I sent this to the people on my email list yesterday.
I think you might find it interesting…

Well yesterday you received a very short and
rather cryptic email from me. The subject line was
“holding spot message”, and the entire body of the
message was a single two-letter word - “ho”.

Over the last 24 hours my email has generated a
mountain of responses into my inbox.

So is this the latest product launch technique?
Some new super-secret marketing trick that I have
come up with?

Ummmm… no, the answer isn’t quite that exciting.
But I do have some very interesting tactics and
data that I will share with you… but first let
me explain the reason for that email…

It was a MISTAKE. An error. A screw-up. Let me
explain..

If you’ve been paying attention, you know that I
love, love, LOVE aweber. Actually, I love
ProFollow.com even better (that’s my private label
version of aweber .

And as I have been using aweber over the years, I
have learned a few little tricks - things that not
exactly TAUGHT by the folks at aweber. In fact, I
don’t even know if this stuff is AUTHORIZED - but
it’s completely ethical, and these tactics allow
me to improve my conversions whenever I send
email.

Well, aweber recently came out with a brand-new
interface for their service. It makes everything
easier and faster to use, and it added some
functionality. I really LOVE the new interface.

However, there was one slight change - I don’t
want to really call it a bug, but it was a very
slight change. It used to be that you could set
the interval between your messages to any length
of time up to 999 days.

So if you wanted to save a message and have it on
“hold” for a very long time, then you set the
interval to 999 days. That gave you nearly three
years before that message would go out.

And I did that all the time. (The reason WHY I did
that is one of my little secret tricks.)

And this is where the little aweber change comes
in… right now if you save a message with an
interval of 999 days, the system will actually
save it as 4 days.

Now that I think about it, that actually *IS* a bug.
It shouldn’t do that. But it’s a very minor bug as
long as you know about it.

So THAT is why you received that weird message
from me - I created the message as a holding spot
in my sequence, and I never intended it to go out.
But aweber saved the message with a delay of 4
days instead of 999 days… which meant the
message went out to everyone.

Oh well, things like this happen.

As I mentioned recently, I have sent over 9,000
different broadcast emails in the last eleven
years… and I have made every mistake possible,
and I’ve made most of them twice.

Along the way, I have learned one critical lesson
- your choice of WHERE you host your list is one
of the most critical decisions you will face. And
I want to make this decision easy for you - you
should use aweber. The service is superior.

(Even given this tiny little bug - I bet they have
it fixed within a day or two now that I told them
about it.)

The MOST important thing for your list is getting
your emails delivered. Take it from me… I used
to publish an update to daytraders every single
day. These people were paying a LOT of money to
get my updates before the market opened each day.
The updates couldn’t be late. The delivery needed
to be rock-solid.

And if it wasn’t, my clients had a direct number
for the phone on my desk. So I heard from a LOT of
unhappy subscribers any time there were delivery
issues. It was NOT fun when there were issues…
and I did my best to avoid delivery issues.

I tested LOTS of list hosting providers… and I
haven’t found anything that comes close to aweber
for deliverability. And their features and support
are top notch as well.

That’s why I invested the big bucks to get a
private label version of aweber. I figured if I
was going to be an evangelist for them, then I
might as well make a few bucks along the way.

So what I’m doing is setting up some bonus videos
that show those extra secrets that I’ve figured
out.

(Actually, I didn’t think these things were THAT
big a deal… but when I showed a couple of
friends recently they got REALLY excited. So I
figured they must be pretty cool. I sure as heck
know that 99.99% of the email publishers out there
DON’T know this stuff.)

In any case, here is the link to my private label
version of aweber… it’s called ProFollow.com

If you sign up, then you will get access to my
bonus training videos that show all my super-secret
ninja aweber tricks.

And if you don’t want to sign up… well now you
know the story behind my weird little email.

best regards,
Jeff

P.S. Here is one other thing. I mentioned that I
received a TON of email from people asking about
my “mistake” email. Guess what I did? I responded
personally to ALL of them.

Many of those individual replies were mostly cut-
and-paste after I wrote the first couple, but
everyone got a direct personal reply. It took me a
bit of time, but I *know* that is exactly the type
of thing that builds relationship.

Do you take the time to do this with your list?

I think you should. I have built HYPER-responsive
lists in many markets… and THAT is the type
of thing that does it. Sure, it’s a little extra
work, but the payoff is HUGE.

P.P.S. If you wrote to me and I did NOT reply,
then your email probably got filtered. Sorry.

