August 11, 2006
Case Study: the “Lazy Launch”
I just posted a new Case Study for you (complete
with video)… and this one is for everyone who
wonders if you need a big list to do a product
launch.
Suppose you were selling an ebook, and suppose you
had 600 people on your list. Your best day ever
was a very respectable $480 - respectable, but not
earth shaking.
Then you did a “mini” product launch, sent out
your email… and woke up the next day to
$2,850.40. Would you be excited?
That is exactly what Jason Moffatt did. And yes,
he was plenty excited.
One word of WARNING - I filmed this Case Study
near the end of a very long, very intense seminar.
You can tell that Jason and I are more than a
little worn out. Nevertheless, this is a pretty
amazing Case Study.
You can see the Video Case Study (including my
written summary) here:
best regards,
Jeff
P.S. I forgot to mention one other thing - Jason’s
product had nothing to do with Internet marketing
or anything like that. Go watch the video Case
Study now: