FREE video Case study

Case Study: the Offline Launch - how to start with no list and use offline techniques to build an online launch - and pull in a cool $2 million...

Martin Howey just did a launch that generated $2 million in sales (and he has a waiting list worth another $720k as soon as he relaunches)... and it all started WITH NO LIST.

How did he pull it off? By starting OFFLINE and purchasing a direct mail list. The total cost to purchase the mailing list and send the direct mail was approximately $12k.

The result was truly breathtaking... a complete sell-out in just 17 days - and a list of folks just waiting for him to relaunch.

Watch this short video (just over six minutes long) to learn how Martin pulled this off...

CLICK HERE to get more details about Product Launch Formula

 

Case Study Quick Facts: the Offline Launch

Case Study Name: the Offline Launch

Who: Martin Howey

Niche: Business Coaching

Product: A high-priced coaching program for business consultants. The target client makes between $100,000 and $200,000 per year.

Total launch sales: a complete sellout of $2,000,000.00. Waiting list has another $720,000.00 in sales waiting for the relaunch.

Additional Facts:

- Martin's launch started without any list... and he bought an offline list, and sent direct mail to that list. The cost of the list and the direct mail campaign was approximately $12k.

- This launch wasn't for an Internet Marketing product.

- Martin's target client is a "corporate" type person that makes between $100-200k per year. Obviously, these product launch techniques work for all types of people, including high-end corporate people.

- KEY POINT: the $12k investment in an offline marketing campaign generated $2 million in sales. The return on investment was insanely high.

- ONE MORE THING: Martin says that people in the corporate market will respond the same way as anyone else.

- Congratulations Martin, let me know how that relaunch does!

CLICK HERE to get more details about Product Launch Formula

 

Hi... this is Jeff Walker.

A few notes about this case study...

Martin Howey is yet another Product Launch Formula success story... and another one that started with no list.

This is a great Case Study, because it shows what can be done if you go OFFLINE with your launch... or more accurately, what happens when you START our launch offline.

The results were amazing - two million dollars, with another $720k waiting in the wings as soon as Martin releases some more spots in the program. SWEET!

Yet Another "Hidden Launch"...

Nearly every day there is another Product Launch Formula launch in some niche or the other - and even though you never hear about the vast majority of those launches... they are driving big sales, building large lists, and giving a turbo-shot of INSTANT MOMENTUM into those businesses.

Most people hear about the big "Internet Marketing" launches... but they never hear about all the launches in all kinds of different niches... there is no way you can, there are just too many little niches.

However, I am constantly hearing back from my Product Launch Formula Owners with their success stories in all those little niches... which is why I can pass along these case studies to you.

Here is a fact many people just plain miss...

These launch techniques actually work BETTER in niches other than Internet Marketing. And Martin Howey just PROVED that once again.

There is a simple reason for this - the techniques are brand new (or nearly brand new) in those niches. Those markets have never seen any of these launch strategies, and the people in those markets never know what hit them.

If you are selling in a niche market, and you want to create instant momentum with a new product... or you have an existing product that you want to RE-LAUNCH, then Product Launch Formula is a no-brainer.

Buy it, do your launch... and get ready for these kinds of results...

CLICK HERE to get more details about Product Launch Formula

 

best regards,
Jeff Walker

PS: Sometimes I hear people say "that stuff won't work in my market" or "that won't work with my business." Well, those folks are dead wrong. The Product Launch Formula works because it is based on underlying mental-triggers that are present in everyone's brains... no matter what niche you are selling in. To read more case studies in all different types of markets click here.

 

Privacy Notice
Disclaimer | Terms of Service | Earnings Disclaimer