August 31, 2006

Product Launch Calendar

Are you watching the Product Launch Calendar? Do you have a Product Launch Calendar? Do you even know what I’m talking about?

There are certain times of year that are a lot better for selling than other times. To a large degree, this is impacted by whatever niche you are in… but there are some strong general guidelines that apply to almost all niches.

I just put together an 11 minute video that shows the best months to launch your product. Here is the video:

Product Launch Calendar Video

One more thing… about half-way through the video I mention a pre-la1unch “secret” that I have never talked about publicly before.

Enjoy
Jeff

August 27, 2006

Case Study: the “Sight Launch”

I just posted a new Case Study for you (complete
with video)… and this one is pretty crazy. Like
a half million dollars crazy.

The product has nothing to do with Internet
marketing or anything at all to do with money. It
was a health related market (you will get the
exact details of the market and the web site in
the case study.)

Oh, some other details I forgot to mention - there
were NO joint venture partners involved, NO
affiliates involved, and this was a first shot at
a “high-priced” product.

You can see the Video Case Study (including my
written summary) here:

The Sight Launch Video Case Study

best regards,
Jeff

P.S. This was a cool launch - and you can see in
the video that Joe has a real passion for helping
people with his product. There are LOTS of
benefits to a launch, and not all of them are
monetary. Of course, doing a half million is a
nice side benefit. ;-)

Go watch the video Case Study now:

The Sight Launch

August 11, 2006

Case Study: the “Lazy Launch”

I just posted a new Case Study for you (complete
with video)… and this one is for everyone who
wonders if you need a big list to do a product
launch.

Suppose you were selling an ebook, and suppose you
had 600 people on your list. Your best day ever
was a very respectable $480 - respectable, but not
earth shaking.

Then you did a “mini” product launch, sent out
your email… and woke up the next day to
$2,850.40. Would you be excited?

That is exactly what Jason Moffatt did. And yes,
he was plenty excited.

One word of WARNING - I filmed this Case Study
near the end of a very long, very intense seminar.
You can tell that Jason and I are more than a
little worn out. Nevertheless, this is a pretty
amazing Case Study.

You can see the Video Case Study (including my
written summary) here:

The Lazy Launch

best regards,
Jeff

P.S. I forgot to mention one other thing - Jason’s
product had nothing to do with Internet marketing
or anything like that. Go watch the video Case
Study now:

The Lazy Launch

August 2, 2006

A Relaunch: The “Shower Launch” Case Study

I just posted a new Case Study for you (complete
with video)…

This Case Study is very different from the last
few that I have sent you - it is for a RELAUNCH.

I think you are going to find it very instructive
- Leslie Karshner has been selling ebooks about
romance (stuff like “how to write love letters”),
but when she did a relaunch based on a big event
in her life… well sales literally exploded.

In fact, in the relaunch she made more sales than
she had ever made in an entire MONTH… and she
did it at a far higher price than she had ever
charged.

There is a lot to be learned in this Case Study…
including how to do a “continuous launch”.

I just posted the Video Case Study (including my
written summary)… and I am making it available
for free. Check it out now:

The Shower Launch

PS: I am calling this one “The Shower Launch”… and
you will understand why after you watch the video.

P.P.S Seriously - go watch the video. I just
watched it again as I was proofing this Case
Study… and I am just sitting here with a smile
on my face. What a wonderful, fun video - and you
will learn some amazing stuff.