June 13, 2006
Case Study: $30k launch in crochet?
I just posted a new Case Study for you…
I know you have heard about a lot of super-
successful launches, but it seems like a lot of
the ones that make the news are all “Internet
Marketing” related products. So I figured it was
time to start publicizing some of the great
launches in niches you don’t hear about every day.
And I figured we could all learn something if I
shared some of my case studies. So I am going to
start with a really interesting one…
Randy Pryor had a rather remarkable product launch
- Randy is something of a marketing “newbie” (by
his own admission)… and he launched a $37 ebook
in a hobby niche.
The results?
A cool $30k+ in a single week.
Again, this was NOT an “Internet marketing”
product. Randy didn’t want to disclose his exact
niche, but he did reveal that it is very similar
to the “crochet” market.
Not exactly what you think of when you picture
high-powered niches, right?
In any case, I have posted a video case study
(with a synopsis)… and I am making it available
for free (at least for now). Check it out now:
best regards,
Jeff
PS: Product launches for the masses! That is what
this case study is all about… you don’t need a
high-priced product, and it doesn’t have to be a
“make money” product. Go listen to Randy Pryor
now here: Hobby Launch Case Study