Maybe you blinked this morning and missed what Frank Kern did…
He had a bit of a product launch this morning, and all he did was
sell $370,000.00 in about nine minutes.
Nothing like a well-orchestrated product launch, designed to sell
the right product at the right price, to a hungry market.
Go read that sentence again… because THAT is the “Product Launch
Formula”.
Now I want to be very clear right here - Frank is an awesome
marketer. He doesn’t need me OR my course to put together these
product launches.
My involvement in this launch was almost non-existent… Frank asked
me to take a look at some of his email copy, and I made a couple of
VERY minor suggestions.
Again, Frank doesn’t need me. He already knows how to do it… he
knows the formula. He learned on his own from MANY years of studying
marketing.
And he learned from watching his very good friend John Reese. And I
passed along a few suggestions back in January when he launched his
Underachiever course.
This is the deal… once you know the secrets of doing these
launches, then you can basically repeat the process over and over.
That is what Frank did in January when he launched Underachiever,
that is what he did today with his Serial seminar, and I am sure he
is going to keep right on doing it.
OK, enough about Frank - the dude just made a small fortune, he
doesn’t need anyone saying nice things about him!
Let’s get to some of the questions that have been flooding my inbox
and the blog…
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What If I Don’t Have A Product To Launch?
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This is a GREAT question.
Maybe you have been watching people cash in with product launches
(often when they only get it half right!), but what if you don’t
have your own product?
Will this stuff work for you? Can you pull off one of these
launches?
The answer is ABSOLUTELY. In fact, in the course I have an extensive
interview with David Frey.
David recently watched a video of a recent presentation I gave on my
launch strategies.
David took what he learned in that video and put it to work. He
found someone ELSE’S product, struck up an Joint Venture deal, and
then put together a four-day launch.
He expected to sell about $6,000 worth of stuff.
He was wrong… he ended up selling $67,419.00 of
product.
Not bad, that is a multiple of eleven over his expectations.
Of course, David sent off half of that to his Joint Venture partner,
so he was left with a paltry $33,709.50. And he had some costs such
as merchant fees and whatnot.
But he still ended up with a nice payday… like he said in our
interview, he took his wife out to a very nice restaurant after that
launch. 
So again… you do NOT need your own product to use these
strategies.
Incidentally, the full length in-depth interview with David is
included in my product - we walked through the exact sequence he
used. PLUS I also included copies of all the emails he used during
his launch.
And that video that David watched to learn my techniques?
That’s included in the course as well.
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Will Your Formula Work If I’m Not Selling
Internet Marketing Stuff?
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I started this email talking about Frank Kern. You may have also
seen very successful launches by John Reese, Jason Potash, and Jim
Edwards… all for Internet marketing products.
However, these techniques work EVEN BETTER in other
niches.
I know, because that is where I developed them. In fact, this is the
first time I am releasing a product for marketers.
The other 25 launches I have done have been in OTHER markets.
And let me tell you, if you take these techniques into other niches,
you will absolutely CRUSH your competition. They won’t know what hit
them.
And you will drive your sales through the roof.
I mean, I don’t want to exaggerate, but it will almost be
like “unfair” competition.
In fact, I have already given two examples of people using these
techniques in niche markets in the “videos” I made for you…
Paul Reddick did it with a product for baseball coaches… how is
that for a niche? His launch did $6k in the first
day. You can see more details about Randall’s launch in the
video here.
(Click on the link that says “Social Proof Questions Video”.)
And Vish did it with “SAP” programmers - and I don’t even know what
that is!! His launch did more than $70k… and Vish (who lives in
Bombay, India) was a newbie just a few months ago. Check out Vish’s
story here.
(Click on the link that says “The Price Video”.)
This is the deal - people in the Internet marketing world have
become very jaded… so you absolutely NEED these techniques if you
are going to survive in that market.
But the people in other markets have never seen this type of
marketing, and you will have them absolutely salivating when you
launch (or re-launch) your product.
Shooting fish in a barrel.
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What’s Included In Your Course?
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Well, there is way too much to cover in this email, but I will tell
you about the part that I am probably the most excited about…
You get NINE full CDs of “screen capture” video, pulled directly
from my archive files, where I walk you through the exact process
from end to end. On those nine disks I show six different launch
campaigns in great detail.
I am talking about showing you EVERY email I sent, every blog post I
sent, every survey, every video… the ENTIRE thing. I
didn’t leave ANYTHING out.
And just as important, I walk you through each step… often
breaking down each email and blog post and showing you, in EXPLICIT
detail, exactly what mental triggers I used.
This isn’t an overview. This isn’t an introduction. This isn’t a
one-trick pony.
You will get a complete, COMPREHENSIVE system that you will be able
to apply over and over.
The goal is no less than “cash flow on demand”.
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Are You Going To Limit Quantities Of Your Course?
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I have 500 copies of Product Launch Formula currently made up.
(The reason: there is a big price break at 500 when you are getting
this stuff created.)
I have sent some of those off to my Launch Partners… so I have
about 470 available, give or take. I will get the exact quantity
from my fulfillment house before launch day.
After those sell out, I will have to get more printed up and it
could take some time.
I have no idea how long these original 470 will last.
Right now there are 8,182 people on this Power Launch list who are
getting this email. I will be giving everyone on this list a 30
minute head start on Friday.
After that, it is wide open and all my launch partners can email
their lists. I am going to guess there are another 870,000 people on
those lists.
Hmmm, maybe I should get some more printed up… I am going to have
to think about this…
OK, I have lots more to share but this email has gotten too long
already.
Let me say one last thing… things are really starting to get
crazy.
I have people contacting me, wanting to Paypal me money right now…
before launch day.
I am getting flooded with email.
The phone is ringing off the hook (how are they getting my number?).
And we have hundreds of comments on the blog -take a look here:
http://
productlaunchformula.com/blog
And this is the thing - we are still almost four days away from
launch.
I don’t know exactly what we’ve created here - I am just trying to
hang on for the ride…
best regards,
Jeff
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Important Links
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See the “Price Video” here
See the Sneak Preview photo here
Get the Social Proof transcripts are here
Get the Social Proof recording here
See the Social Proof Simulcast here