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December 1, 2006

The “Honda Launch”

I just posted a new Case Study for you
(complete with video) - and this is one of
the best ones yet…

It’s called the “Honda Launch” because it’s all
about using a product launch to buy a new Honda
automobile…

And it all came about as something of a challenge
(or maybe it was a dare?).

What was really amazing was how fast it
happened… the challenge was issued on Saturday
night, the launch was started on Sunday morning,
the funds were raised by Sunday night… and the
new car was purchased on Monday.

How is THAT for fast?

Check it out now… you can see the Video Case
Study (including my written summary) here:

The Honda Launch

best regards,
Jeff

P.S. This Case Study still leaves me shaking my
head… it takes me a week to decide what color
car I want - and this went from product launch
idea to buying the car in a little over 36 hours!

Go check out the Case Study:

Case Study Product Launch

Leave a comment

One Response to “The “Honda Launch””

  1. Casey McCarthy said:
    December 13th, 2006 at 6:39 pm

    Hey Jeff I’ve been looking through your Case Studies and have been looking for something up our ally. We own a nutritional supplement company and we market our products to C-Stores and Gas Station nationally.
    I was hoping you could dig up something special for me :)

    Best Regards,

    Casey McCarthy

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