P.P.P.S. Aweber is the BEST list host. Actually,
my private label version of aweber is even BETTER…
check in out now: ProFollow.com

I have a new video Case Study for you and I have
to tell you, I think this is the single most
important one I have ever posted…

Here’s the reason: it covers the REAL secrets that
you need to master if you are going to build a
serious business. Go watch the Case Study now:

http://productlaunchformula.com/case16/

The niche is “massage therapy” and Todd Brown
started without a list.

WARNING: This is the longest video Case Study I
have published, but it rocked my world, and I
think it will do the same for you…

http://productlaunchformula.com/case16/

best regards,
Jeff

P.S. I really LOVE this Case Study. I have
personally watched it three times… and
remember - I was the one that shot the video!

A few of days ago I told you about my cracked
tooth. Well, this story just kept getting more
weird by the minute…

You might remember that I was in a real rush when
I sent you that email - I had a gold crown break
off one of my teeth a few days beforehand, and I
couldn’t get an appointment with my dentist… he
was all booked up.

But then the folks at the dentist office called
and woke me up super-early Thursday morning to
tell me they had an 8:00am appointment available.

That’s not exactly my favorite time of day to see
the dentist, but then again… when is a good time
for the dentist?

And since the pain from my broken tooth was only
getting worse, I wanted to get in as soon as
possible.

There was only one problem… by this time I only
had about 15 minutes until I needed to leave for
the appointment, and I had promised to send out an
email out to help promote a launch for one of my
coaching students… only 15 minutes, and I still
had to write the email!

And believe me, 15 minutes is nowhere near enough
time for me to write an email (not to mention
getting it queued up in my autoresponder.)

But it needed to get done… so I sat down and
blasted through a quick message - basically
telling everyone that I couldn’t write a promotion
since I was late for the dentist!

By the time I got that email ready to go and then
ran out the door and jumped in my car, I was about
10 minutes late. I was a 30 minute drive from the
dentist, and it was already 7:40am. I don’t like
being late, but I figured I was OK.

But that’s when things really started to fall
apart.

I had been driving for about 10 minutes when I got
a call from my wife Mary… she was calling to
make sure I had remembered to take the gold crown
when I left for the dentist.

ARGHHHH!

In all my rushing around, I had completely
forgotten the crown!

And since I was hoping that the dentist might be
able to just pop it back on my tooth, I really
needed to have it with me.

So I did an instant u-turn… and it wasn’t
exactly the safest maneuver I have even made (I
was on a two-lane 65 mph highway.) Thank goodness
there weren’t any traffic cops around… and that
I didn’t get myself killed.

As I was racing home I called Mary and asked
her to grab the crown and meet me outside with it
when I drove up. I had left it in a plastic baggie
on the kitchen counter.

Mary called back a few minutes later to tell me
she couldn’t find the crown - there was no baggie
on the counter.

DOH!

I said “What do you mean? It’s sitting right out
on the counter in a sandwich baggie!”

But when I got home… it wasn’t there.

Then a thought occurred to us - my daughter had
made her school lunch on the counter that
morning… maybe she used the sandwich baggie with
my crown in it when she made her lunch!

That HAD to be it.

Of course, by this time I had missed my
appointment, so I called up the dentist and told
them I was trying to track down the crown in my
daughter’s lunch.

The folks at the dentist office got a good laugh
out of that.

After a few frantic calls to the school we got a
hold of my daughter. She inspected her lunch - no
gold crown to be found anywhere in the lunch.

Now I was getting desperate. Where was it?

Mary and I went through the entire house, looking
for that stupid baggie with my gold crown.

No luck anywhere.

Finally, an hour or so later we found it… in the
garbage, still in the baggie! Apparently we had an
overly zealous organizer in the kitchen (ie, Mary)
who saw what looked like an old empty baggie on
the counter and tossed it in the trash.

After calling the dentist back with my sob story,
they were able to get me in at 11:00am.

And when I finally made it in for that
appointment, you can bet the entire staff in the
dentist’s office had a good laugh at my
misadventures.

In any case, the GOOD news was that they were able
to put the crown back in. The bad news is that it
was only temporary, and I need to get a new crown
put in.

(Maybe I should auction the old one off on Ebay
for charity!?!)

The funny thing is that all of this dental
weirdness took my mind completely off my coaching
student’s big launch that day.

In fact, I didn’t even check in with him until
late that afternoon… probably eight hours into
the launch. That didn’t matter, of course, the
launch had some HUGE momentum… and it was a
roaring success. In fact it became the latest
“million dollar launch.”

