Product Launch Formula is now live - you can get all the details here:

http://productlaunchformula.com

Here is a sneak peek at one small part of the Product Launch Formula - the Quick Start Guide. You can see the three study plans I outlined - the Newbie Plan, the Expert Plan, and the plan for people who don’t have a product.

The actual Quick Start Guide comes as a printed booklet when you get the course - but this PDF has the exact same material. You might want to skip the technical instructions… you won’t need them until you get the product and open up that box.

Here is the link:

Product Launch Formula Quick Start Guide

Enjoy!

That’s it for now… remember, I am going to re-release Product Launch Formula on October 31st at 12:00 noon eastern time.

- Jeff

Last week when I released Product Launch Formula it was only available for three days. And it has been in buyers hands for less than a week… and already the accolades are pouring in.

I have copied just SOME of the feedback below… there is plenty more where this came from, but I am waiting to hear back from some people about whether it is OK to publish their comments.

Please note: these are all from people who paid full price for the product… they are not “celebrity endorsements”.

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Jeff, I have purchased quite a few info products over the past year, and gleaned some good information from them, but have mostly been disappointed. I must say, I have never had higher expectations for any course than for yours… and you have over-delivered, and exceeded every expectation I had. I have only had to course for about 3 hours now, and I can’t believe what I have learned…

Thank you, Jeff, your course will make me my first $100k on the internet by January, I guarantee it! I have onyl glanced over the workbooks, watched the DVD and am in the middle of the second CD-ROM. I know there are even more groundbreaking things to come, but so far I love the way everything is organized… Just looking at the graphs, charts and the outlines I have seen on these first two CDs, I can see that this course really does OUTLINE EVERYTHING YOU KNOW about launching a product… I don’t think I will be able to sleep tonight!

I will be launching a product in January that I believe will be groundbreaking within my niche, and definitely get me six figures in seven days, and more… I am not ready to share what area I will be working in yet, but I promise you and many others will see this unfold. I look forward to spending my 30 mins on the phone with you and I will fill you in on the details and get your expert advice on how to make it all happen.

Michael Lantz
www.michaellantz.com

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I dove right into the DVD and went through the cd roms up to #5 so far. I am totally impressed. I feel like I’ve hit the motherlode. Jeff, you’ve turned marketing into an art form, and simple enough so I finally “get it”.

I realy like the strategy. It make so much sense to map out a detailed plan with all the phycological triggers in play. Love it.

We are building a new product/service to help traders save an average of 150 basis points on any currency exchanges. Initially I plan on the long drawn out strategy with the pre-pre sell. We don’t have a single person in our data base yet but have contacts that do. We will do JV’s with a few partners to start our first launch and work on the survey angle to define our next move

Thanks a million

Dwain Berlin
www.currencyexchangeaid.com

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The course is actually better than what you said it would be in the salesletter. Seriously! I really like the format of the presentations in the CD-Rom tutorials.

I will never, ever run another promotion without a these tactics. I’ve never really added these components into my marketing until reading through your course so it should be a huge help.

I’m running a promotion (with an excellent reason why) November 9th - 11th to my list of about 1,500 people. This will be for an already existing product and the cost is $547. I’d like to have a $15,000 week (I will have a cap on the limit sold so that’s the maximum I could sell) and will surely let you know if it happens.

Lisa
Last Name And Web Site Witheld By Request

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The course is amazing! Packed with information, and a step by step method to follow in listening and reading the course. I watched the DVD first thing and it left me with the excitment of digging into the rest of the course. Which by the size of it will take me days. I’ve been staying up until midnight on workdays and up till past 2am on the weekend trying to review everything the first time.

I have a number of products that I’m going to use PLF to launch using the steps you describe. Since I haven’t written copy before it may take me a few times to get it right but I’m sure with pratice that I’ll get better and better at it.

Jim Davis
http://www.empireofsuccess.com

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I am a successful Traffic Secrets Student as one of the largest Iraq Dinar currency dealers in Canada. I study John Reeses $95/month report since it’s start in January. And today I open the box on Product Launch Formula…

The little yellow booklet that says “READ THIS FIRST”, all I can tell you, is if this course is not selling at $2497 yet, watch out. This course is like opening the door to a Formula One Racing Ferrari.

