February 21, 2008

$100 million dollar road show…

Now that I’ve pulled Product Launch Formula off
the market, it seemed like it was time to head
out on a big road show….

So I’ve been on the road for more than a week
now… interviewing some of the top “gurus” who
have done huge launches. But my big focus is on
the “regular folks” - the people who have done
product launches in HUNDREDS of obscure niches.

Sure we all like to hear about those
mega-million dollar launches, but it’s the ones
by people like Jane Savoie that get me excited
(she just did a launch worth more than $100k in
the “dressage” market - I didn’t know that that
was until I went to wikipedia - it’s a specialized
type of horse training).

So I’m going to be sharing all of this with
you… from the big fancy guru launches to the
regular people in the crazy niches.

So I’m about half-way through this road show. A
few days ago I was out in La Jolla at Frank
Kern’s office. Our friend Eben Pagan drove down
from LA, and we shot a bunch of video where we
talked about the NINE MILLION in product
launches last month alone…

That was just the start of the road show. Now
I’m in Chicago, where I just met with the folks
from Glazer-Kennedy… they wanted some help
with a product launch they’re planning.

(When I was downtown Chicago it was COLD… it
was 3 degrees and the wind was blowing. That
hurt, especially since I coming from La Jolla
where I was wearing sandals the entire time.)

And now I’m just about to head down to
Orlando… where I’ll be shooting video with a
bunch of people, including Andy Jenkins, John
Reese, and Rich Schefren.

So what’s up with this road show thing?

Basically, everyone I’m talking to BUILT THEIR
BUSINESS with product launches. And every one of
them has either been a client, or someone that I
coached through a launch.

So I’m shooting a bunch of video with all of
them, and I’m going to be releasing the videos
in the coming days.

I’ve also got a bunch of “regular guy” case
studies with people like Andrew Jones up in
British Columbia, who was selling a $27 ebook on
pet care and making about $500 a month… until
he did a product launch brought in about
$60,000.00 (plus the launch created a continuity
business that does about $15k a MONTH.)

I will be releasing that case study soon… as
well as others.

That’s what my road show is about - getting some
perspective on the entire Product Launch
Phenomenon.

Like I said above… now that I’ve pulled PLF
off the market, I can actually step back and
savor everything that’s happened in the last two
and a half years since I released it…

What a crazy ride! There’s been more than $100
million in launches in HUNDREDS of niches… so
it seemed like a road trip was a great way to
celebrate it.

What better way than to interview some of the
biggest successes… from the guys who built
EIGHT FIGURE businesses with launches, to the
“little guys” - including the one who went from
FOOD STAMPS to a $9k a month business!

So stay tuned - I’m going to be releasing a
bunch of video from my “road show” over the
coming weeks…

best regards,
Jeff

September 12, 2007

Case Study - Product Launch for a Member Site

Do these product launches work in other
markets? How about other languages?

Well I have a Case Study for you about
a membership site that’s for Spanish speakers:

http://productlaunchformula.com/case21.html

Now this is the thing you do NOT want to
miss - there are some SERIOUS lessons to be
learned in this Case Study no matter what
language your market speaks… because Jose
launched a membership site with a MONTHLY
recurring cash flow.

And it’s a very healthy cash flow - we are
talking about more than $35k a month!

Lots of people wonder about using Product
Launch Formula for launching a membership
site… and that’s what this video Case Study
is all about. Go take a look now:

http://productlaunchformula.com/case21.html

- Jeff

P.S. Don’t worry, the entire Case Study is in
English… but the product that was launched
was 100% for the Spanish speaking market.

http://productlaunchformula.com/case21.html

July 21, 2007

Product Launch Case Study: Guitar Launch

I just posted a new Case Study for you (complete
with video) - and this one’s in a market that
I’m pretty passionate about…

What if you did a launch and pulled in 25
times your average monthly sales?

That would be pretty exciting, wouldn’t it?

Well, Will Landrum told me he was
disappointed with his $18,000 launch!

Take a look at the Video Case Study to
find out why:

http://productlaunchformula.com/case19

best regards,
Jeff

P.S. Will Landrum is a guitar guru, but he’s
definitely NOT a marketing guru. But he still
pulled off a really sweet launch… take a
look at the Case Study:

http://productlaunchformula.com/case19

June 11, 2007

The “Beach House” Product Launch Case Study…

I just posted a new Case Study for you (complete
with video) - and this one’s a little bit crazy…

Suppose you went away to a beach house at the lake
to relax, but you just happened to bring along
your copy of Product Launch Formula.

And then you opened PLF up and couldn’t put it
down…

And then you rush home to put it to work…

I know - I hate to interrupt a good vacation, but
what if it was worth $128,000.00… PLUS a monthly
recurring income stream from a membership site?

It sounds amazing, but it’s true:

http://productlaunchformula.com/case18

best regards,
Jeff

P.S. This launch has nothing to do with Internet
Marketing, and it wasn’t a “guru” launch, and it
didn’t have any JV partners or affiliates. Check
it out:

http://productlaunchformula.com/case18

June 1, 2007

How to get INSTANT business momemtum…

OK, imagine this - you create an ebook and publish
it online. And sure enough it starts to sell - not
in huge quantities, but eventually you get your
sales up to $1000 a month.

But then they just stick there. Some months it’s a
little bit higher… but you can’t really break
through and get it over that $1000 or $1500 level.

This is a really nice little business. But it
isn’t going to change your life. You aren’t going
to quit your job. You aren’t going to start flying
first class.

And it really isn’t going anywhere.

So you start shopping around and trying all kinds
of different marketing tools and techniques. You
spend a small fortune on this stuff. Maybe even
more than your site is making.

This is exactly where Andrew Jones was a few
months ago. Andrew is a veterinarian, and his ebook
teaches people how to care for their ailing dogs
and cats.

Andrew tried just about everything to take his
business beyond that $1000 a month range, but
nothing made a difference… until he tried
Product Launch Formula last October.

A couple of months later he released a new version
of his product, increased his price by a factor of
TEN, and then did a “by-the-book” Product Launch
Formula launch.

The result?

$59,400.00 in sales in two weeks!

And after those two weeks the momentum didn’t slow
down at all - the sales kept pouring in at a rate
of at least 10 times what his sales were before
his product launch.

And that was just the start of it… as part of
the launch he created a membership site that is
now generating approximately $10,000 a month.

(And that doesn’t even mention DOUBLING the size
of his list during the launch AND attracting a
bunch of new affiliates and JV partners!)

Now THAT is the power of a powerful Product
Launch.

So now the question is, what could a serious
Product Launch do for YOUR business? Take a look
here:

Product Launch Formula

best regards,
Jeff Walker

P.S. I just put the finishing touches on the full-
length Case Study with Andrew Jones and uploaded
it to the Product Launch Formula Owners page.

There are some great lessons in this Case Study,
and it now joins the other 37 extra unannounced
bonuses that I have given to my PLF Owners. These
are NOT garbage bonuses that I found sitting
around on my hard drive… they are all ORIGINAL
bonuses that I personally created… and they are
ONLY available to PLF Owners.

You can get access to these bonuses TODAY when you
jump onboard and get your copy of Product Launch
Formula:

Product Launch Formula

Next Page »