July 12, 2006

Case Study: health food and product launches?

I just posted a new Case Study for you…

This one is really interesting… Martin Speight’s
product was ready to go, and the only problem was
the calendar - he was right in the middle of the
year-end holiday season, and his product had
nothing to do with the holidays.

It seemed like a “no-win” decision… put the
product on hold for weeks? Or fight for attention
in the super-busy holiday season?

Martin decided to do things his own way… and he
had some eye-opening results!

I just posted the Video Case Study (including my
written summary)… and I am making it available
for free. Check it out now:

The December Launch

PS: I love this case study - it’s about as far
from a “make money” niche as you can get.

July 5, 2006

Case Study: the “Ring” launch…

I just posted a new Case Study for you (complete
with video)…

I think you are going to find this Case Study very
instructive - Chet Womach did two product launches
within a few months of each other. The first had a
fantastic “reason why”… this first launch was a
resounding success, and I think it will be a real
eye opener for you.

Then he followed that up just about
four months later with a launch that did 435%
better than his first launch.

There is a lot to be learned in this Case Study…
including how to achieve pricing power in your
niche (Chet’s niche is a hobby niche - he does NOT
sell “Internet Marketing” stuff), and how to go
from a $17,000.00 launch to a $74,000.00 launch.

I just posted the Video Case Study (including my
written summary)… and I am making it available
for free. Check it out now:

The Ring Launch

PS: I am calling this one “The Ring Launch”… and
you will understand why after you watch the video.