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January 26, 2006

“Simulcast: The Sequel”

This is the Simulcast for the “2005 Product Launch Mastery Award” call with Frank Kern and Ed Dale.

Well, this isn’t really a simulcast… you can’t listen in to the call from this blog.

HOWEVER, we are going to make this call as interactive as possible… so be sure to leave your comments and questions on this blog during the call.

I will have my good friend Mike Long monitoring all the comments and questions (Mike is the behind the scenes marketing master and top-gun coach to the stars)… and Mike will be instant messaging me with stuff I need to cover on the call. This worked really well the last time we did a call like this - you can see what happened here.

So leave your comments by clicking the “comments” button right below this entry!

Jeff

69 Responses to ““Simulcast: The Sequel””

  1. Amy G said:

    Jeff- I am looking forward to this call, if it is anything like your social proof call it will be awesome!

  2. Sarah said:

    Hi Mike! :-)

    Loved reading your stuff in PLF. Have some intriguing questions to ask you someday, should we ever meet.

    Blessings~

  3. Jimboot said:

    Gidday boys - looking forward to the call. Jim Melbourne Australia

  4. Bill Hely said:

    Unfortunately I’m going to have to cut out half-way through this call. Is it being recorded?

  5. Mike said:

    Thanks Bill,

    The call is being recorded–Jeff will let you know how you can get the recordings.

  6. Kevin said:

    How can I build a large list for a product re-launch?

  7. Dave said:

    Hi, Just wanted to comment that I can relate to Frank’s time in the ice storm. I endured an ice storm in Iuka, Miss. in Jan. of 1994. Was without power for 6 days. It got cold.

    Dave

  8. Sarah said:

    Mike,

    Did these guys, and also Jeff, basically build their list quickly by having referrals from their partners’ list?

    It seems like PLF says that you can’t build your “list” from your partners, except of course to sell the one product they are getting a commission for.

  9. Mike said:

    Sarah,

    Your promotional partners have worked hard to build their list–and they’ll be happy to help you dip into their list–but you’ve got to make it worth their while.

    What MOST people do when they begin to plan their promotions is think about what THEY want BEFORE thinking about their partners.

    Instead of that thinking, one of the key points in PLF is being focused on making ALL of your partners happy: from your prospects to your clients to your promotional partners. (if fact, I suggest you BEGIN with thinking about your promotional partners).

    Thanks for a terrific question!

  10. Dave said:

    I never hear anything about the Underachiever beta (April, 2004), which I own. What are major differences between that and the Mastery Course (Jan, 2005) and the product launch between the two?

    Dave

  11. John said:

    Hey, Jeff — enjoying the call. Just discovered this morning we are neighbors … small world!

  12. paul beress said:

    What is Serializer? Cortez burnt his ships.

  13. Stephanie said:

    What was the website address they just gave? THanks!

  14. Sarah said:

    This is exactly the point I wanted to clarify for any other listeners.

    One of the things we are doing with our partners is letting them know that we will not be cannibalizing their lists for future sales of other products, and will not let any bonus products from other partners require a sign-up to get them.

    That way partners aren’t giving their responsive customers to other lists through our promotion, and then end up losing sales of other products not related to ours, that they both may be promoting.

  15. Mike said:

    Paul,

    Serializer is the secret system that Frank used to make over a million dollars in niche market earnings.

    He then sold the secrets of that system to just 37 people for $10,000/head–and sold out in 9 minutes.

  16. Caro :) said:

    Here’s the link they are talking about for everyone…

    http://www.thirtydaychallenge.com/forum/forums/thread-view.asp?tid=1566&posts=38

    Check it out - it was an AWESOME experience to be part of. Underachievers & Ultra is an incredible experience. It is life changing - informative, stimulating and full of heart.

    :)

  17. paul beress said:

    I am also interested in a recording of this call.

    Paul

  18. Jimboot said:

    I’m a podcastr/vodcaster in Melb- Do you think that vodcasting has potentially more impact than a podcast?

  19. Mike said:

    Consider that one way of looking at the way that Frank and Ed built their powerful and fun underachiever community is through the PLF trigger: Reciprocity.

    Where most marketers walk into a market immediatly thinking about how to make sales–or how to get money directly from their clients, Ed and Frank are taking a different road…

    They always begin by giving FIRST–which is of course another way of looking at Sarah’s earlier point about the best way to build launch partners: by considering their needs FIRST and your needs later.

    Are there places where you’re getting better results out of using Reciprocity where you used to think ‘me first?’

  20. Law said:

    This is a website that is new for farmers and animal breeders and agriculuter world wide. We are adding video and audio to it then rolling it out any suggestions.
    Law from Germany.

  21. Dave said:

    How much does Comcasta cost?

  22. Melvin said:

    I’m very interested in creating a podcast. Do you guys know of a site that pairs down the ‘how-to’ of creating a podcast? Where do I start? Thanks - awesome call, guys.

  23. Jason "Profit" Moffatt said:

    Oh no Jeff, your letting the Undies infiltrate….

    Thanks for the call….

    Hmmm, how can I ask Frank a rated PG question?

    Frank what is your favorite 80’s “Glam Rock Band”?

  24. Keith said:

    I assume you mean Camtasia. It’s $299. But there are a ton of other programs that do the exact same thing for under $50 or so.

  25. Jimboot said:

    I’ve been producing audio video online now for 8 years (boy am I tired) do you think there is a market to show other how to do this?

  26. kelvin brown said:

    TITLEBELTSECRETS.COM reserved, just for you jeff.

    kelvin

  27. Dianna said:

    what is the name of the stock? Would like to check this out.

  28. Jeff said:

    What are some of details of launches (outside of
    Ed and Frank) for some more obscure markets since
    you have launched PLF (or as you were testing it
    out?) Some detail on a few examples would be great.

    Great call…

    Jeff

  29. Judy Kettenhofen said:

    When I worked for that company I used to tell people I worked for a small fruit company in Cupertino.
    (small fruit) Company. :)

  30. J. D. said:

    Ed just gave a URL, it was hard to hear what came after the MDS, can you give the whole URL again?

  31. Richard East said:

    Jeff, being in Romania…I am seeing HUGE opportunity in the Corporate world…with ZERO marketing competition. If Frank and Ed had one word of advice…what advice would they give as far as developing this market and attempting to make a large name for our marketing company here?

  32. Caro :) said:

    blog.mdsnews.com

    :)

  33. margalite said:

    As an original thirtydaychallenge.com Undie, I can unequivically say “Undies has been an incredibly valuable, real-world experience. We co-created a palpable change in the WORLD as well as our own lives … and it began with Ed’s view of giving-first. When Frank joined that view, it super-charged the whole process. We really have just soared far beyond the energy of the original two people. WE’VE ALL ENRICHED EACH OTHER IN AMAZING WAYS THAT WE NEVER ANTICIPATED. I would encourage other marketers to use this ‘new way’ to market, at every opportunity.”

    Best Regards,
    margalite

  34. Shaune Clarke said:

    Do you have any suggestions about how to best develop “The Story” for a launch?

  35. Richard East said:

    Awesome feedback. I happen to have a great “in” with a Romanian business man that has a piece of call center software in place in the top 200 companies in Romania….I will take your advice!

  36. Diane said:

    Question on selling to corporate types - with guarantee. Any suggestions on ‘what’ to guarantee. Many times folks have different “ideas” on what constitutes success. Any tips for how to structure a guarantee when corporate types within the same industry have widely different ideas on what will constitute “success”?

  37. Jimboot said:

    Are you the same Ed Dale FRom IQ Corporation in Melbourne back in 2000? You were doing AFL streaming with Sportsview from memory?

  38. Ann said:

    Frank’s sign up autoresponder is not working. I just signed up, but got no message.

  39. Mike said:

    Corporate types are looking for a specific result–it may be a combination of trying to impress invosters, board members, or members of their staff–whatever it is that they want should be quantifiable. Consider making a guarantee a specific result in that area. They’ll appreciate the clarity.

  40. Jimboot said:

    Anyway if you are the same Ed Dale well done! I was the CTO of Whoopi! Ltd - we met a few times back then.

  41. Jana said:

    If you have a current product/service, will tlhis work?

  42. Sarah said:

    No guys! YOu don’t count! :-) You aren’t going to be selling things that take sales from Jeff!

  43. AJ said:

    I just sent a Last Chance email to my list as part of a compressed launch and within 1 hour, a customer called and paid me $374.75 on physical product.
    Jeff, PLF ROCKS !!!!!!!

  44. Caro :) said:

    Shucks!!!! Thank you Ed - we feel the same way about you :)

  45. Nikki said:

    Loving this call, so many ideas. Who applied the product launch formula to an Estate Sale? Is he available to chat as I’d like to do same?

  46. Darrin said:

    I truly just don’t get the Product Launch Formula concept. Why put that much effort into something that gives you a surge of cash in a few days or so when
    you could build a lifestyle sustaining business with the same or even less effort.

    After the launch, then what?

  47. elizabeth said:

    Not a question, helpful hint to readers….

    If you seek CEO’s (as Ed and Frank say is best), but don’t know any, OR, you have company in mind you would like to partner with, but don’t know a soul who works there….

    Find the Reference USA database. You can get CEO names and LOADS of other corporate info about corporations. Go to your local library, get a card, and request databases access instructions from the librarian. Then your access is free (shut down your firewall when logging in, then put back up). Or you can pay for it if you Google it…..but why in the world would you want to?

    To everyone’s success!

  48. Richard East said:

    Nikki, you can get my email address from Jeff….no problem.

  49. Howie said:

    What was Mike’s JV Blog URL ?

  50. Frank said:

    The JV blog is a brilliant idea!!

  51. elizabeth said:

    Yikes….thought of another thing, folks. (You can believe me I used to sell absolute intangibles for a best selling author offline, and an outsourcing service, also offline, to tons of industries).

    CEO’s LOVE positive energy. Bring that with a way to increase revenue , or decrease costs, or both, in a professional and enthusiastic manner, and combined with your offering of guaranteed results (because you are a marketing genius), and you’re in!

  52. Dave said:

    Melvin,

    Here’s a link on how to do Podcasting.
    http://www.linkbrander.com/go/5776

    Dave

  53. Colin said:

    Hwta is the web site of Mike F’s JV blog again? Does anybody know, please type it here?

  54. Frank said:

    Colin,

    Here it is:

    http://www.butterflymarketing.com/jvblog/

  55. Monte said:

    so cool - ed and frank ruled, and glad mike was there too. great tips.

  56. Jack R said:

    Amazing call Jeff, I can’t believe you do this kind of thing for free. The value I got from the call is huge. One thing - I missed some of the web site urls that Frank annd Ed gave.

  57. Colin said:

    Thanks Frank. Do you (or anybody) know the URL for 30 day challenge too?

  58. sandy said:

    jeff - I had to leave the call after the first hour, when are you going ot have the mp3 ready?

    The first hour was awesome… I can’t wait to hear the rest. Ed and Frank had some great ideas.

  59. Jason Moffatt said:

    Colin,

    Introduce yourself to the folks at the forum and you’ll get access to the FREE open source 30 Day Challenge.

    http://www.thirtydaychallenge.com

    Take care,

    J-Mo

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