Of course, I can just hear it now…

“It’s just another Internet Marketing guru launch.”

But THAT completely misses the point. This launch
was done by a couple of guys with no “name
recognition” and no list. The only thing they had
was a good product and a good story.

So they used that product and story to get the
attention of a bunch of folks who DID have a list
and who DID have name recognition. The result was
a seven figure launch.

But let’s forget about seven figures right now…
and let’s even set aside six figures. Because I
know that not too long ago my mind couldn’t even
fathom those types of numbers. And I figure that a
lot of folks reading this probably feel the way I
used to.

And the plain truth is lots of launches in tiny
little niches are a lot smaller. They don’t do six
or seven figures.

But even though the numbers are smaller, these
launches are still amazingly powerful.

In fact, they can literally launch entire
businesses. They can give you instant momentum.
They can take a business that’s dead in the water
and instantly turn it into a powerhouse.

But rather than me telling you about it, how about
if I show you instead. Here are some real-life,
real-world case study examples…

* Randy Pryor - a $30k launch in an obscure niche.
See the Case Study here:

http://productlaunchformula.com/jw/case1.html

* Orion Williams - a Photoshop tutorial product. See
the Case Study here:

http://productlaunchformula.com/jw/case2.html

* Chet Womach - launching in a little hobby niche. See
the Case Study here:

http://productlaunchformula.com/jw/case3.html

* Leslie Karsner - with a product on how to write
love letters. See the Case Study here:

http://productlaunchformula.com/jw/case5.html

* Jason Moffat - a launch that did $2850.40 from a
list of 600 people. See the Case Study here:

http://productlaunchformula.com/jw/case7.html

* Chuck Smith - did two launches for “quilting” products
that did more than $7,000. See the Case Study here:

http://productlaunchformula.com/jw/case10.html

* Ray Edwards - used a launch to buy his wife a new
Honda. See the Case Study at this link:

http://productlaunchformula.com/jw/case13.html

Those are just a few of the examples I have on
file. There are lots more. But I figure that
should be enough to get the wheels turning inside
your head.

What would your business look like if you had one
of these product launches?

best regards,
Jeff Walker

P.S. You might wonder why I am on this “product
launch crusade”… well, let’s just say that I’ve
seen over and over again how one single product
launch can completely transform a business. Or
give a new business instant momentum.

This stuff changes lives.

And I have seen it over and over in just about
every niche you can imagine.

It might seem almost magical… but it isn’t
magic. It’s a step-by-step process that has worked
over and over for all kinds of everyday people in
all kinds of businesses.

Here is the link for Product Launch Formula:

http://productlaunchformula.com/jw/index.html

Launch season is upon us!

If you didn’t see my launch calendar video, you
might be interested:

Product Launch Calendar

As you will see, October is a great month to launch,
and there are a lot of launches coming up.

You know, sometimes it’s amazing to think of what I
started with my Product Launch Formula. I mean, I
am sitting here writing from to you from my home
office… the kids are in bed, the house is quiet.
And in the next few days there will be a couple of
launches that do MILLIONS in sales.

And those launches will join this long list of
launches in every market niche and every type of
product. The total numbers are staggering… just
the launches I know of that used PLF have done
nearly $20 million dollars. And there are lots
more that my PLF Owners have done that they never
told me about. Sometimes I have to pinch myself so
I remember that it’s all real.

But all I have to do is go back and look at all
the video Case Studies to see all those happy
faces of people who have done great launches…

The “Hobby Launch”:
http://productlaunchformula.com/case1/

The “Paris Launch”:
http://productlaunchformula.com/case2/

The “Ring Launch”:
http://productlaunchformula.com/case3/

The “December Launch”:
http://productlaunchformula.com/case4/

The “Shower Launch”:
http://productlaunchformula.com/case5/

The “Baby Launch”:
http://productlaunchformula.com/case6/

The “Lazy Launch”:
http://productlaunchformula.com/case7/

The “Sight Launch”:
http://productlaunchformula.com/case8/

The “Stock Launch”:
http://productlaunchformula.com/case9/

Are you watching the Product Launch Calendar? Do you have a Product Launch Calendar? Do you even know what I’m talking about?

There are certain times of year that are a lot better for selling than other times. To a large degree, this is impacted by whatever niche you are in… but there are some strong general guidelines that apply to almost all niches.

I just put together an 11 minute video that shows the best months to launch your product. Here is the video:

Product Launch Calendar Video

One more thing… about half-way through the video I mention a pre-la1unch “secret” that I have never talked about publicly before.

Enjoy
Jeff