Case Study: the “Lazy Launch” | Home | Product Launch Calendar

August 27, 2006

Case Study: the “Sight Launch”

I just posted a new Case Study for you (complete
with video)… and this one is pretty crazy. Like
a half million dollars crazy.

The product has nothing to do with Internet
marketing or anything at all to do with money. It
was a health related market (you will get the
exact details of the market and the web site in
the case study.)

Oh, some other details I forgot to mention - there
were NO joint venture partners involved, NO
affiliates involved, and this was a first shot at
a “high-priced” product.

You can see the Video Case Study (including my
written summary) here:

The Sight Launch Video Case Study

best regards,
Jeff

P.S. This was a cool launch - and you can see in
the video that Joe has a real passion for helping
people with his product. There are LOTS of
benefits to a launch, and not all of them are
monetary. Of course, doing a half million is a
nice side benefit. ;-)

Go watch the video Case Study now:

The Sight Launch

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