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July 21, 2007

Product Launch Case Study: Guitar Launch

I just posted a new Case Study for you (complete
with video) - and this one’s in a market that
I’m pretty passionate about…

What if you did a launch and pulled in 25
times your average monthly sales?

That would be pretty exciting, wouldn’t it?

Well, Will Landrum told me he was
disappointed with his launch!

Take a look at the Video Case Study to
find out why:

http://productlaunchformula.com/case19

best regards,
Jeff

P.S. Will Landrum is a guitar guru, but he’s
definitely NOT a marketing guru. But he still
pulled off a really sweet launch… take a
look at the Case Study:

http://productlaunchformula.com/case19

One Response to “Product Launch Case Study: Guitar Launch”

  1. Pam said:

    Hi Jeff
    I drooled over all the material you are holding up as the training in the PLMT course but I am still too inexperienced to make use of it. Hopefully by next year, if you do another I will be able to take it. Right now I am still way too much the newbie to make best use of this. Best of luck for you and your students.

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