Eighteen months ago I published Product Launch
Formula, and it literally changed the face of
marketing online.

The numbers are staggering… I recently added up
the sales from the major product launches that
used my Product Launch Formula techniques. The
total now stands at $58,300,000.00.

That’s right - nearly $60 million.

And that number is almost certainly too low… I
am only counting the launches that have been
reported back to me… I only hear about some of
the successes of my Product Launch Formula Owners.

Any way you slice it, the numbers speak for
themselves.

But things have changed in the last 18 months…
and I have learned and developed a HUGE amount of
new cutting-edge strategies and tactics.

And these are the tactics that are going to power
the NEXT $60 million in Product Launches in the
coming years.

And on June 22-24 in Denver I will be pulling back
the curtain to reveal everything.

Now you have undoubtedly heard about lots of live
seminars. And you have probably attended some
yourself. Well please go ahead and erase all those
visions from your mind - this event will not be
like any others you have been to.

Instead, imagine being in a room with a small
number of like-minded entrepreneurs who are
focusing on one thing - masterminding launch plans
that will create instant momentum and cash flow
for their businesses.

You are being led through every step of the
process - either by me, of by another launch
expert who has been hand-picked by me. And you are
constantly tapping into the “power of the many” to
solve any thorny problems that are holding your
product launch back.

For three days you are learning the most
effective launch strategies and tactics, and then
immediately applying them to your business. You
are learning how to truly leverage your product
launch so that your launch momentum continues for
months and years after your launch.

(I have one friend who “only” made about $125,000
from his initial launch, but then leveraged that
into another $6.2 million in the next 18 months.
Do you want to know how?)

At the end of the workshop you walk out the door
with an entire launch blueprint - using the EXACT
SAME templates and mindmap that I use whenever I
plan a launch. You have swipe files of exact
product launch sequences that I’ve used. You have
Joint Venture partners lined up. And you have a
Product Launch mastermind team.

In my opinion, this will be the most important
event for your business in 2007. It might be the
most important event EVER for your business.

I will be releasing more details about the event
in the coming days… and the best way to stay up-
to-date is by watching this blog. In the meantime,
here are the basics:

WHEN: Friday June 22nd through Sunday, June 24th, 2007.

WHERE: Denver, Colorado

AVAILABILITY: Will be strictly limited. I will
open up the application process sometime in the
next week.

PRICE: To be announced. Soon.

NOTES: Product Launch Formula Owners will get
preferential treatment, both with discounts and
with a head start on the application process. If
you don’t already own Product Launch Formula, get
it now in order to have your best shot at the
workshop.

WHAT”S NEXT: Watch this blog for the most
up-to-date information.

If you couldn’t already tell… I am EXTREMELY
excited about this event. It’s going to rock.

And if you have any questions or comments,
please leave them in below…

OK, I received lots of comments and questions
about that email I sent yesterday… so I figured
I better clear a few things up.

First off, my workshop will NOT cost $18,000.00.

Yes, I did sell out my Platinum Coaching Program
in a few hours, and the Concierge Level DID cost
$18,000.00 (and the Platinum Level was $10k.)

But take my word on this… this workshop will
cost a LOT less than $18k.

And if you are a Product Launch Formula Owner,
you will qualify for an additional discount.

Second, I hope to open registration in the next
week or so. When I do open registrations, I will
give PLF Owners a head start of at least a day or
two on everyone else.

And since you know me and the way I do things, you
know that the first people in will get the best
deal.

Third, I have heard from one person who ALREADY
made flight reservations (I made the mistake of
telling him the tentative location.) This worries
me a little - since the dates and location are
STILL tentative (at this point I would estimate
they are 95% locked in.)

Fourth, those tentative dates are June 22-24th.
And it should be in Denver, CO. Even though this
isn’t 100% locked in yet, please block those dates
off on your calendar right now.

Fifth, I have already heard from a bunch of my
“guru” friends who want to come. As I mentioned in
my earlier email, this workshop is NOT going to be
an endless parade of speakers - it will pretty
much be “all Jeff Walker”… just me spilling the
beans on everything. But take my word on this -
there are going to be some amazing people in the
room.

best regards,
Jeff

P.S. I seriously can’t remember being as excited
about any project before as I am about this
Product Launch Workshop - not even my Platinum
Coaching Club and NOT EVEN Product Launch Formula.
The new stuff I have discovered in even the last six
months is just staggering.

