials" - a DVD that teaches parents and coaches of youth soccer players.

Total launch sales: almost $10,000.00 (5,000 British Pounds) in DVD sales, plus additional sales for Neil's membership site at $30 per month.

Additional Facts:

- Neil had an already existing paid member site. This launch was for both the people in the paid member site as well as the people on his prospect list.

- Even though this product was NOT for the member site (it was for a standalone DVD), it generated so much excitement that lots of prospects joined the member site as paying members.

- The launch created lots of HAPPY BUYERS. There was so much interaction on the member site that the discussion helped spur greater consumption of the DVD. This reinforced people's buying decisions... and it's money in the bank for the next launch.

- This was NOT a "make money" product. It was not a high-priced product. It was not an Internet marketing product. It was aimed at soccer moms and dads.

- Neil's customers were so excited, they are already helping Neil define his next products (and product launches).

- ONE MORE THING: Neil has also used Product Launch Formula techniques in other niches... he says he wouldn't dream of releasing a product any other way.

- Congratulations Neil, let me know when you do your next launch!

CLICK HERE to get more details about Product Launch Formula

 

Hi... this is Jeff Walker.

A few notes about this case study...

Neil Stafford is another Product Launch Formula success story... and this is a great example of using a launch to create residual benefits in other areas of the business.

The launch was very successful - almost $10,000.00 in sales in a week's time. But it also generated sales for the membership site... PLUS additional excitement and community in the member site.

This is a great Case Study, because it shows what can be done with a low-priced physical product, and what can be done without any promotional partners.

The results were really powerful - any time you release a SINGLE DVD and make a nearly instant $10,000, you are doing something special. When you add in the residual benefits of a lot of excitement in the member site AND a bunch of new members... well you have a powerful formula.

Yet Another "Hidden Launch"...

Nearly every day there is another Product Launch Formula launch in some niche or the other - and even though you never hear about the vast majority of those launches... they are driving big sales, building large lists, and giving a turbo-shot of INSTANT MOMENTUM into those businesses.

Most people hear about the big "Internet Marketing" launches... but they never hear about all the launches in all kinds of different niches... there is no way you can, there are just too many little niches.

However, I am constantly hearing back from my Product Launch Formula Owners with their success stories in all those little niches... which is why I can pass along these case studies to you.

Here is a fact many people just plain miss...

These launch techniques actually work BETTER in niches other than Internet Marketing.

There is a simple reason for this - the techniques are brand new (or nearly brand new) in those niches. Those markets have never seen any of these launch strategies, and the people in those markets never know what hit them.

If you are selling in a niche market, and you want to create instant momentum with a new product... or you have an existing product that you want to RE-LAUNCH, then Product Launch Formula is a no-brainer.

Buy it, do your launch... and get ready for these kinds of results...

CLICK HERE to get more details about Product Launch Formula

 

best regards,
Jeff Walker

PS: Sometimes I hear people from people who think you need to have an expensive product to do a product launch, or that you need to be in a "make-money" niche. Well, as you can see from this Case Study... that just isn't the case. To see more case studies in all different types of markets click here.

 

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