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August 11, 2006

Case Study: the “Lazy Launch”

I just posted a new Case Study for you (complete
with video)… and this one is for everyone who
wonders if you need a big list to do a product
launch.

Suppose you were selling an ebook, and suppose you
had 600 people on your list. Your best day ever
was a very respectable $480 - respectable, but not
earth shaking.

Then you did a “mini” product launch, sent out
your email… and woke up the next day to
$2,850.40. Would you be excited?

That is exactly what Jason Moffatt did. And yes,
he was plenty excited.

One word of WARNING - I filmed this Case Study
near the end of a very long, very intense seminar.
You can tell that Jason and I are more than a
little worn out. Nevertheless, this is a pretty
amazing Case Study.

You can see the Video Case Study (including my
written summary) here:

The Lazy Launch

best regards,
Jeff

P.S. I forgot to mention one other thing - Jason’s
product had nothing to do with Internet marketing
or anything like that. Go watch the video Case
Study now:

The Lazy Launch

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