A few of days ago I told you about my cracked
tooth. Well, this story just kept getting more
weird by the minute…

You might remember that I was in a real rush when
I sent you that email - I had a gold crown break
off one of my teeth a few days beforehand, and I
couldn’t get an appointment with my dentist… he
was all booked up.

But then the folks at the dentist office called
and woke me up super-early Thursday morning to
tell me they had an 8:00am appointment available.

That’s not exactly my favorite time of day to see
the dentist, but then again… when is a good time
for the dentist?

And since the pain from my broken tooth was only
getting worse, I wanted to get in as soon as
possible.

There was only one problem… by this time I only
had about 15 minutes until I needed to leave for
the appointment, and I had promised to send out an
email out to help promote a launch for one of my
coaching students… only 15 minutes, and I still
had to write the email!

And believe me, 15 minutes is nowhere near enough
time for me to write an email (not to mention
getting it queued up in my autoresponder.)

But it needed to get done… so I sat down and
blasted through a quick message - basically
telling everyone that I couldn’t write a promotion
since I was late for the dentist!

By the time I got that email ready to go and then
ran out the door and jumped in my car, I was about
10 minutes late. I was a 30 minute drive from the
dentist, and it was already 7:40am. I don’t like
being late, but I figured I was OK.

But that’s when things really started to fall
apart.

I had been driving for about 10 minutes when I got
a call from my wife Mary… she was calling to
make sure I had remembered to take the gold crown
when I left for the dentist.

ARGHHHH!

In all my rushing around, I had completely
forgotten the crown!

And since I was hoping that the dentist might be
able to just pop it back on my tooth, I really
needed to have it with me.

So I did an instant u-turn… and it wasn’t
exactly the safest maneuver I have even made (I
was on a two-lane 65 mph highway.) Thank goodness
there weren’t any traffic cops around… and that
I didn’t get myself killed.

As I was racing home I called Mary and asked
her to grab the crown and meet me outside with it
when I drove up. I had left it in a plastic baggie
on the kitchen counter.

Mary called back a few minutes later to tell me
she couldn’t find the crown - there was no baggie
on the counter.

DOH!

I said “What do you mean? It’s sitting right out
on the counter in a sandwich baggie!”

But when I got home… it wasn’t there.

Then a thought occurred to us - my daughter had
made her school lunch on the counter that
morning… maybe she used the sandwich baggie with
my crown in it when she made her lunch!

That HAD to be it.

Of course, by this time I had missed my
appointment, so I called up the dentist and told
them I was trying to track down the crown in my
daughter’s lunch.

The folks at the dentist office got a good laugh
out of that.

After a few frantic calls to the school we got a
hold of my daughter. She inspected her lunch - no
gold crown to be found anywhere in the lunch.

Now I was getting desperate. Where was it?

Mary and I went through the entire house, looking
for that stupid baggie with my gold crown.

No luck anywhere.

Finally, an hour or so later we found it… in the
garbage, still in the baggie! Apparently we had an
overly zealous organizer in the kitchen (ie, Mary)
who saw what looked like an old empty baggie on
the counter and tossed it in the trash.

After calling the dentist back with my sob story,
they were able to get me in at 11:00am.

And when I finally made it in for that
appointment, you can bet the entire staff in the
dentist’s office had a good laugh at my
misadventures.

In any case, the GOOD news was that they were able
to put the crown back in. The bad news is that it
was only temporary, and I need to get a new crown
put in.

(Maybe I should auction the old one off on Ebay
for charity!?!)

The funny thing is that all of this dental
weirdness took my mind completely off my coaching
student’s big launch that day.

In fact, I didn’t even check in with him until
late that afternoon… probably eight hours into
the launch. That didn’t matter, of course, the
launch had some HUGE momentum… and it was a
roaring success. In fact it became the latest
“million dollar launch.”

Of course, I can just hear it now…

“It’s just another Internet Marketing guru launch.”

But THAT completely misses the point. This launch
was done by a couple of guys with no “name
recognition” and no list. The only thing they had
was a good product and a good story.

So they used that product and story to get the
attention of a bunch of folks who DID have a list
and who DID have name recognition. The result was
a seven figure launch.

But let’s forget about seven figures right now…
and let’s even set aside six figures. Because I
know that not too long ago my mind couldn’t even
fathom those types of numbers. And I figure that a
lot of folks reading this probably feel the way I
used to.

And the plain truth is lots of launches in tiny
little niches are a lot smaller. They don’t do six
or seven figures.

But even though the numbers are smaller, these
launches are still amazingly powerful.

In fact, they can literally launch entire
businesses. They can give you instant momentum.
They can take a business that’s dead in the water
and instantly turn it into a powerhouse.

But rather than me telling you about it, how about
if I show you instead. Here are some real-life,
real-world case study examples…

* Randy Pryor - a $30k launch in an obscure niche.
See the Case Study here:

http://productlaunchformula.com/jw/case1.html

* Orion Williams - a Photoshop tutorial product. See
the Case Study here:

http://productlaunchformula.com/jw/case2.html

* Chet Womach - launching in a little hobby niche. See
the Case Study here:

http://productlaunchformula.com/jw/case3.html

* Leslie Karsner - with a product on how to write
love letters. See the Case Study here:

http://productlaunchformula.com/jw/case5.html

* Jason Moffat - a launch that did $2850.40 from a
list of 600 people. See the Case Study here:

http://productlaunchformula.com/jw/case7.html

* Chuck Smith - did two launches for “quilting” products
that did more than $7,000. See the Case Study here:

http://productlaunchformula.com/jw/case10.html

* Ray Edwards - used a launch to buy his wife a new
Honda. See the Case Study at this link:

http://productlaunchformula.com/jw/case13.html

Those are just a few of the examples I have on
file. There are lots more. But I figure that
should be enough to get the wheels turning inside
your head.

What would your business look like if you had one
of these product launches?

best regards,
Jeff Walker

P.S. You might wonder why I am on this “product
launch crusade”… well, let’s just say that I’ve
seen over and over again how one single product
launch can completely transform a business. Or
give a new business instant momentum.

This stuff changes lives.

And I have seen it over and over in just about
every niche you can imagine.

It might seem almost magical… but it isn’t
magic. It’s a step-by-step process that has worked
over and over for all kinds of everyday people in
all kinds of businesses.

Here is the link for Product Launch Formula:

http://productlaunchformula.com/jw/index.html