February 21, 2008

$100 million dollar road show…

Now that I’ve pulled Product Launch Formula off
the market, it seemed like it was time to head
out on a big road show….

So I’ve been on the road for more than a week
now… interviewing some of the top “gurus” who
have done huge launches. But my big focus is on
the “regular folks” - the people who have done
product launches in HUNDREDS of obscure niches.

Sure we all like to hear about those
mega-million dollar launches, but it’s the ones
by people like Jane Savoie that get me excited
(she just did a launch worth more than $100k in
the “dressage” market - I didn’t know that that
was until I went to wikipedia - it’s a specialized
type of horse training).

So I’m going to be sharing all of this with
you… from the big fancy guru launches to the
regular people in the crazy niches.

So I’m about half-way through this road show. A
few days ago I was out in La Jolla at Frank
Kern’s office. Our friend Eben Pagan drove down
from LA, and we shot a bunch of video where we
talked about the NINE MILLION in product
launches last month alone…

That was just the start of the road show. Now
I’m in Chicago, where I just met with the folks
from Glazer-Kennedy… they wanted some help
with a product launch they’re planning.

(When I was downtown Chicago it was COLD… it
was 3 degrees and the wind was blowing. That
hurt, especially since I coming from La Jolla
where I was wearing sandals the entire time.)

And now I’m just about to head down to
Orlando… where I’ll be shooting video with a
bunch of people, including Andy Jenkins, John
Reese, and Rich Schefren.

So what’s up with this road show thing?

Basically, everyone I’m talking to BUILT THEIR
BUSINESS with product launches. And every one of
them has either been a client, or someone that I
coached through a launch.

So I’m shooting a bunch of video with all of
them, and I’m going to be releasing the videos
in the coming days.

I’ve also got a bunch of “regular guy” case
studies with people like Andrew Jones up in
British Columbia, who was selling a $27 ebook on
pet care and making about $500 a month… until
he did a product launch brought in about
$60,000.00 (plus the launch created a continuity
business that does about $15k a MONTH.)

I will be releasing that case study soon… as
well as others.

That’s what my road show is about - getting some
perspective on the entire Product Launch
Phenomenon.

Like I said above… now that I’ve pulled PLF
off the market, I can actually step back and
savor everything that’s happened in the last two
and a half years since I released it…

What a crazy ride! There’s been more than $100
million in launches in HUNDREDS of niches… so
it seemed like a road trip was a great way to
celebrate it.

What better way than to interview some of the
biggest successes… from the guys who built
EIGHT FIGURE businesses with launches, to the
“little guys” - including the one who went from
FOOD STAMPS to a $9k a month business!

So stay tuned - I’m going to be releasing a
bunch of video from my “road show” over the
coming weeks…

best regards,
Jeff