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October 15, 2005

The “Price” Question

Hey everyone,

After being completely inundated by questions about how much Product Launch Formula is going to cost (you can see some of the questions at this link), I decided it’s time to spill the beans.

I put together a video that tells all (plus gives a KEY marketing lesson). Click the link below to see the video:

The “Price” Video

The video might take a few minutes to load. Please be patient… it’s worth it.

- Jeff

28 Responses to “The “Price” Question”

  1. Robert v. Hatch, Jr. said:

    Jeff: The idea is sound. If the price remains out of the “stratosphere” but within a reasonable level to pay you for your efforts it will do very well. the main trick to all of this is to find the correct balance between selling it so cheaply that people think its “junk” from the “get-go” and pricing it out of the reach of everybody except the very well heeld entrepanures. sorry about the typos.

  2. George Sutton said:

    Jeff,
    You’re a Frickin’ Genius. Look, we can all see exactly what you’re doing, but we’re all drooling like Dobermans in front of a broken down meat truck!
    If only all your subscribers could exercise just a little bit of patience, so they could build the story, build the anticipation, keep putting out little tid-bits so people want to order NOW - but they CAN’T!!!! Because the official release is still ‘x’ days away! Awesome!
    I’m still building my product, but when it’s ready - you’ve already taught me MORE than enough to blast my sales through the roof - you can count on my order on October 21 - even though I’ll be on the road - I’ll make it happen somehow!!!!

  3. Rob said:

    Jeff,

    Excellent job. Excellent price. This info. will be not only great for me to use on my launches, but I’ll also be able to share some ideas with my clients on theirs.

    I’ve had a mid-five figure (profit) launch within just 30 days in the past. (Without knowing what I was doing and I no formula to follow) With this I’m sure I’ll turn the five-figure profit launches into six figure profit launches.

    I’m in.

    Rob
    http://www.rhinocopywriting.com

  4. Jonathan Gunson said:

    Jeff

    This looks to be the product Killer App. Seriously thinking of attending.

    Of all the seminars and courses I have reviewed this year and planning to attend (I have to come all the way from New Zealand so I am a real hard sell) this has to be the one.

    I guess that the main feature of this program is related to the ‘Ziegarnik effect’ that Mark Joyner rants about right? i.e Leave the end of the story out to create extreme anticipation.

    I like the sound of it all, and it has been made all the more appealing by the honesty of the $70,000+ sales made by Indian guy Vish who was selling his software for $629! Great.

    In fact I used this same anticipation effcet to sell my own product - a real world book of which I sold over 390,000 copies.

    I even wrote an eBook about it (free)
    Hope it OK to mention this here!

    Jonathan
    http://www.viralalchemy.com

  5. Michelle Stahl said:

    Considering the huge amount of info it looks like is contained in the course, and the price of comparable packages, the price seems fair. Particurally since, as you say, the principles are based on psychology and can be used over and over, in any market. I look forward to order day!

  6. Codrut said:

    Hi Jeff,

    Wow… I’m truly astonished by your preview and the price is ok! Yup, I’m going to get your materials :)

    Just waiting to grab them and TEST the techniques revealed inside asap.

    I guess the KEY here is … listen up folks out there … if you get Jeff products, just one TIP can pay for your investment … I love what I’ve seen so far … and I’m sure his TOP product will create more revenue for anyone getting it and practicing the info.

    Thank you,
    Codrut.

  7. Ken said:

    Jeff:

    You came in with just the price I expected you would considering all the CD’s you are offering us. But with your infinite compassion you then made us a real Bargin deal that we can not refuse to pass up! I predict you are going to break all Sales Records come Oct 21st!

  8. Joel Comm said:

    Jeff, I am thoroughly enjoying watching you roll out this product. And after previewing it myself, I am eagerly sharing it with my members. I have no doubt that Product Launch Formula is going to be the MUST-HAVE course of the year! You’ve obviously poured alot of sweat into the material and the launch, and you deserve the success that is coming your way. Your material is going to make alot of people very wealthy!