And I have a few things to share that I have not
told ANYONE.

In fact, a couple of months ago Rich Schefren paid
me a HUGE sum to launch his new coaching program
(it turned out to be a multi-million dollar
launch), and I have a few things I didn’t even
share with Rich.

———–
NOTE: there is nothing for sale in this post.
There aren’t even any links to click on. But I do
have an IMPORTANT announcement for you…
———–

Every now and then there’s an event that literally
shakes the foundation of the Internet Marketing
world.

For example, there was John Reese’s Triple Your
Profits Workshop in 2004. The people who attended
that event were literally the “who’s who” of
Internet Marketing, and we all sat riveted in our
seats for three days as John taught us everything
he knew.

And just recently, in January there was the
Altitude Seminar, which was so exclusive you
probably didn’t even hear about it… but some of
the people attending included John Reese, Brad
Fallon, Andy Jenkins, Rich Schefren, Jeff Johnson,
Mike Filsaime, Yanik Silver, Tom Beal, John
Carlton, Jeff Mulligan, the Rich Jerk, Frank Kern,
Alex Mandossian, and myself.

Those live events were so powerful that they
instantly changed everything. If you were at
them… well, it was almost as if you were part of
“the club” - you had the inside information that
set you head-and-shoulders above everyone else you
were competing against.

Well, it’s time for another massive shift in the
Internet Marketing landscape… because in the
next couple of days I am going to be releasing
details of an ultra-exclusive Product Launch Live
Workshop.

I will be teaching EVERYTHING that I’ve learned
since I released Product Launch Formula eighteen
months ago… I have coached people through
MILLIONS of dollars of launches in that time, and
the stuff I have learned in those launches is
going to melt people’s brains.

Simply put, when I released Product Launch
Formula, it changed all the rules. And I’m about
to do that all over again. There have now been
nearly $60 million in launches that came directly
out of my formula… and the NEW stuff I have
developed from helping with so many launches is
going to be revealed in explicit, step-by-steop
detail.

One more thing: it will be a true WORKSHOP that is
designed from top-to-bottom so that when you walk
out the door you will have a 100% actionable, Jeff
Walker-approved launch plan.

With all the coaching I have done in the last year
or so, I have learned the CRITICAL things that
make the difference between a “good” launch, and a
truly RECORD-BREAKING launch. That’s why we will
be working on your specific launch blueprint. You
will be using the EXACT templates and mind-maps
that I use whenever I sit down to plan a
blockbuster product launch.

OK, the final details are still being put in
place, so I can’t give you all the full-blown
story. But you need to block off June 22nd
through June 24th on your calendar now.

I’m actually not even supposed to be giving you
those dates yet. The people helping me plan the
logistics told me I shouldn’t release anything
until we have a signed contract with the
conference hotel. But I’m too excited about this
event to hold back any longer. I’m sick of
waiting… so I’m breaking the rules.

That’s all for now, I will have more details
coming very soon…

best regards,
Jeff Walker

P.S. This event will be very small. That’s because
of the “workshop” nature of the event… I want it
to be interactive and intimate, so I am going to
need to severely limit the number that can attend.
I am still working on the exact number (partly
because we are still locking in the conference
facility). I think the Altitude seminar had about
40 people… and that seemed like a good size.

Last fall when I opened up my Platinum Coaching
Club, it sold out in a few hours… even though it
was priced at $18,000.00 for the Concierge Level
and $10,000.00 for the Platinum Level. This live
event has a few more spots available, so I don’t
think it will sell out quite so fast… but you
will want to make up your mind quickly.

P.P.S. If you are interested in attending, hit
your “reply” button now and let me know. I don’t
know if there will be an early-bird “warning
system”… but I might put something like that
together.

I just posted a new Case Study for you (complete
with video) - and I’m calling this the ULTRA Lazy
Launch… you will find out when you see the Case
Study.

But don’t let the name fool you, this launch did
more than $33,000.00 in three hours… and that
was just the start. And NO it wasn’t for an
“Internet Marketing” product by some “guru”.

Click here to go watch the video now

best regards,
Jeff

P.S. This second launch did FIFTEEN times better
than the first launch. Go check out this Case
Study right now to find out why.