I plan to use this material like it was handed to me by Jesus Christ. It’s THAT GOOD.

Darren Chabluk
www.Iraq-Money.com/forum

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I wouldn’t give it back for love or money.

The whole building a crescendo into a buying frenzy. I mean hell, I didn’t even listen to your teleconference or read any of the PDFs. I just knew you where the man behind some pretty big name launches and have some of my own coming up which is why I bought. And yes, I didn’t even bother to read you sales letter either! I just went straight to buy. And believe me, I’m not some dumb arse who buys all and everything… I’m VERY picky! I just respect some of the folk who where giving you airtime… which says a lot in its own right about choosing launch partners with a good public image. And believe you me I see so much crap online (as I’m sure you do) that my BS filter is ramped up to the max, and you still got through it . Hope you iron out some of the problems you’ve been having Jeff.

For my own product launches. I spent a day going through your material, and the ball is already rolling for one new product launch. Will your formula work for me?… I don’t know… and won’t know unless I try it out. But it’s so loaded with rational, reality-based strategies that I really can’t see me not reaping a massive return on the measly grand it cost me for PLF. I’ve already implimented one strategy that has been… eye-opening in the extreme… and now I have some serious feedback that I can work with. If I hadn’t got your course, I simply would not have remembered to do this strategy and it would have passed me by, which knowing what I know now would have had a hugely detrimental effect on the launch.

Rob Taylor
megastep.com

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What sets apart your information package from the rest is you took the time to put together three different timeline schedules for how to attack the content. My biggest problem is information overload with these marketing materials. I think it is well organized and am excited to get through it. I even scheduled a “Social Proof Traing Day” for myself next week Wednesday. No interruptions, no phone calls, all “continuing education.” I think this is going to be blockbuster for me and my areas of expertise.

I have always been a true believer in relationship building with my clients. Unfortunately, written marketing is not my as easy for me. I think your course will help me take my success in one-on-one relationship building to the direct market aspect of my business to strengthen my clientbase even more.

I plan on using it first and foremost to strenghten my existing relationship with my clients. I plan on using this to EXPLODE my business in a few different arenas. I believe this course will help me draw business from avenues that currently do not exist, which will further differentiate me from my competition.

Kevin Kowalke
www.klmmortgagegroup.com

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First of all, I live in Belgium and ordered on Friday and got my package on Monday. Talking about fast delivery. When I opened the package I was amazed with all the information that I got. It looks really impressive and I don’t think anything will be left out.

I didn’t have much time yet to check everything but I started to watch the DVD and read a bit in the Workbook Volume 1 and must say that in an hour time I learned a few good tricks and my brains are getting into overdrive already.

I’m planning to use it for a service that I will launch very soon (I actually waited to launch my site so I could follow Jeff’s steps). Plus I’m launching a niche real estate site soon and want to blow away my 2 biggest competitors with the attention my site will be getting. I have a strange feeling that Jeff’s formula will change my business forever. Thanks Jeff!

Nico De Baere
http://www.automateyourwebbiz.com

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Jeff, this is very impressive. I’ve just had a chance to skim the workbooks and preview some of the disks, but I can tell you this is very high quality material, that you cover new information in-depth, and that I am feeling very good about my investment.

I spent some time reading through the first manual, and also reading some of the interview transcriptions. I feel like I downed a case of Red Bull! I’ve already found three specific tactics that made my slap my forehead, as in, ‘Why didn’t I ever think of this?’ I was on the phone with Tony Blake yesterday and we were talking about your course (Tony was full of praise for it)…and even as we spoke and I explained to Tony that my copy hadn’t arrived yet, the doorbell rang. It was UPS with my copy of PLF. HOW WEIRD IS THAT?

What excites me most is how I will use your ideas and formulas across a range of businesses I’m involved in: not just in my copywriting and marketing practice, but also with my clients and their offline businesses. People wondering about your material need to GET THIS: it’s about a mindset, it’s about strategy, and it’s about principles that can be applied to ANY business. And this is NOT a bunch of re-hashed information! It’s a whole new paradigm about how to generate a buying frenzy for your product or service.

