August 2, 2006
A Relaunch: The “Shower Launch” Case Study
I just posted a new Case Study for you (complete
with video)…
This Case Study is very different from the last
few that I have sent you - it is for a RELAUNCH.
I think you are going to find it very instructive
- Leslie Karshner has been selling ebooks about
romance (stuff like “how to write love letters”),
but when she did a relaunch based on a big event
in her life… well sales literally exploded.
In fact, in the relaunch she made more sales than
she had ever made in an entire MONTH… and she
did it at a far higher price than she had ever
charged.
There is a lot to be learned in this Case Study…
including how to do a “continuous launch”.
I just posted the Video Case Study (including my
written summary)… and I am making it available
for free. Check it out now:
PS: I am calling this one “The Shower Launch”… and
you will understand why after you watch the video.
P.P.S Seriously - go watch the video. I just
watched it again as I was proofing this Case
Study… and I am just sitting here with a smile
on my face. What a wonderful, fun video - and you
will learn some amazing stuff.