    Joel

  9. Chris said:

    Jeff,

    The Product Launch Formula looks awesome. It definitely seems to be original material, and from what you’ve given out for free already, I can only assume that the final release will be more than worth it.

    However, I can’t seem to play the video for any longer than about 7 seconds.

    Is there a way to download it? I’m anxious to see what it costs.

    -Chris

  10. Mitch Baldwin said:

    Hi Jeff,

    Great comments about Vish and what he has done so far. We are expecting even bigger things from him in the future.

    It has been an absolute pleasure to watch a master at work as you roll out your
    http://www.productlaunchformula.com

    I expect it to be knocking at the million+ that John Reese did with Traffic Secrets August 2004.

    We wish you best of luck (even though we know your formula is going to kick some serious butt on friday October 21, 2005).

    Warmly,

    Mitch

  11. Damian said:

    hi Jeff

    We are on holiday from 20-27th Oct - put me down for a copy though Rgds

    Damian

  12. Tiat said:

    Hi Jeff

    Any possibility of a monthly payment over a year?

  13. Ken Germann said:

    Hi Jeff,

    I *knew* you’d save the day! I was afraid that, even given the fact that you ALWAYS overdeliver, that this course might still end up being priced too high, considering the value. It’s like a giant weight off my chest!

    I’m now even MORE (if that’s possible) eagerly awaiting the launch on the 21st.

    Please, tell us that you’ll announce, prior to the 21st, the URL and the TIME of the launch (9am Eastern?).

    Otherwise, I’ll have to be refreshing the page at
    http://productlaunchformula.com AND checking my email
    constantly, starting at 00:01:00 GMT of the 21st! :-)

    Can’t wait! You’re gonna make history that day!

    Ken

  14. Brian Antler said:

    Hi Jeff,
    I would like to tell you that this product launch is something that a lot of people just like me would love to get their hands on but, unfortunately we have trouble just to pay our normal bills. I’ve been trying to get somekind of online marketing going for close to 2 years and have spent way more money than I have made. I’m not sure if I am a sucker or if I am just plain stupid and unlucky but, I am not a quiter and I still have a few more go-rounds left in me. Do you have any suggestions for me and people like me to get something going so that we can afford the price that you are asking (very reasonable I’m sure). This course is probably my meal ticket for years to come (I’m 52) but, I’m afraid it is way out of our league even at the discounted price that you so graciously have posted. Love to hear your comments. Thanks for listening and lots of luck in your launch.
    Brian

  15. Phil Barrett said:

    I am ready for it

  16. Vic Barnes said:

    I still dont know what the price is. Perhaps
    thats the idea?

  17. Willie Crawford said:

    Vic,

    Watch the video from the link at the top of this thread. That’s where he gives the price. Very reasonable. I expected it to be about $500 higher.

    Willie

  18. Joshua Kim said:

    If you divide the payments into 6 months, FAR more people would buy. (I’d buy it too.)

  19. Norm said:

    Hi Jeff
    The reason I think I am qualified to win your Product Launce contest is the following.
    I have been listening to teleconfernece calls, reading all the sales letters, buying products like traffic secrets, article announcer, etc.etc. (I must have spent several thousand already) but as yet I have not found any program to put all the pieces of the puzzle together.I put a post on John Reese;s board with regard to this and there was only one response and that said “It does not exist”. I mean there are so many parts to the whole from actually coming up with a niche market idea, researching it, coming up with a 8,000 word sales letter and then put it in a mini-website, create an email optin page and market that to get email addresses to send the sales letter to, and how do this - with adwords or try to solicit a joint venture with someone with a list and this is just for starters. Then some sort database/autoresponder needs to be found and a series of messages has to be created.
    Then comes the requirement for a merchant account, shop cart, etc. etc.

    I really hope your Product Launch will put all this together in a check list with all the resource references whereby the purchaser will be able to get it all set up and actually be selling product within a short period of time. Maybe 60 days?

    I have been working at it for over an year and it is coming together very slowly, but I really need to see a master plan thay guys like yourself, or Yanik Silver, Armand Morin and many others use to get their products to market quickly.

    Product Launch appears to be the product that will do this job.
    If I am the winner of your product, I am postive I will put it to good work
    Norm

  20. Chris White said:

    Hey, Jeff.

    Got a problem here: After the events of the last couple of weeks, my wife has started to catch me walking around the house babbling about product-launch-this and product-launch-that. Last night, I think I might have mumbled your name in my sleep, so the poor woman is getting really confused.

    Quit toying with my emotions — open up the store and let me at that thing. I’ve seen your work enough to know it would be a bargain at TWICE the price!

    Chris

  21. Yoon Ho Um said:

    Hi Jeff,

    Could you tell us some of the other sites you’ve launched for? Or are there some privacy issues…?

    Is everyone using the same fulfillment house, Michel Fortin, Jeff Walker, etc.?

    John Reese who…?
    Frank Kern, you mean the guy who Paris Hilton keeps calling? ; P(yes, I listened to the call)
    Jason Potash?
    Yanik Silver?
    Who are these guys?!

    Yoon Ho Um?

  22. Patsy Jackson said:

    Hello Jeff,

    Wow! Double Wow!! This is about the best compliment I can give your Product Launch Formula. From all I’ve heard so far, it would be an honor and a privilege to own such a course. I have heard of you before from John Reese and others.

    I’m a 12 hour a day shift worker. Have been for over 30 years. (Almost told my age.LOL) Not quite ready for Social Security yet.LOL It is just as bad as you imagine. The good side of this is, I can take early plant retirement in January.(Thank God)

    Now down to serious business. I would love to have your course, but can’t afford it at this time. I have a daughter and 3 small grand-daughters to help take care for. You know, Santa Claus and all that.

    I’m a complete newbie to internet marketing and I’m learning something new every day. I have all these ideas in my head, but I have one that I think will be really big. It would be fantastic to have your course to launch this idea. I am a person that sticks with something till it’s done. What can I say, I stuck with a job 30 years that I really didn’t care about for a retirement check.

    Computers have always fasciated me. I do think I’m going to like having an internet business. Now, for my reason for thinking I should win your contest. It’s really very simple. I want it so damn (sorry) bad.

    Thanks for your ear,
    Patsy

    P.S. If I don’t win your contest, maybe I’ll have the privilege of buying it later. All my best and good luck on your LAUNCH DAY.

  23. Sylvia Tyson said:

    I am very new to this game, and at 67 one is slow at catching on, but I really want to learn & earn. the bank is running low.

  24. Joshua Kim said:

    What have you done Jeff? I predict there’s going to be more than 470 orders. You should have printed more copies. Guessing there’s going to be. 879 purchases. Let me know if I got it. Mwa hahahahahaha.

  25. Tom said:

    Jeff,

    Why such a large video? I’m on a dialup… and I’m sooooooo impatient… and I’ll be at work when you open the sales page, which means I’ll have to break about a zillion policies to go there (and I’m the computer security guy that’s supposed to be setting the example!)… but if I don’t, I know I’ll have to wait because I don’t think that 470 copies are going to last very long… why are you doing this to me anyway…

    Grrr… I hate you… why do you have to tease us for so long with such a good product (OK, I know; I read John Reese’s MillionDollarDay report!).

    Best regards,
    Tom

  26. Suzanne Gorrell said:

    Jeff, I WILL MAKE IT ON THE INTERNET!with or without your course, but with your course would make the end result so much sweeter While not magic, your techniques and methods produce msgicsl results.. Thanks for “spilling” your guts to us.

  27. Amit Solomon said:

    Jeff,

    This is regarding Vish’s success story that you related in your price video. $70,000 is - at current exchange rates - Rs 3,150,000 (Indian Rupees). That amount in 47 days probably puts him in the top 5% bracket in India.

    Have an awesome day!
    Amit Solomon

  28. Keith McDonald said:

    Jeff,
    You really put your money where your mouth is!
    Great launch for a fantastic product. I thought $997 was a lot of money. But not for this avalanche of top-notch information! This product is the best money I have spent im a long, long time.
    Thanks a million,
    Keith

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