Ray Edwards
http://rayedwardscopywriting.com

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The first pleasant surprise was in how fast I received the package. I ordered on Friday and received on Monday. You know I’ve always like the expression ‘A Wealth of Information’, and PLF certainly has it… But it takes less than 60 seconds of thumbing through the material to realize this is ‘The Information of Wealth.’

All it takes is one good idea to pay for this package, and luckily there are 100’s of ideas from which to choose. I’m implementing some of them today and fully expect them to cover the cost of this course in a matter of days. I’ve only been through about 5% of the Material, but the best info so far for me was about Asking Questions of your lists.

About a week prior to ordering the package I created a Reward Me program for my Subscribers where they can earn back their subscription fees by giving me feedback each month.

Additional ideas on this concept have been flowing ever since I realized the power of asking the right questions. I also plan on creating a survey page like this one and upon completion the Submitter will receive a coupon code for 10-20% off of any of my Subscription packages. I’m going to use the PLF Material to formulate new promotional campaigns for two of my sites Got-Zip.com and Pagellan.com. I’m also an inventor and realize the potential of using PLF to create, debut and pre-sell a lot of my non-internet related ideas and products.

Dan Nickerson
http://www.got-zip.com

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When I started listening to the video cd’s I saw right away that this is something I was looking for! This system is amazing… I have been doing internet marketing for 3 years and I’ve never heard of or seen this stuff anywhere else.

I am building a list of around 200-300 emails a day in a niche market using PPC. They then buy my 97$ course. Now can you imagine this… 300 emails a day 9000 emails a month after 1 year around 100,000 emails. Now with PLF, imagine launching a product let’s say at $47 and doing a huge launch with this list using PLF tactics and you convert 3% or more of your list. Thats 3000 sales at 47$ thats $141,000 do you think at $997 this is a steal!? I sure think so as this will make me a &^&*# fortune.

The most revealing and exciting part is knowing that using the step by step formula I will be able to create FRENZIES when I want to with my list. And to know that if I build a list and sell to them at first and get a good conversion rate just to build the list and then create a product to launch and create huge anticipation this is a license to print money on demand!

I will build large lists offering products just to pretty much cover my cost to build the list with PPC. Then when I have a list of lets say 5000-10,000 I will then ask them what they want, build the product and create a huge launch and make tons of money!

Roger Dagenais
www.DogTrainingRevealed.com

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The DVD alone was worth the $1000 that I paid.

Matthew Glanfield
http://www.dxtrainers.com

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I’m a newbie with resale rights to an expensive product ($997), so I was interested in David Frey’s launch of a third-party product. I went straight to the David Frey audio and popped it in my car to listen to as I drove around. Even though I just got the product yesterday I finished David Frey and started on the John Reese audio. My first impression is that launching my product seems very doable. For me seeing that it’s possilbe raises my belief level. This will keep me motivated to see my project through to the end. Thanks Jeff!

Chris Bradford
No Web Site Yet

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I’m very excited about the material in this course. I loved the little booklet that gave me a very quick overview of the course and as someone who has never done a launch I loved that you had a section for newbies. I also have to say I was impressed with the speed in which I got the course; paid on Friday, received the box on Monday. Thank you!

Pam McKinnis
http://www.red-hat-outfits.com

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PLF is outstanding. Professionally made CD’s, DVD, workbooks. I bought on launch day and received it on Tuesday (4 days). I have purchased many physical products and they usually take around 2 weeks to get to me. NOT the case with PLF, less than a week and if you take into consideration that I live in an area struck by Hurricane Wilma (Florida), it got here super fast. My favorite part is definitely the CDs and sample mailings.

I want to break my last record of $17,385 dollars on launch day (21 hours). My market is 99% NON-USA, eventhough I live here. My market: spanish speaking countries. I am sure your experience will easily add a lot of money to my business. Jeff, thanks.

Alvaro ‘Al’ Mendoza
MercadeoGlobal.com

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Product Launch Formula is fantastic. I have had some other marketing courses, but this one is going to change forever how I will advertise my classes and seminars. I do not have a product, but I have workshops to fill… and I am already thinking sharing this with a friend who is creating a course for yoga teachers.

Jeff, I love the part when you talk on how to use a story. I don’t want to get into details, but it is pure genious.

One more thing, the material looks very good, very professional, and is well presented. This counts because I almost bought another course that was sold around the thousand dollars but when I saw it, it was all unreadable photocopies etc… so this feels really good. You definitely put all your heart in it. Thanks again.

Colette
www.healingwomen.org

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The course is absolutely amazing and I am only half way through (although I should probably say it’s rubbish so people won’t buy it. I want these groundbraking techniques all for myself!) The most revealing part of the course are the phycological triggers etc. The most exciting part is that I am gradually realising that I can use these techniques in virtually ALL aspects of my marketing, along with all my different niches.

I have a big launch coming up early next year, so I will use it for that. Along with the release of a music album for a rock singer I am promoting. Also, I will be using the techniques to launch my dad’s childrens book!

Joe Cooper
http://www.NicheProfitsCourse.com

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WOWSERS!! There is so much to tackle and I can’t wait to get started. At first glance, I am SO glad that you included all the checklists. It makes it simple and easy to get going. With that in mind, the mind maps you included were PERFECT for me because I’m a visual person. I immediately turned to the Product Launch Strategy mind map and a HUGE smile came upon my face because I could quickly see how all the elements of a successful launch integrate with one another. Thanks Jeff… this is going to be a GREAT adventure!!

The most exciting part is the fact that you’ve broken this entire process down into sections. The checklists that accompany ‘Your Offer’, ‘Producing Your Product’, JV Partners’, ‘The Prelaunch’, ‘Product Launch’ and ‘Post Launch’ was more than I ever expected. I truly didn’t realize there was so much to consider but after reading through these sections it makes sense why people who follow this are so successful. By considering all those ‘details’ I’m now able to attack the launch from all angles.

Before the end of the year I am going to start promoting a live seminar along with a home study course that I’ve created. It’s perfect timing

Stu McLaren
http://www.myideaguy.com

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The Product Launch Formula package is a comprehensive strategy for launching or relaunching your own product. I love the fact that you lay out different study strategies for different levels of experience - from newbie to expert - and even for those who don’t have a product. I haven’t finished reviewing all the materials yet, but the overall impression is that this is a great TACTICAL product that will teach me how to actually DO a product launch (and relaunch) - instead of talking only theory and strategy.

So far, the Quick Start Guide has been the most revealing. Just reviewing the steps to give me the best path to follow is a real eye-opener. Usually, I just kind of review materials haphazardly. This is a real road map for success with this course.

I plan on relaunching a couple of my current products, and then I plan to use the techniques learned through these product launches to launch a brand new concept in 2006. I’m really looking forward to starting on my way to product launch mastery.

Chuck Smith
http://www.myparentmagic.com

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This is a “stop the world from spinning let me go back to 1993″ with this knowledge. The mere fact that you were able to deliver it to my door on Monday when I only ordered it on Friday is AMAZING.

The part I like is where it takes the high road of learning in easy to understand and apply techniques. That will get a real go getter running along side the present day successfull marketers quickly and with knowledge on how to keep up with them. I plan on using PLF to it’s fulliest potential and to assist my students with reaching theirs too.

Richard Driver
www.thegooglecashfactor.com

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My BLACKOUT report is now ready.

If you want to see how your profits can be cut in half, even whey you are playing by the rules, then you need to download this report now:

http://productlaunchformula.com/blackout.pdf

The report tells the story of how you can inadvertantly trip Internet wide CONTENT filters for a domain… without ever sending a single email from that domain.

The report also gives very simple to follow steps you can take to avoid similar problems. Here is the link again:

http://productlaunchformula.com/blackout.pdf

best regards,
Jeff

OK folks, I know have a date for the re-launch of Product Launch Formula…

Monday, October 31st at Noon eastern time.

We will “re-open our doors” and start taking orders again.

We have about 85 copies left from our initial run.

If you miss out on getting one of those copies, there will be a delay… but it won’t be too bad. I have ordered another 500 copies - I just hung up the phone from our fulfillment house 30 seconds ago, and they said they should be ready to go by the end of next week.

I have a new countdown timer going:

http://productlaunchformula.com

If you are on my announcement list, i will be updating you over the weekend, I think I am going to release a bit of a sneak preview… a piece of the ACTUAL product.

If you AREN’T on the announcement list, go here now:

http://productlaunchformula.com

and scroll to the bottom of the page and fill out the form.

Jeff