OK, I have an update on Sterling’s launch…

But first, if you didn’t see my first post on this, you can read it at this link.

Yesterday I sent Sterling a quick email asking him to record a quick update for us. This was a pretty selfish request on my part, as Sterling is only about 24 hours out from his Product Launch - and I know exactly how busy he must be right now.

After going through approximately 25 launches myself, and helping out others on another 20 or so… well, I know that the last couple of days can be EXTREMELY busy.

Nevertheless, Sterling came through and recorded a quick update (it runs about 4 minutes).

As you listen to it, you will quickly hear that Sterling is a big fan of my Product Launch Formula course. But there are a couple of more important things I want you to focus on… first off, you can hear that Sterling is getting worn out. You can hear exhaustion in his voice.

Well, I have said this before - if you want to accomplish great things, then it takes a little effort. Sterlings goal is HUGE - he started with NO list, NO product, and NO partners… and he is trying to make $100k in 90 days.

If you want to achieve HUGE things like that, then it is going to take some effort. Anyone who tells you anything else is lying to you.

That isn’t to say you can’t have success without working yourself to death - but remember, Sterling set a HUGE goal. That takes effort.

OK, that is enough of the lecture mode… here is the recording: